作者：Jon Walsh

多数手机游戏也许都有可能赚到100万美元。问题是你如何实现这一目标，或者你如何得知自己游戏也有这种收入上百万的潜质？简单的答案就是，看看游戏是否符合一个“百万美元法则”。

根据过去数年中，我们在Fuseboxx™所收集到的数据点，我们将此划分为三种游戏类型：

money(from lloydmelnick)

1.高容量：能够用低成本（小于0.1美元）迅速获得大量用户的游戏

2.高转化率：较高比例（5%以上）的付费用户

3.高消费：付费玩家投入较大（平均每人投入高于20美元）

这三类游戏都属于成功类型，因为它们在盈利法则中至少有一项条件达标：

玩家数量*真正的ARPDAU（日活跃用户平均收益）*玩家生命周期（天数）=整体收益

真正的ARPDAU=（广告总收益+IAP收益）/活跃玩家数量

高容量的游戏很容易在短时间内攀升并稳居排行榜前列，经常获得推荐，或者拥有较高的付费营销用户转化率。而这一切都是制作一款能够快速吸引大众用户所带来的结果。这一切条件将带来较低的平均用户获取成本，以及大量用户。

高容量游戏也许只有较低的ARPDAU和较短的用户生命周期，但仍然能够实现100万美元收益，例如：

500万玩家*0.03美元ARPDAU*7天生命周期=105万美元

也许有两种游戏类型的ARPDAU都是0.1美元，生命周期都是10天，但它们实现收益目标的方式却可能极为不同。高转化率游戏的付费用户比例更高——至少是5%。这些玩家的消费额可以低一点。高消费游戏的付费玩家比例更低，但玩家在其中的开销更大。

高转化率游戏：有5%玩家平均每天投入2美元=0.1美元ARPDAU

高消费游戏：1%玩家平均每天投入10美元=0.1美元ARPDAU

如果你有可行的工具，就可以使用小规模用户快速测试这些参数。并据此调整你的应用经济、游戏平衡和营销资产等条件，以便获得与这些参数有关的理想结果。将你的游戏调整至符合这一法则的标准，这样你就有望成功盈利了。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

Making a profitable mobile game: Finding the winning formula

This sponsored post is produced by Jon Walsh CEO of Fuse Powered.

Most mobile games would be profitable at $1MM. The question is how do you get there or know if you have a game with million dollar potential? The simple answer is that your game has to fit a ‘million dollar+ formula’.

Over several years and many billions of data points we’ve collected on Fuseboxx™, we’ve identified three main million dollar+ game types:

1.High Volume: games that easily acquire high volumes of low cost players (<$0.10)

2.High Conversion: a high percentage of players opt to pay (5%+)

3.High Spend: paying players spend a lot (>$20 avg)

These games are all successful because they’ve nailed at least one part of the revenue formula:

# of Players x TRUE ARPDAU* x Player Lifespan (days) = Total Revenue

where: TRUE ARPDAU (Average Revenue per Daily Active User) = (Total ad revenue + IAP revenue)/# of active players

High Volume games are those that have an easy time climbing and staying at the top of the ranking charts, get featured often and/or have high conversion on paid acquisition campaigns. All of these things are usually the result of producing a game that quickly appeals to a very large audience. All of these conditions lead to a low average player acquisition cost and lots of players.

High Volume games can have low ARPDAU and Lifespan and still get to $1MM:

5,000,000 players x $0.03 ARPDAU x 7 days lifespan = $1,050,000

High Conversion and High Spend games on the other hand, need to have higher ARPDAU and lifespan to make a profit as they’ll have fewer players and will have paid more to get them. To make the grade in these categories your game should have a lifetime player value (ARPDAU x lifespan) of at least $1 (e.g., $.10+ ARPDAU and 10 day+ lifespan):

1,000,000 players x $0.10 ARPDAU x 10 day lifespan = $1,000,000

Although both game types arrive at a $0.10 ARPDAU and 10-day lifespan, how they get there is very different. High Conversion games generate a much higher percentage of paying players – 5% or greater. As a result the amount of money these players spend can be lower. High Spend games have a lower percentage of paying players but the game allows players to spend a lot more.

High Conversion: 5% of players spending an average of $2/day = $0.10 ARPDAU

High Spend: 1% of players spending an average of $10/day = $0.10 ARPDAU

You can test all of these metrics quickly and easily with a small audience if you have the right tools. Adjusting things like your economy, game balance and marketing assets should be done with the clear goal of getting to the right values for those key metrics. Adjust your game until it fits the formula and you have a winner.（source：venturebeat）