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businessinsider消息:WP7问市或助苹果冲击谷歌市场

发布时间:2010-10-09 15:16:40 Tags:,,,

尽管微软Windows Phone 7尚未正式发布,美国著名科技博客作者、资深苹果粉丝约翰·格鲁伯(John Gruber)却不吝言辞,将WP7狠狠夸了一番,颇让公众跌了一回眼镜。

人们意外的并不是格鲁伯这番令人发腻的吹捧(微软的实力还用得着你说?),而是这个狂热的苹果粉丝过去时常对微软产品鸡蛋里挑骨头,现在为何一反常态,开始为微软大唱赞歌了呢?

steve-jobs & steve-ballmer

steve-jobs & steve-ballmer

眼明人看出来了,格鲁伯异常反应的原因在于:谷歌,而非微软才是苹果在手机领域的真正宿敌。

虽然微软曾经也是智能手机的种子选手,但目前的成绩已经一落千丈,只能指望今年的圣诞采购季出现奇迹,不然微软想在手机市场立足都困难,休提当市场领袖了。

但谷歌Android就不同了,它才是苹果iPhone的威胁,不但蚕食了更大的市场蛋糕,而且一举抢夺了不少苹果铁杆应用开发商,甚至那些曾获苹果风险投资的应用开发公司也忙不迭地投奔Android怀抱。

除此之外,谷歌和微软在智能手机运营模式上也争得不可开交。二者都向手机硬件制造商和运营商提供各自平台的运行软件,都想虏获HTC、三星、摩托罗拉等手机的芳心,都在夺取威瑞森、AT&T等公司的力挺。但苹果就没那么复杂,iOS仍然只是苹果产品的专利,这就是苹果的生意经。谷歌和微软在分销渠道上就已经必然一决雌雄,市场用户之争则更不在话下。

WP7来了,苹果精英对微软的评头品足也噤声了,他们还得指望微软成为抗衡谷歌实力的最大中和力量呢。(本文为游戏邦/gamerboom.com编译)

Here’s Why Apple Fans Are Rooting For Microsoft In Mobile
 
We were a bit surprised to hear Apple lover John Gruber say such nice things about Microsoft’s forthcoming Windows Phone 7 software, after he had a chance to play around with it last week.

Not because it’s crap — Microsoft has actually done a nice job, from what we can tell — but because history dictates that an Apple fan would always find a way to point out a flaw in something Microsoft has created, rather than compliment it.

But now it’s obvious why Apple fans are starting to root for a Microsoft comeback: Because Microsoft isn’t the enemy anymore, especially in mobile. Google is the enemy.

Microsoft, once a powerful player in smartphones, has fallen off the bed so hard that it’s going to be a Christmas miracle if it can stand up and walk again, let alone become a market leader.

But Google Android has become a real threat to Apple’s iPhone, now bigger in market share, and even getting many developers who were previously Apple-exclusive to make apps for Android. Even most of the iFund companies — that VC fund from Kleiner Perkins that Steve Jobs announced on stage — are eagerly building Android apps.

Plus, it’s Google and Microsoft who are competing most closely in smartphone business models. They are both offering their platform software to hardware manufacturers and carriers to use as the basis for phones. It’s Google and Microsoft who will be trying to get HTC, Samsung, Motorola, Verizon, AT&T, and other companies excited about their platforms. Apple’s iOS will remain exclusive to Apple, because that’s how Apple does business. But Microsoft and Google will be duking it out for distribution before they even get to competing over consumers.

It’s a big difference from the old days, when “Microsoft” was an evil word to the Apple elite.

But now you may actually start to see them rooting for Microsoft, because Microsoft is one of Apple’s best hopes to neutralize the REAL threat, which is Google.(source:businessinsider)


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