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调查分析玩家体验移动游戏的地点及频率

发布时间:2013-04-19 14:32:04 Tags:,,

作者:Przemyslaw Szczepaniak

现在,游戏玩家在移动设备上投入的时间远多于以往。Mocospace最近调查结果显示,46%受访者在移动设备上玩游戏的频率高于过去情况。这个调查最有趣的结果之一是多数手机游戏行为发生在家里。mobile-ent曾有篇文章也得出相同的结论“……PopCap调查发现高达50%的美国和英国手机游戏玩家将移动设备视为在家的主要游戏平台……调查还发现多数移动游戏玩家最喜欢在沙发或床上玩游戏。”

这些调查还得出另一个结论,移动游戏更易上手并且准入门槛更低。相比执行一些复杂的操作(游戏邦注:例如,坐在桌前握着鼠标用键盘玩游戏),我们可能更情愿窝在沙发上玩《愤怒的小鸟》。当然,并非所有人都有相同看法,但从移动游戏的情况来看,这一结论毫无疑问。

那么多数移动游戏行为发生在哪?Mocospace针对其用户的主要调查结果如下:

*96%受访者至少每天在家玩一次移动游戏

*83%受访者在等人时玩游戏

*72%在火车、汽车或巴士上玩游戏

*64%在上班或者与好友相聚时玩游戏

*46%在课堂上,25%在健身房玩游戏

除了Mocospace的调查,我还找到了来自SponsorPay发表的一个图表,其中数据与Mocospace略为不同,但仔细观察我们就会发现游戏玩家行为的相似之处。多数移动游戏行为发生在家里,其次是在坐汽车、巴士和上班期间。这两份调查数据虽然有所不同,但都是在不同环境,针对不同目标群体完成的调查。

Infographic-US(from SponsorPay)

Infographic-US(from SponsorPay)

SponsorPay图表显示了人们玩移动游戏的频率。它表明有50%以上的玩家每天都玩游戏!为何如此?我相信移动游戏的便捷性是一个重要因素,我们随时随地都可以拿起智能手机玩游戏(游戏邦注:例如在等人、无聊、坐在车上等情况下)。即使一些玩家并非每天都玩游戏,他们仍会每周玩两三次游戏。

由此可观,移动游戏更容易吸引我们的兴趣和注意力。玩家无需转向控制器或键盘就能轻易获得游戏乐趣。这种行为是否存在问题?不,游戏无需通过大型LCD屏幕传递乐趣。我们无论身处何地都可以获得一些趣味,我们只需伸进口袋掏出手机,点击/触碰几个按钮,就可以用更便捷的方式打发时间。我认为这些行为是一种良好因子,它们呈现了这个市场及用户需求的变化。移动设备在游戏领域上变得更为强大。游戏大小、性能。3D效果以及游戏地点对人们来说已经不那么重要了。(本文为游戏邦gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

Mobile gamers behaviors – where and how often we play mobile games?

by Przemyslaw Szczepaniak

The following blog was, unless otherwise noted, independently written by a member of Gamasutra’s game development community. The thoughts and opinions expressed here are not necessarily those of Gamasutra or its parent company.

Want to write your own blog post on Gamasutra? It’s easy! Click here to get started. Your post could be featured on Gamasutra’s home page, right alongside our award-winning articles and news stories.

Before our new game showed on market, we played it a lot to be sure that it is well tested. Tests took place in many stages of game development, in different places and hours. One day I took my smartphone, I launched the game to do another test, I laid on the bed… and in this moment a thought showed up in my mind. “I’m playing a mobile game in my bed, so my behavior is dictated by a specific habit, or an accommodation to a specific situation. Have there been any surveys or researches connected with behaviors of mobile gamers? Do we realize how often, and where we usually play mobile games?”. Nearly after I asked that myself, I decided to do some researches to find the answers.

Nowadays, gamers spend more time with their mobile devices than in the previous years. The survey made by Mocospace with results posted at Venture Beat shows that 46% of surveyed played more often on their mobile devices than they did in the past.  One of most interesting facts which comes out from this survey is that most of mobile gaming is done actually at HOME.  Same conclusion came out of an article by mobile-ent.biz, where it is said that “… a new survey by PopCap games has revealed that an amazing 50 per cent of all US and UK mobile gamers regard mobile devices as their primary home game platform (…) The research also found that most mobile gamers say their favorite place to play is either on the sofa or in bed. No great surprise there”.

Another conclusion that comes out of those researches is that mobile gaming is much easier and less demanding. We would probably prefer to comfortably lay down on a couch to knock off pigs in Angry Birds, rather than doing something more complicated (eg. sitting at a desk while steering the game with keyboard and mouse). Of course not everyone would agree, but in the case of mobile gaming this seems to be obvious.

So, where most of mobile gaming takes place? Mocospace did another survey among its users. Take a look at the summary below:

•96% of surveyed played mobile games at last once at home

•83% responded that they play while waiting for an appointment

•72% while commuting by train, bus, or car (of course while not driving)

•64% play at work, or when being with friends

•46% in class, and 25% at gym

Apart from Mocospace survey, I found an excerpt from the Infographic by SponsorPay. Numbers shown there are different from those in Mocospace survey, but if we look closely, we can see similarity in gamers behaviors. In both cases most of mobile gaming happens at home, then at train, bus, work, etc. Of course there may be some differences, but both surveys were made in different and among different target groups.

Infographic by SponsorPay also shows frequency of mobile plays. It comes out that more than 50% gamers plays every day! Why is that happening? I believe that ease of mobile gaming causes frequent eagerness to reach for a smartphone to play. It is also caused by situations and places where we decide to have some fun (waiting for someone, being bored, riding in a bus, etc). Even if some gamers don’t play every day, still they happen to have some mobile fun 2-3 times a week.

It seems that mobile gaming attracts, and holds our interest in much easier way. Gamers don’t need to reach out for controller or keyboard. Fun is provided easily and effortless. Do I see a problem with such behaviors? Not really. Games don’t need to be played on huge LCD screen to give a lot of joy. We can have some fun no matter where we are, we are just reaching to a pocket, clicking/tapping couple buttons, and we can spend our free time in more convenient way. IMHO those behaviors are a good factor. They show show that market, and demands are changing. Mobile is getting more powerful in a matter of gaming. Size, performance, 3D ultra effects, and places of gaming don’t really matter anymore.(source:gamasutra


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