游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

付费功能分选项,iOS游戏《口袋青蛙》下载量超200万

发布时间:2010-10-16 10:17:27 Tags:,,,

据悉,由开发商NimbleBit公司推出的iOS游戏《口袋青蛙》(Pocket Frogs)自九月中旬投放Plus+手机社交游戏平台以来,下载量已突破200万,每日活跃用户达30万人。

Pocket Frogs

Pocket Frogs

《口袋青蛙》是一款免费游戏,但设置了游戏内置付费功能,玩家可以购买相关道具提高游戏体验,其付费功能分为标价99美分、4.99美元、29.99美元三种选项。

值得一提的是,游戏开发者伊恩·玛希(Ian Marsh)注意到,99美分选项虽然在所有交易量中独占半边天,但仅创造了9%的营收。4.99美元选项在交易数量和营收上均占42%份额,而29.99美元的IAP选项,虽然在交易数量上仅占8%,但因为定价较高,所以对该游戏的创收贡献最大,占总营收的49%。

这一比例分布是随着时间的推移开始发生变化的,4.99美元选项的交易量在九月后期超过了99美分选项,这也显示了内置付费模式对极具黏性、社交性的手机游戏的巨大作用。(本文为游戏邦/gamerboom.com编译)

Pocket Frogs jumps to 2 million downloads and 300,000 daily active players

NimbleBit’s Pocket Frogs freemium collect ‘em and breed ‘em game seems to have found a sweetspot with iOS gamers.

Released in mid September, the game which uses ngmoco’s Plus+ social platform, has been downloaded over two million times, and is racking up 300,000 daily active users – which is the all important stat when it comes to earning revenue.

Pocket Frogs is free to play but encourages users to buy items that speed up gameplay, with the quantity options being 99c, $4.99 or $29.99.

Buying in bulk

Significantly, what developer Ian Marsh quickly noticed was that while the 99c option made up half of the total number of transactions, it was only 9 percent of total revenue.

The mid range $4.99 option was 42 percent, both by transactions and revenue, while the $29.99 IAP option. consisted of 8 percent of total IAP transactions by volume, but thanks to its price,provided the biggest chunk of revenue at 49 percent of the total.

And, this proportion changed over time with the $4.99 option outselling the 99c in terms of volume in late September, demonstrating the power of the in-app purchasing model for very sticky, social games.(source:pocketgamer)


上一篇:

下一篇: