日前，Burstly手机广告网站推出了一项自助服务，支持广告商们针对Newtoy公司的填字游戏《Words With Friends》直接投放广告。

Words with Friends

据了解，该游戏每日活跃用户超过150万人，用户每日游戏时间超过1小时，这就意味着广告商可以实现15亿次的每月广告印象。

Burstly的自助广告上传系统，允许广告商自已设定广告预算、广告价格、广告收费方式（按广告点击率或广告印象数付费），以及广告投放地区（有20个以上的世界级城市可供选择）。

广告商如果有意使用这一系统，可以通过贝宝系统预先支付费用，广告预算的下限是50美元。（本文为游戏邦/gamerboom.com编译）

Burstly launches self service ad network for Newtoy’s Words With Friends

Demonstrating the growing power of ad supported games, and specifically the audiences that certain high profile games attract – advertisers can now directly target users of popular Newtoy’s Words With Friends.

Handled via the Burstly mobile ad network, the opportunity enables you to get your ads in front of the more than 1.5 million daily active players of the multiplayer Scrabble game.

Smart ads for smart people?

Indeed, the total addressible market of Words With Friends is listed as 1.5 million daily active users, playing for more than one hour per day, giving a total reach of more than 1.5 billion ad impressions per month.

Burstly’s self service ad delivery system enables you to set your own budget, and rate, paying either for clicks or impressions, as well as geo-targetting in more than 20 world cities.

Campaigns are pre-paid using PayPal, with a minimum budget of $50. （source:pocketgamer）