Rovio证实它已经签约《Despicable Me》的制作人John Cohen制作《愤怒的小鸟》电影，而Marvel工作室的前任总监将担任执行制作人。Rovio将自行制作和筹资、重复利用它的龙头游戏《愤怒的小鸟》系列获得的大量收益。当然，该工作室没打算放弃电子游戏。
Jarvilehto做过主机游戏，在Remedy Entertainment公司参与制作过《Alan Wake》和《Max Payne》等大投入的游戏。“在从事主机游戏这么多年以后，转向手机和平板，我确实发现后者更有趣得多。快节奏的开发尤其有意思。主机游戏漫长的开发周期让我觉得太落后了——我更喜欢新时代。我认为在手机和平板电脑上会发生更多振奋人心的事。”
在电子游戏方面，它已经和牛津独立游戏开发商Exient合作，将《愤怒的小鸟》三部曲移植到主机平台上。Rovio非常欣赏Snappy Touch和Mystery Coconut的游戏《Casey’s Contraptions》，所以它购买了那款游戏的版权。经过修改后，它以《Amazing Alex》为名，在今年夏季重新发布了。
Bigger than Star Wars: What’s next for Angry Birds developer Rovio
by Neil Long
The world’s biggest videogame series met one of the planet’s most recognised universes in Angry Birds Star Wars. Not only did it top global App Store charts, but related merchandise has swamped toy stores across the world, too – and just in time for Christmas.
Petri Jarvilehto spoke to us before Rovio confirmed that it would be releasing an Angry Birds movie in 2016, but he couldn’t resist dropping a few hints as to Rovio’s next move. The company’s executive vice president for games talked about entertaining a much larger audience, and that its next project would be “much, much bigger” than Angry Birds Star Wars. When questioned further, he added: “We don’t comment on rumours, especially the ones we’ve started.”
Rovio has since confirmed that it has signed up Despicable Me producer John Cohen to produce the Angry Birds film, with former Marvel Studios chairman David Maisel on board as executive producer. It is also producing and financing the film itself, re-investing the colossal revenues it has gathered from its flagship bird-flinging series. Rovio isn’t about to abandon videogames, though.
“We have a huge amount of incredibly great Angry Birds things lined up for the future,” says Jarvilehto. “But at the same time, we feel that the time is pretty much right to introduce new IPs and keep pushing into other directions as well.”
“We are certainly targeting much bigger games,” he continues. “We’ve managed to achieve some pretty awesome things, and at the same time we feel like we need to push this to the next level.”
Jarvilehto’s background is in console development, having spent years at Remedy Entertainment working on big-budget titles like Alan Wake and Max Payne. “Coming from a long background in console games to working on mobile and tablets, I’m actually finding this much more enjoyable,” he says. “The rapid speed at which we operate is incredible fun. The long development lifecycles that you see on consoles feel so much like the old world – I’m enjoying the new world a lot. Mobile and tablets is where I think more of the exciting things are happening.”
Part of that excitement is in how, here in the new world, mobiles and tablets are all connected to each other. “In the future there’s going to be even more social experiences around gameplay than what we’re seeing today,” says Jarvilehto. “I believe that it’s going to be an exciting future.”
We can already see a little of Rovio’s future in its latest game. Releases are thought of internally as services, says Jarvilehto, who compares the release of Angry Birds Star Wars to shipping the first 20 per cent of a console game. Once the game goes live, Rovio’s ‘live team’ takes over and continues to release the next 80 per cent, update by update.
“For Angry Birds Star Wars we have the first year planned out in pretty intricate detail,” explains Jarvilehto. “We already know which updates we’re going to be doing and when those are going to go live. It should be a pretty good value proposition for 99 cents – a dedicated live team that’s going to support the game for the next year or two.”
Rovio’s chart-topping games and ubiquitous merchandising is down to a healthy collaborative spirit. It worked with famous brands to release games like Angry Birds Rio and Angry Birds Star Wars. It works with merchandising companies to produce toys, plushes, hats, hoodies and all manner of other apparel. You can now buy Angry Birds Star Wars Jenga – three different brands in one product.
”We think that there’s alot of things that we can do working with other companies,” says Jarvilehto. “We think we should move even faster, though. That means complimenting our own internal development with collaboration in multiple ways.”
For its videogames, it has worked with Oxford-based indie Exient to port its Angry Birds Trilogy to consoles. Rovio liked Snappy Touch and Mystery Coconut’s game Casey’s Contraptions so much that it bought the rights for the game. It was tweaked and re-released as Amazing Alex this summer.
Rovio’s rampant entrepreneurial spirit is to be admired, but there’s still a little snobbery in some circles over its skills as a games developer. We ask whether the perception that Angry Birds isn’t a ‘proper game’ annoys Rovio.
“There’s definitely a lot of science, a lot of skill and a lot of creativity involved with our level design,” he contends. “I don’t think we do get as much credit on that as we should – at least not compared to the effort we put in. Many of the levels you can pass straight away, but if you want to get three stars they are much more like puzzles. We are trying to push the players to engage in lateral thinking more. If you want to find all of the secrets you might need to shoot the birds backwards or think of a completely different solution. We think that’s important, and it’s a huge amount of fun to do as well.”
There’s no question Rovio is having a huge amount of fun seeing how far it can take its current success, too. Like Star Wars, Angry Birds’ popularity has spawned an array of toys, merchandise and other media. Finland’s most famous games studio is fast transcending mere videogames to become an entertainment giant in its own right.（source：edge-online）