分析Zynga游戏《Running with Friends》市场表现
但是，Zynga推出《Temple Run》和《Words with Friends》的混合体——《Running with Friends》，不算太快。
这款与Eat Sleep Play工作室（代表作品为《Twisted Metal》）合作完成的游戏于2013年3月中旬全球发布。这距离“跑酷”游戏类型一炮而红的时候已经不下18个月了。
就《Running with Friends》的玩法而言，问题始终是，在异步回合的约束下，玩家对游戏的“再玩一盘”的致瘾属性将产生什么反应。
另一个问题是，这款游戏如何赢利：在刺激玩家消费方面，像《Temple Run》和《Subway Surfers》这类游戏的表现始终不温不火。
借此，Zynga希望能将《Running with Friends》的竞技属性与这种类型的致瘾属性结合起来，以拉动收益。
就平台部署方面，Zynga做出了一贯的选择——分别推出iPhone/iPod touch和iPad版应用，即发布该游戏的标准版本和HD iPad版本。
（根据App Annie，《Running with Friends》在美国iPhone应用商店收益排行榜上的表现）
（根据App Annie，《Running with Friends》在美国iPad应用商店收益排行榜上的表现）
在美国的iPad应用商店收益排行榜上，《Running with Friends》的最好名次是第94名。
仍然可以说，《Running with Friends》还没有证明自己的成功，尽管它的表现引人注目。
The Charticle: After a slow start, Zynga accelerates with paid versions of Running with Friends
by Jon Jordan
Combining the DNA of two extremely successful game types isn’t rocket science.
Still, Zynga’s launch of its Temple Run meets Words with Friends – aka Running with Friends – was hardly rush job.
Co-developed with Twisted Metal studio Eat Sleep Play, the free-to-play game was released globally in mid-March 2013, more than a 18 months since the endless runner genre exploded.
On your marks…
In terms of the with Friends gameplay, the issue has always been how will gamers react to its ‘just-another-go’ addictive nature being gated by asynchronous turns.
The other issue has been how to monetise: games such as Temple Run and Subway Surfers are a notorious soft-touch in terms of asking their players for cash.
Zynga has attempted to combine the two by enabling players to buy two additional ‘in-run’ lives at the cost of 100 and 150 gems, respectively, as well as buying pre-race bonuses.
Of course, you get some gems for levelling up etc, but to maximise your run distances, you need to purchase gems.
In this way, Zynga is hoping that the competitive nature of the with Friends gameplay will combine with the genre’s ‘just-another-go’ nature to drive revenue.
Divide and conquer?
In terms of deployment, Zynga has chosen – as it often does – to split out iPhone/iPod touch and iPad apps, releasing a standard version and a HD iPad version of the game.
As you’d expect, given the gameplay, it’s been the phone version that has performed best.
Running with Friends’ performance on US iPhone top grossing chart (via App Annie)
It’s been ranked in the top 10 top grossing iPhone charts in 6 countries, and been top 100 in 75.
In the US, it peaked at #15 top grossing.
In terms of the HD version, performance is much weaker. The game has been top 10 in 3 counties’ top grossing iPad chart, and top 100 in 37.
Running with Friends HD’s performance on the US iPad top grossing chart (via App Annie)
In the US, iPad top grossing chart Running with Friends HD peaked at #94.
Obviously, these positions don’t take into account any advertising revenue Zynga has generated from the games. This could be relatively large, given its ability to cut its own deals over its 250 million monthly active userbase.
Still, it’s fair to say that Running with Friends is yet to prove itself as a success, despite its presentational polish.
But Zynga’s not given up on the title.
It’s just released two paid versions in Canada for testing – again splitting out iPhone and iPad.
Priced at $4.99, these Running with Friends Paid releases remove the ads and also give you a bunch of gems (although it’s not yet clear now many).
Combined with an expected Android release, we await to see how these developments will change overall monetisation.(source:pocketgamer)