分析Google Play及App Store游戏市场行情
移动游戏正在经历一轮历史复兴。据应用分析公司App Annie数据显示，在Google Play和苹果iTunes App Store中，游戏应用所创造的收益都呈现增长趋势。
iOS App Store游戏收益仍是Google Play的五倍，但后者游戏收益也在不断增长。事实上，韩国市场上的游戏收益基本上来自Google Play；在日本市场，iOS游戏收益仍然远超过Google Play，在英国、中国、澳大利亚、加拿大、德国、法国、俄罗斯和意大利也同样如此。但比起苹果App Store，Google Play的游戏收益比例仍然高于前者。
在游戏应用中，Google Play盈利性最高的三个市场分别是日本、韩国和美国，它们在12月份时创造了四分之三的Google Play游戏收益。
比起其他国家，这三个市场的用户在游戏中的投入比例也相对更高。从12月份数据可以看出，韩国Google Play有95%应用收益来自游戏，日本Google Play有88%应用收益来自游戏，美国市场的这一比例则是76%。
在12月份的Google Play，下载量居于首位的应用发行商分别是Facebook、NHN、Rovio、谷歌、GO Launcher；日本和韩国游戏发行商在Google Play营收榜单占据主导地位，其中收益居于前列的开发商包括NHN、DeNA、GungHo Online、GREE和Colopl。
从游戏类型来看，12月份在Google Play收益居于前五名的作品分别是GungHo Online旗下的《Puzzle & Dragons》、NextFloor旗下的《Dragon Flight for Kakao》、NHN的《Line Pope》、Sundaytoz的《Anipang for Kakao》以及一款来自Patistudio的休闲游戏。值得注意的是，这五款热作均出自日本和韩国公司之手。
在美国市场，Google Play营收前五名的游戏分别是DeNA的《Rage of Bahamut》、DeNA的《Blood Brothers》、Ateam的《Dark Summoner》、Playtika的《Slotomania》以及Dragonplay的《Slot City》。
iOS App Store市场
App Annie发现美国和日本市场创造了12月份iOS App Store半数以上的收益。在这个应用商店中，亚洲地区的游戏收益所占比例居于领先地位。中国iOS App Store表现最为典型，有80%的收益来自游戏，其次分别是日本、澳门、新加坡和加拿大。
日本iOS App Store的付费转化率最高，其次是瑞士、澳大利亚、新加坡。从游戏类型来看，纸牌游戏在iOS应用商店中的付费转化率最高，其次是角色扮演游戏、博彩游戏以及战略游戏。
在iOS平台上，苹果和谷歌是12月份App Store下载量最多的发行商，其次是EA（拥有958款应用）、Rovio（28款应用）以及迪士尼（199款应用）。但从收益来看，排名一的是EA，其次是Supercell、Gameloft、GREE、GungHo Online，其他进入榜单前10名的公司还包括Zynga、Kabam、NHN、Square Enix和Rovio。
从游戏领域来看，《Clash of Clans》是第四季度居于iOS平台收益榜单之首的作品，在12月份仍称冠iOS平台，其次是EA游戏《The Simpsons: Tapped Out》、日本GungHo Online的《Puzzle & Dragons》、Supercell的《Hay Day》、King.com的《Candy Crush Saga》。
在美国iOS App Store中，收益居于榜单前列的分别是Supercell的《Clash of Titans》、EA的《The Simpsons: Tapped Out》、Supercell的《Hay Day》、Backflip Studios的《DragonVale》、Kabam的《Kingdoms of Camelot: Battle for the North》。
但移动应用的产值仍然相对较小。EA财报指出公司在过去三个月中的总收益为12亿美元，但移动游戏收益仅为1亿美元，同比上一年增长18%。EA曾指出《The Simpsons: Tapped Out》在第四季度跻身iOS游戏营收榜单前列，数字游戏收益达2300万美元。而一款主机游戏销售额就有可能达到数亿美元。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）
Gaming consumes a great share of dollars spent on the Google and Apple app stores
Mobile gaming is hitting its renaissance. In both the Google Play and Apple iTunes app stores, the percentage of money spent on games out of the total amount spent on apps is increasing, according to analytics firm App Annie, which released the data this week at the Mobile Gaming USA East event in New York.
The gaming industry and mobile device makers alike are putting their hopes in mobile games as the rocket to vast profits. While smartphone and tablet revenues are a small slice of the overall game market, the growth rates based on data from December are gathering momentum. Evidence collected by App Annie in December suggests that mobile gaming nirvana is not so far away.
The iOS app store continues to generate five times more revenue from games than Google Play, but Google Play is growing. In fact, in South Korea, the money spent on games is almost entirely on Google Play. In Japan, iOS is significantly bigger than Google Play. Apple generates more game revenue than Google Play in the United Kingdom, China, Australia, Canada, German, France, Russia, and Italy. Still, Google Play earns a higher percentage of its revenue from games compared to the Apple iOS app store.
“What was very telling was that December was the biggest increase we have ever seen for iOS, driven by device sales and promotions,” said Oliver Lo, vice president of marketing at App Annie, in an interview with GamesBeat.
Google Play gaming grows
For games, the top three countries generating revenue in the Google Play store are Japan, South Korea, and the U.S. Together, they drove about three-fourths of the Google Play games revenue in December, said Lo.
These three countries also spend a higher percentage of app money on games than any other country. In data from the month of December, South Korea’s Google Play app revenues are 95 percent based on games. Japan’s Google Play app revenues are about 88 percent based on games, and the figure for the U.S. is 76 percent.
With Google Play, the percentage app downloads from games ranges from mid-20 percent to low-40 percent figures. Arcade, action, and casual games make up close to two-thirds of game revenue. Other popular categories in descending order are brain and puzzle games, cards and casino, sports, and racing. South Korea and Japan skew toward brain, puzzle, and casual games. In the U.S. and Australia, the more popular categories are card and casino games.
Japanese gamers are big spenders. With Google Play, Japan has the highest games revenue-to-download ratio by far. As a category, cards and casino games have a high revenue-to-download ratio.
On Google Play, the top app publishers in December in terms of downloads were Facebook, NHN, Rovio, Google, and GO Launcher. Japanese and South Korean game publishers dominate the revenue rankings for Google Play. The top revenue producers worldwide were NHN, DeNA, GungHo Online, Gree, and Colopl.
For games, the top revenue generators on Google Play in December were GungHo Online’s Puzzle & Dragons, DragonFlight for Kakao by NextFloor, NHN’s Line Pope, Anipang for Kakao by Sundaytoz, and a casual title from Patistudio. Of these top five, all were from Japan and South Korea.
“We’re seeing reverse globalization, where Japanese and Korean companies are dominating the store,” Lo said.
In the U.S., the top revenue generators among games on Google Play were DeNA’s Rage of Bahamut, DeNA’s Blood Brothers, Ateam’s Dark Summoner, Playtika’s Slotomania, and Dragonplay’s Slot City.
iOS app store gaming stats
App Annie found that the U.S. and Japan contributed over half of the total revenue for the iOS app store in December. Asian countries lead the way in percent of revenue coming from games on the iOS app store. China has more than 80 percent of its iOS app store revenue coming from games. It is followed by Japan, Macau, Singapore, and Canada.
Japan has the highest games revenue-to-download ratio on the iOS app store, followed by Switzerland, Australia, and Singapore. As a category, card games have the highest revenue-to-download ratio in the iOS app store, followed by role-playing games, casino games, and strategy games.
Apple’s store is still the cream of the crop, earning 350 percent more revenue than Google Play, and growing more in absolute dollar figures than the upstart Android store.
On iOS, Apple and Google are the top app store publishers in downloads during December. They were followed by EA, which had 958 apps, Rovio, which had 28 apps, and Disney, with 199 apps. But in revenue, EA was No. 1 in December, followed by Supercell, the Finnish publisher of Clash of Clans. It was followed by Gameloft, Gree, and GungHo Online. The rest of the top ten included Zynga, Kabam, NHN, Square Enix, and Rovio.
When it comes to games alone, Clash of Clans was the top worldwide revenue producer on iOS for each month in the fourth quarter. It remained No. 1 in December, followed by EA’s The Simpsons: Tapped Out, Puzzle & Dragons by Japan’s GungHo Online, Supercell’s Hay Day, and King.com’s Candy Crush Saga.
And in the U.S., the top revenue generators among games in the iOS app store were Supercell’s Clash of Titans, EA’s The Simpsons: Tapped Out, Supercell’s Hay Day, Backflip Studios’ DragonVale, and Kabam’s Kingdoms of Camelot: Battle for the North.
Putting mobile gaming in perspective
The amount of money associated with mobile apps is still relatively small. Electronic Arts reported $1.2 billion in revenues in the last three months of the year. But mobile games accounted for only $100 million of that amount. That was up 18 percent from a year ago. And EA said that EA said that The Simpsons: Tapped Out was a top-grossing game on iOS in the quarter, generating $23 million in digital revenue. By comparison, a top hit on the consoles can generate hundreds of millions of dollars in sales.
Lo said that App Annie gathers its data using its analytics that are embedded in 180,000 apps. On top of that, it correlates this data with the top rankings lists published by Apple and Google.（source：venturebeat）