据techcrunch网站的消息，位于加利福尼亚红杉城的社交应用开发公司rockyou将进行裁员重组，放弃（减少）广告行销领域专注社交游戏开发。该公司称重组将会在近两天内完成，并将公司的主要精力放在社交游戏领域，他们认为社交游戏拥有最大的机会。

rockyou

该公司发言人拒绝对外评述这次重组裁员究竟会影响到多少人（Jason Kincaid称他最理想的预估是少于公司一半的成员）。

rockyou之前获得了相当不俗的风险融资额度，高达1亿2500万美元。最近的一笔是6月份获得的1000万美元，意在扩大他们在亚洲市场的影响力。

rockyou目前在facebook应用程序开发者排行榜中高居第九位，总共有超过2400万月活跃用户。旗下facebook应用总数有18款，其中zoo world拥有699万的月活跃用户，而Birthday Cards也有670万的月活跃用户。

rockyou的主要竞争对手slide于今年8月份被google以2亿2800万美元的高价收购。（本文由游戏邦/gamerboom.com编译）

RockYou, a social network app developer that also has an advertising branch, has had substantial layoffs this week, we’ve just confirmed. The company says that it has “restructured the organization” in the last couple of days, and that going forward it is going to focus exclusively on social games, where it “sees the largest opportunity”.

A company spokesperson declined to comment on how many people were laid off (the best I could get out of them was that it was less than half the company) — we’re working to get a more specific number. RockYou has been very well funded, with over $125 million raised to date. It recently closed a $10 million round in June to boost its presence in Asia.

RockYou will continue to work on its advertising initiatives and will be directing most of its resources at developing social games. It won’t be shutting down its established non-gaming properties, which include Pieces of Flair and SuperWall, but it won’t be supporting them to the same extent that it has been up until this point.

It’s been a bad year for RockYou. Less than twelve months ago, the company had all of its 32 million accounts hacked.

RockYou arch-rival Slide was acquired by Google in August for $228 million. （source：techcrunch）