作者：James Nouch

发行日起的13天内，《Temple Run 2》在全世界范围的下载量就突破5千万。

事实上，Imangi工作室宣称这款免费游戏以这样的速度产生的下载量，是有史以来“增长最快的手机游戏”。

自2月17日发布起，这款游戏就高居苹果应用商店、Google Play和Amazon应用商店下载量排行榜之首，但它在总收益排行榜上的表现似乎不那么抢眼。

temple-run-2(from pocketgamer)

高起点

在发布后的几个小时内，《Temple Run 2》就已经爬到了美国iPhone应用商店总收益排行榜的第12名。

随后的几天，这款游戏又上升至第2名，但很快遭到更加强势的《Clash of Clans》的打击。Supercell这款PVP城市经营游戏非常吸引人，已经积累了大量忠实玩家，所以《Temple Run 2》显然无法将它驱逐出排行榜。

自那以后，《Temple Run 2》在总收益排行榜上的位置就不断下滑，它目前的排行是第8位，紧随其后的是《Candy Crush Saga》、《Rage of Bahamut》和《Hay Day》。

temple-run-2-iphone-downloads(from App Annie)

毫无疑问，这样的表现已经相当了不起了。但是，考虑到《Temple Run 2》作为史上增长最快的手机游戏，分析一下它的赢利情况应该是件非常有意义的事。

回顾上周，我们可以发现这些游戏的“赢利密度”有所不同。

在Android上的表现

在Android上，《Temple Run 2》在一天多的时间内就冲到Google Play下载排行榜的首位，此后一直保持这个排名。

然而，《Temple Run 2》在Android总收益排行榜上的表现却没那么强劲。它的最好排名是第15名，之后排名一直很稳定。

temple-run-2-android-grossing(from App Annie)

迄今为止，《Temple Run 2》在美国Google Play总收益排行榜上创下的最好成绩是第14名。

现在，它的排名已经被Mobage的《Rage of Bahamut》、《Blood Brothers》和《Marvel War of Heroes》，以及Kabam的《Kingdoms of Camelot》和《The Hobbit: Kingdoms》等游戏拖下来了。

回顾

初版的《Temple Run》显然是轰动性的成功，但不是在发布之时。

《Temple Run》于2011年8月在应用商店发布，当时是一款付费游戏。它在付费游戏排行榜上的最好排名是第33名，而在总收益排行榜上则位列第133名，之后跌出排行榜。

但是，在2011年9月18日，Imangi工作室将这款游戏改为免费模式。于是《Temple Run》如获新生，迅速冲上排行榜，创造了2012年初的峰值。

temple-run-iphone-grossing(from App Annie)

在这段时间里，《Temple Run》在总收益排行榜上享受了10日冠军待遇，另外，在免费游戏排行榜的前10名里保持了近两个月。

结论

风水轮流转。《Temple Run》从来没有为促进游戏内消费做过太多努力，但它的普及使游戏产生的收益超过不如它热门的竞争者。

《Temple Run 2》与第一代有许多共同点，比如这不温不火的赢利策略——特别是与苹果应用商店中最赚钱的游戏相比。

比如，《Clash of Clans》的非付费玩家不得不忍受更长的等待时间，但《Temple Run 2》的非付费玩家却不会遇到这么多消极情况。

值得强调的是，手机游戏的赢利速度不仅快，而且是越来越快。

鉴于其下载量和增长速度，《Temple Run 2》在总收益排行榜上的表现确实无法与初版相提并论。至少，目前还不行。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

The Charticle: Temple Run 2 is mobile’s fastest growing game, but how’s it monetising?

by James Nouch

Within 13 days of launch, Temple Run 2 had accumulated more than 50 million downloads worldwide.

In fact, the free-to-play title generated downloads at such a pace that Imangi Studios declared Temple Run 2 the “fastest growing mobile game” of all time.

The game has topped the download charts on the App Store, Google Play and the Amazon Appstore since its release on 17 January, but its performance on the grossing charts hasn’t been quite so strong.

Promising start

Within hours of launch, Temple Run 2 had climbed to #12 in the US App Store’s top grossing games chart for iPhone.

In the days that followed, the game climbed as high as #2 in said charts, but was rebuffed time and again by the all-powerful Clash of Clans. Supercell’s PVP city-builder has a deeply engaged and loyal audience, so it’s unsurprising that Temple Run 2 was unable to dislodge it from the top-spot.

Since then, Temple Run 2′s position in the top grossing games chart has been slipping, and it currently stands at #8, behind the likes of Candy Crush Saga, Rage of Bahamut and Hay Day.

Analytics graph showing Temple Run 2′s performance on the US App Store’s top free games chart. Analytics data courtesy of App Annie.

That’s unquestionably impressive. But given Temple Run 2′s status as the fastest growing mobile game of all time, it’s interesting to observe that the game is still being out-earned.

As we looked at last week, there are some key differences between games in terms of their ‘monetisation density’.

Harder on Android

On Android, it took Temple Run 2 little more than a day to top the download charts on Google Play, and Imangi’s latest has been at #1 ever since.

However, Temple Run 2′s performance in the top grossing games chart for Android has been a less impressive. It took Temple Run 2 the best part of a week to reach #15 in the grossing games rankings, and since then, its position has remained fairly stable.

Analytics graph showing Temple Run 2′s performance on the US Google Play’s top grossing charts. The yellow line represents grossing games chart position, while blue includes all apps.

To date, Temple Run 2′s peak position on the US top grossing games chart for Google Play is #14.

It’s currently being out-performed by Mobage hits such as Rage of Bahamut, Blood Brothers and Marvel War of Heroes, as well as Kabam’s Kingdoms of Camelot and The Hobbit: Kingdoms, among others.

A look back

The original Temple Run was obviously a tremendous success, but not at launch.

Temple Run was released on the App Store in August 2011 as a paid game. It sold enough to peak at #33 in the top paid games chart and #133 in the top grossing games chart before dropping out of the rankings.

But, on 18 September 2011, Imangi Studios made Temple Run free, and the game soared through the charts, gathering momentum which peaked in early 2012.

Analytics graph showing Temple Run’s performance on the US App Store’s download charts. The red line represents top games chart position, while blue includes all apps.

During this time, Temple Run enjoyed 10-day stretches in pole position in the grossing charts, and spent almost two months in the top 10 free games rankings.

Moving on

But times have changed. Temple Run never pushed its in-app purchases particularly hard, but its near-ubiquity allowed the game to generate revenues over and above its less popular App Store competitors.

Temple Run 2 shares many similarities with its predecessor, including this rather gentle brand of monetisation – particularly when compared to the App Store’s current crop of top-earners.

Non-paying players in Clash of Clans, for instance, will have to endure lengthier waits than their spendthrift neighbours, but Temple Run 2′s non-payers will experience few negative consequences.

It goes to underline the rapid pace at which mobile games monetisation is developing.

For all of its downloads and fast growth, Temple Run 2 can’t match its successors grossing charts performance. At least, not yet.(source:pocketgamer)