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日趋移动化的Facebook对硬核游戏有何影响?

发布时间:2012-12-13 17:11:53 Tags:,,,

作者:Beau Hindman

前几天,Facebook主管们与一些开发者就其平台上销售额的变化展开交谈。而Zynga缺席了此次会议。所以很多人就此认为Facebook陷入了大麻烦,并需要过渡到手机世界。也就是该平台上将出现更多手机游戏,并且能够在更多手机设备上进行共享。如今,许多手机开发商都建立起自己的网站,甚至连最基本的手机设备也能够连网,并具有拍照和分享功能。如此Facebook是否会被开发商们所主导的社交网站所取代?该平台的销售额是否会出现大幅度下降?或者就像会上所讨论的,是否该想办法维持当前开发商的影响力,削弱手机发行商的力量,并引进一些新人才?

core game(from games.com)

core game(from games.com)

如今,社交网站及其分享功能已经获得了广泛的认可,开发商们都知道如何去适应硬件的改变。不像2003年,如今用户只需要花较少的钱便能够获得具有分享功能的设备。不管面对的是60美元的设备还是600美元的设备,用户都能够玩游戏并发表更新内容。

更多的学习类手机游戏世界将会对硬核游戏产生何种影响?从硬核游戏的本质属性及其盈利方式来看,似乎硬核游戏开发者也必须与其他开发者一样感到焦虑。但是硬核的定义不一定是取决于时间的花费或交付方式,硬核是基于挑战水平进行定义的游戏类型。这并不是一个可以轻松获胜的卡通领域(尽管其中也包含了这种元素),这也不是史诗般宏大的场景,即需要玩家花费40多个小时穿越一个巨大的世界(但却也具有这类型元素)。所以对于硬核游戏来说,Facebook一两内的变化并不可能为自己带来根本性的改变。

item workshop(from blog.games)

item workshop(from blog.games)

对于Facebook来说,游戏至关重要(游戏邦注:占据了该网站总收益的很大组成部分)。而硬核游戏更是为其盈利做出了巨大的贡献,所以在今后,Facebook需要重视这类型游戏的发展。这是否意味着玩家将面临更多预付款的商店或内容?硬核游戏已经面临许多盈利问题(呈现在游戏过程中),而如果未来越来越多硬核游戏出现在Facebook上时,这一问题是否会进一步恶化?除此之外,更多手机游戏体验也意味着更加专门化且集中的体验。如果Facebook呈现更新活动,更为移动化,那么该平台硬核游戏体验所受到争议和质疑就会逐渐减少。这便意味着手机玩家仍可获得游戏所提供的内容并在网站上分享自己的体验,但前提是他们所拥有的是较小的屏幕。屏幕越小便意味着弹出窗口或任何让人厌烦的提示的空间就越小。也许如此所有内容将更趋于主流化,或更加私人化?

不管怎么说,硬核游戏的未来是有保障的。许多大型或已建立的IP在需要转变成社交游戏时都选择了硬核游戏。如《复仇者联盟》,《国王的恩赐:罗马军团》等等。关键便在于,当任何好莱坞式大型游戏需要推出社交版本时,硬核游戏便是他们的最佳选择。硬核游戏所提供的挑战水平不仅能够吸引广大玩家的注意,同时还能为那些伴随着这些大受欢迎的IP而成长用户提供更具深度的游戏体验。

我相信在5年内,我们定能够看到一个完全不同的Facebook。不仅外观会发生改变,它也将更加有效地应对各种广告以及不同类型的游戏。因为本身的灵活性以及能够满足那些刚接触社交游戏但却希望获得挑战的年长玩家的需求,未来的硬核游戏将扮演着更加重要的角色。这是否意味着硬核游戏的前途一片光明?总之,我相信硬核游戏一定能够更好地应对未知的各种挑战。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

Core Corner: What does a more mobile Facebook mean for core gaming?

by Beau Hindman

Earlier this week, the heads of Facebook met with developers to discuss, among other things, the amount that Facebook takes from purchases. Zynga was notably absent from the meeting. Many have used this as an opportunity to say that Facebook is in deep trouble and will need to start a transition to a more mobile world. This would include mobile gaming and sharing across mobile devices. Many mobile developers host their own networks, and even basic mobile devices are able to get online, take photos and share with family and friends. So, is Facebook doomed to be replaced by developer-based social networks? Would cutting the amount that Facebook takes from sales or, as was suggested during the meeting, replace it with a sliding scale help keep current developers, undercut mobile publishers and help bring in new talent?

Social networks, and sharing in general, is now understood to the point that developers and owners know how to adapt to changes in hardware. This isn’t 2003, after all, and basic mechanics needed for sharing are present on devices that can picked up for very little money. Playing a game and posting an update can be done on a $60 device the same as it can be on a $600 device.

What does the more mobile-leaning world have to do with core gaming? It might seem that core game developers should be just as worried as other developers because of the nature of core gaming and the way it makes money. But, core is not necessarily defined by time spent or delivery method, core is a genre that is defined by its challenge level. It’s not a casual romp through cartoony fields (although it can have elements of that), and it’s not an epic, 40-hour campaign through a massive world (but can have elements of that as well.) So, blending in with whatever the new Facebook looks like in a year or two from now shouldn’t be such a massive shift for many core games.

Gaming is very important to Facebook, making up a very large chunk of the site’s revenue. Core gaming offers more in the ways of monetization, and pays out as well, so it’s possible that this genre will be more invested in in the future. Does this mean that gamers will be hit with more up-front cash-shops and offers? Core gaming already has some issues with monetization having a very loud presence during gameplay, so would the problem become worse in a future when gaming on Facebook is on slightly more shaky ground? While it’s possible, it’s also possible that a more mobile experience would mean a more specialized or concentrated experience. While playing a mobile, core game on a fresher and more mobile-friendly Facebook, the noise of the standard browser might be fazed out. This could mean that mobile players would still get the offers and still be offered the chance to share their experiences across the network, but that it will be done in a way that fits on the smaller screen. The smaller the screen, the less room for pop-ups or annoying offers. Perhaps the whole thing would become more streamlined, polished and seemingly private?

However it plays out, core gaming’s future is probably secure. Many of the largest or established IPs go to core gaming when they need to be translated to social gaming. Look at titles like Marvel: Avengers Alliance, King’s Bounty: Legions or others. The point is that core gaming is where Hollywood or big gaming often goes to when they need a social version of their latest blockbuster. Core offers the challenge level that is perfect for a wider audience, an audience that is often populated by older consumers who have grown up with these popular IPs and appreciate gameplay that offers more depth.

In five years we will likely see a very different Facebook. It will look differently and handle advertising and gaming differently as well. Core gaming will likely play a role in that future, thanks to its flexibility and ability to meet an older audience who might be new to social gaming, but ready for a challenge. Does this mean the future is bright for core gaming? It’d be smarter to call the future open, but core gaming can meet the challenge.(source:blog.games)


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