据悉，日本手机网络公司DeNA于今日正式宣布收购iPhone游戏开发商Ngmoco公司，成交额为3亿美元，如果Ngmoco公司在2011年底前可以达到某项财政目标（该目标尚未公开），日方还将再额外追加1亿美元。

Ngmoco-logo

Ngmoco公司位于美国旧金山，刚成立两年，由前电子艺届高管尼尔·杨（Neil Young）创办，主要针对苹果iPhone、iPod、iPod Touch开发游戏产品，代表作包括《We Rule》、《GodFinger》、《Flick Fishing》等。该公司主要营收来源是免费游戏中的虚拟商品交易，比如说《We Rule》的城堡、《GodFinger》的海盗船出售等。另一小部分则来自游戏植入广告以及付费游戏，但该公司没有公开其具体收支情况。

除了游戏开发，Ngmoco公司还运营Plus+手机游戏平台，支持开发商向该平台投放游戏，鼓励玩家在游戏中与友人互动。尼尔·杨表示，该平台目前已有1400万名注册用户。

titles from Plus+

美国加州DeNA Global公司（DeNA子公司）总裁Dai Watanabe表示，“虽然Ngmoco公司开发的游戏也不错，但是我们更看重的是他们的游戏平台……希望我们能够像在日本一样成功地运营该平台。”

尽管DeNA（发音为“迪那”）公司在美国仍然不是什么响当当的名号，但在日本坐拥2000万名客户，2009年总营收为5.7亿美元，预计今年将达10亿美元（不包括Ngmoco公司的营收），其实力的确不容小觑。

DeNA公司踌躇满志，意欲将其日本成就复制到美国，因为美国以Facebook为代表的社交游戏及iPhone、Android领跑的手机游戏市场正迅速膨胀，DeNA公司不会无动于衷。

据了解，Ngmoco已经是DeNA收购的第三家美国公司。在此之前，DeNA还收购了加州Gameview公司、华盛顿Icebreaker公司。另外，DeNA还拥有加州Aurora Feint手机游戏公司30%的股份，在新泽西州手机游戏开发商Astro Ape公司也占有相当的份额（未公开具体数据）。

DeNA公司此次向Ngmoco出手，还只是游戏产业收购狂潮的冰山一角。在2009年，电子艺届公司也以4亿美元的价格收购Playfish公司；迪士尼在今年7月以未公布的成交额收购iPhone游戏开发商Tapulous公司，就在同个月份又以7.63亿美元迅速将Playdom公司收入囊中。（本文为游戏邦/gamerboom.com编译）

Japanese company DeNA buys iPhone game developer Ngmoco for $400 million

Japanese mobile Internet company DeNA Co., intent on establishing a broad mobile games business in the U.S., has bought iPhone game developer Ngmoco Inc. for $300 million in cash, plus an additional $100 million if the company meets undisclosed financial targets before the end of 2011.

Ngmoco, founded two years ago by former Electronic Arts Inc. executive Neil Young, develops mobile games, mostly for Apple Inc.’s iPhone, iPad and iPod Touch. Its titles include We Rule,

GodFinger and Flick Fishing.

The San Francisco company derives most of its revenue from selling “virtual goods” for its free-to-play games, such as castles for We Rule or pirate ships for GodFinger. To a lesser extent, it gets revenue from selling ads in the games and through game sales. The privately held company does not disclose financial details.

Ngmoco also maintains a platform, called Plus+, for other developers to distribute their games and for players to connect with friends who are also playing the game. About 14 million people have registered for Plus+, Young said.

“They have great games, but what we value in Ngmoco is their platform,” said Dai Watanabe, president of DeNA Global, a San Mateo, Calif., subsidiary of DeNA. “We want to use that platform the same way we operate our business in Japan.”

Though little known in the U.S., DeNA (pronounced dee’-nah) is firmly established in Japan, where it has 20 million customers. It had revenue of $570 million in 2009 and projects sales of $1 billion this year, not including Ngmoco.

DeNA is betting that it can duplicate its success in the U.S., where the market for social games on Facebook and mobile games for the iPhone and Android devices is growing fast.

Ngmoco is DeNA’s third U.S. acquisition. It also purchased Gameview in Mountain View, Calif., and Icebreaker in Bellevue, Wash. In addition, DeNA has purchased a 20% share of mobile gaming company Aurora Feint in Burlingame, Calif., and an undisclosed share of Astro Ape, a mobile game developer in Edison, N.J.

Other companies have had the same ambition. Electronic Arts bought Playfish for $400 million in 2009. Walt Disney Co. snapped up Playdom in July in a deal worth $763 million, shortly after it bought iPhone game-maker Tapulous for an undisclosed amount that same month.（source:latimes）