1）adeven的免费在线工具apptrace.com最近数据显示，2012年App Store共发布了35万9764款新应用，其中以11月份表现最为显著（新发布3万9313款应用），6月份新应用增长则最为缓慢（2万2483款）。

另外，售价999美元的付费应用数据双倍增长，在当前的38款此类高价应用中，有16款是去年发布的产品。

ios apps(from cnbeta.com)

与此同时，“僵尸应用”也同样呈现增长情况，在12月份最为显著，其中有64%的应用在该月几乎无法上榜，6月份时的这一比例则是60%，这意味着App Store中的竞争压力和应用曝光难度极大。

根据apptrace的分析，由Idealix开发的Work Seek HD是2012年最令人上瘾的应用，其所有版本评价率高达54.5%，当前版本评价率为46%。

而获得最多好评的应用则是由Zulily开发的Zulily，其所有版本的好评率为85.6%，当前版本好评率为90%。

预计到2013年底，App Store新增应用将超过43.5万。

2）据Techcrunch报道，手机游戏开发商Storm8最近日活跃用户（DAU）突破1000万（游戏邦注：Zynga在去年7月份的DAU是3300万）。

据应用追踪服务AppAnnie数据显示，从收益排名来看，拥有40款应用的Storm8已成为iOS平台第9大游戏开发商。

storm8-logo(from insidesocialgames.com)

3）App Annie去年11月份报告显示，iOS应用收益仍然远超其他平台，Google Play收益从2012年1月份起增长了311%，下载量增长48%。

research2guidance日前发布报告指出，目前全球主流应用商店的新应用数量已经供过于求，导致这些应用收益有所缩水，其中典型就是付费应用。

apps_sale(from thetechstorm.com)

2012年前五大应用平台的付费应用下载收益达80亿美元，比2011年增长27%。与此同时，付费应用平均收益却从2011年时的2万6720美元降至2012年的1万9560美元，降幅为27%。

报告还指出，2012年第三季度智能手机和平板电脑应用总数将近300万，其中iOS App Store在第三季度末应用数量达95万1890，而Google Play达45万3719。第三季度付费应用平均售价为2.82美元，付费应用下载收益则是34亿美元，下载总数达124亿次。

4）投资银行Digi-Capital最近报告预测，2016年整个游戏行业市场规模将达830亿美元，其中移动/社交游戏占比57%，其产值将达480亿美元。

移动/社交游戏领域市场规模增幅超过100%，利润率高达20-50%。

global video games sector revenue(from digi-capital)

Digi-Capital认为当前的网络/移动游戏产值约310亿美元，在整个游戏行业中占比49%。

从投资领域来看，2012年游戏行业的并购交易额达40亿美元，其中最为领先的是在线PC游戏。在最大的十笔交易中，有7家买主是来自中国、韩国和日本的亚洲公司，例如GREE、DeNA和Nexon。

regional online games revenue(from digi-capital)

预计到2016年，亚洲市场在网络和移动游戏领域的收益将占比66%，欧洲占比21%。

5）据The Next Web报道，Zynga日前向加拿大App Store发布一款新游戏《Running With Friends》，玩家在游戏中要不停地奔跑以躲避身后西班牙公牛的追逐。

Running-With-Friends（from games)

观察者发现这款“无尽奔跑”题材的游戏发布不久就已下线，目前只能获得关于该游戏的截图。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Over 435,000 new apps to hit the App Store in 2013

by Daniel Gumble

2012 saw 359,764 new apps released into the App Store.

2013 can expect to see more than 435,000 new apps reach Apple’s App Store, mobile analytics and ad verification firm adeven has predicted.

Figures made available via adeven’s free online tool – apptrace.com – revealed that 359,764 new apps were released into the App Store last year, with November boasting the biggest number of new releases (39,313) and July being the slowest with just 22,483.

Elsewhere, adeven’s review of 2012 revealed that pricey apps in the region of $999 doubled, with 16 of the currently available 38 hitting the market last year.

Meanwhile, ‘zombie apps’ were also on the rise last year, particularly in December, with 64 per cent of apps not securing a ranking for most of the month. This represents a significant rise on June’s 60 per cent, indicating a growing competitive element in the App Store for an app to rank and be noticed.

Via apptrace’s sentiment analysis, Work Seek HD by Idealix was crowned as the all time most addictive app, with a rating of 54.5 per cent across all versions and a current version rating of 46 per cent.

The most positively reviewed app was Zulily by Zulily, which won with a positive rating of 85.6 per cent across all versions, with a current version rating of 90 per cent.

“We reviewed App Store results over the past five years and noticed a steady linear increase in the number of App Store apps, indicating that there will be over 435,000 new apps in the App Store by the end of 2013,” said Christian Henschel, CEO, adeven. “Naturally anything could happen to the industry, but we think these numbers are a fair prediction and an indication of the continued growth in the industry.”（source：mobile-ent）

2）Mobile Game Developer Storm8 Crosses 10M Users Every Day

Kim-Mai Cutler

Storm8, a bootstrapped mobile game maker co-founded by early Facebook engineers, said it just crossed 10 million daily active users — which would put it among the top handful of mobile app makers in terms of reach. Zynga most recently said it had 33 million daily active users in July.

“We’re not a one-hit wonder. We never were and we are not a one-trick pony,” said CEO Perry Tam, who says their network encompasses about 200 million devices. “This is what has allowed us to grow steadily, consistently and remain profitable.”

Like many of the casual game developers that were early to Android and iOS, the company isn’t known for having the most unique titles. They’re all takes on proven genres like iMobsters (a mafia game) or Pet Shop Story and Fashion Story from the company’s casual label TeamLava.

But they were early to market — to both Android and Amazon’s Kindle platform — and they create games quickly and aggressively. They moved into social casino and arcade games recently with games like Bubble Mania and Slots. They’ve continued to grow headcount and reach even as younger gaming companies like Finland’s Supercell have emerged and crowded others out of the very top of the grossing charts. App tracking site AppAnnie, which compiles rankings and revenue, said they were the ninth biggest game developer by revenue on iOS with about 40 apps.（source：techcrunch）

3）Report: Market For Paid Apps Hits $8B In 2012, While Average Revenue Per App Drops 27%

Rip Empson

The mobile app economy continued to show impressive growth in 2012, with Apple’s App Store maintaining its course, while its rival, Google Play, was able to make some significant gains. A

November report from mobile analytics firm App Annie showed that, while iOS revenues still hold a lead over its rival, Google Play revenues were up 311 percent overall from January 2012 and downloads were up 48 percent. And today, Darrell touched on a new year-end report from mobile analytics firm adeven, which expects the iOS App Store to add over 435,000 new apps to its roster in 2013, up from around 380K in 2012.

With the onslaught of apps likely to continue, this only serves to highlight two of the biggest problems facing the app economy in 2012 (and going forward): Discovery and revenue. Both go hand in hand, as undercooked discovery mechanisms have played a hand in what has become an imbalance of wealth, with app store riches being dominated by top developers. A recent report from Canalys found, for example, that just 25 developers accounted for half of app revenue in the App Store and Google Play.

Today, Research firm research2guidance published its own year-end report, offering key findings that found that, while the app economy continues to grow at an impressive speed, we may be closing in on a period of plateau-ing growth for mobile apps.

The report found that the number of new apps in the world’s major app stores has now exceeded the demand for these apps, which has led to diminishing returns in revenue and is now beginning to reflect the role of paid content on the Web — that is, that it’s become an increasingly less profitable business model over the years.

Research2Guidance’s Markus Pohl tells us that the market for paid application downloads reached $8 billion in 2012 in the top five app platforms, representing an increase of 27 percent compared to 2011. In the meantime, however, average revenue for paid apps decreased by 27 percent from $26,720 in 2011 to $19,560 in 2012.

These projections (which include the fourth quarter of 2012) are derived from Research2Guidance’s data from the last complete quarter, i.e. Q3 2012, in which the report finds that 179.7 million smartphones were shipped — 16.7 percent more than in the previous quarter.

In addition, smartphones’ share of total mobile device sales increased to 40.4 percent from 36.7 percent, in which Samsung managed to exceed 31 percent of the total market share — the first time it has owned nearly one-third of the market. At the same time, Nokia dropped out of the top 5 smartphone vendors.

Meanwhile the total number of smartphone and tablet applications published reaching nearly three million in Q3 2012, while the iOS App Store had 951,890 apps at the end of Q3, while Google Play had 453,719. The average paid app selling price stood at $2.82, with revenue accrued from paid app downloads hitting $3.4 billion in Q3, and downloads totaling 12.4 billion.

Another notable development for the quarter, indicating a trend over the course of the year? During Q3, Android was again the only OS to significantly gain marketshare, rising 5.3 percent, while Apple’s marketshare dropped 2.3 percent.（source：techcrunch）

4）Chart of the Week: Mobile social games to be worth $48 billion by 2016

by Jon Jordan

There’s nothing better to start the year than with some good old predicted numbers.

And investment bank Digi-Capital has provided some.

It reckons the entire games business could be worth $83 billion by 2016, with mobile/social games accounting for 57 percent of this, or $48 billion.

This is because the sector offers high growth levels – more than 100 percent annual – and high profit margins – 20-50 percent.

Digi-Capital thinks the online/mobile sector is currently worth around $31 billion, or 49 percent of total revenues.

Ring of fiery growth

In terms of investment activity, 2012 was a record with $4 billion spent on mergers and acquisitions.

The leading sector was online PC games, accounting for 38 percent of the total in terms of the average value of a transaction, with mobile in second place at 27 percent

Seven of the ten biggest deals came from Chinese, Korean and Japanese companies; notably GREE, DeNA and Nexon on the mobile side.

Indeed, Digi-Capital points to the region as being the longterm driver of revenues.

It predicts Asia Pacific could account for 66 percent of online and mobile game revenue by 2016, with Europe taking 21 percent.（source：pocketgamer）

5）Running With Friends: Zynga’s run in with another popular genre?

by Joe Osborne

Whoa, did you see that? I think … I think that was Zynga running headfirst into yet another popular game genre. According to The Next Web, that’s exactly what it was. The creator of FarmVille has released a new member of the With Friends family (e.g. Words With Friends, Scramble With Friends) on the Canadian App Store, Running With Friends.

If your mind already raced to the phrase “endless runner,” then you’re right on the money. In the same vein of genre classics like Temple Run, players of Running With Friends are in the middle of fleeing from the bulls of Pamplona. (Actually we’re kind of surprised no one has taken that approach yet.) In short, this is a third-person, 3D endless runner … ’nuff said.

The Next Web reports that Running With Friends is available on the Canadian App Store as of this writing, but it appears that it has already been taken down. Unfortunately, all hard evidence we have of Running With Friends is that image and multiple reports. Given that Temple Run 2 just launched to fervor, it shouldn’t be much longer before the pistol goes off.（source：games）