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全球游戏市场,社交和手机游戏并不占主要份额

发布时间:2010-05-11 02:19:11 Tags:,,,

基于荷兰的全球市场咨询公司Newzoo针对全球(美国和欧洲地区主要游戏市场)游戏布局和市场份额进行了评估。

ps3-console-armor

ps3-console-armor

在Newzoo的评估体系下,美国游戏市场依然一枝独秀,不仅在玩家整体规模上傲绝群雄,游戏市场价值上也是一骑绝尘。按照估算,美国的游戏玩家达到了惊人的1亿8350万,当然这主要归功于社交网络平台(facebook和myspace)和智能手机(iphone、blackberry和android)的游戏应用的广泛应用。在玩家规模庞大的基础上,游戏市场蒸蒸日上也是大势所趋,我们可以看到,美国人的游戏市场总价值已经达到了252.9亿美金了。

英国紧随气候,虽然在用户总数上不及德国,但是英国依然以3130万玩家数量创造了56.1亿美金(37.8亿英镑)的产值。德国虽然在玩家总数上以3550万力压英国,但其游戏产值仅有46.7亿美元(36.5亿欧元)。

vampire-wars-social-game-lrg

vampire-wars-social-game-lrg

法国的游戏用户也达到了2540万,创造了45.7亿美元的产值。而荷兰和比利时因为游戏规模相对较小,分别只有930万和470万,创造的产值也分别只有7亿5400万和7亿2900万美元。

另外一方面,在游戏格局上,还是以美国为主要案例。在游戏机和掌上游戏机两大块,就占据了美国游戏市场的60%,而万众瞩目的移动游戏目前仅占4%。在PC方面,美国也没有占据优势,仅为16%,远远少于德国的36%。

Today, another research company released its own report on 2009 game sales, with slightly different results. Using a survey of over 13,000 consumers aged 8 and up, Netherlands-based a Newzoo  estimates that 183.5 million gamers spent $25.29 billion in the US last year. The study differs from NPD’s report in that it includes PC, casual, and mobile gaming. NPD’s population report surveyed 21,000 gamers, and its 2009 sales report comes from a survey of retailers, not consumers.

The Newzoo report, conducted in conjunction with market-research firm TNS, also broke down gaming revenue by category. Some 60 percent of all US dollars spent on gaming went to “consoles,” a category that includes handheld platforms, such as the PSP and DS. About 16 percent of US game revenue was spent on retail and downloads of PC games, excluding casual games and social-network-based games. Those two latter categories were lumped together into a “game portal” category, which accounted for 11 percent of US game sales.

Newzoo’s PC game figure also did not include microtransactions from, subscriptions to, downloads of, and retail sales of massively multiplayer online games, which made up 8 percent of all US game sales in 2009. The research firm included “virtual words” like Habbo.com in the MMOG category. Games for all mobile platforms, including the ubiquitous iPhone, accounted for just 4 percent of domestic gaming revenue.

Newzoo also offered gaming-population estimates and revenue breakdowns for the UK, Germany, and France. Those figures are viewable below.

2009 GAMING POPULATION & SALES (Estimated)
US: 183.5 million / $25.29 billion
UK: 31.3 million / £3.78 billion ($5.61 billion)
Germany: 35.5 million / €3.65 billion ($4.67 billion)
France: 25.4 million / €3.57 billion ($4.57 billion)
Netherlands: 9.3 million / €590 million ($754 million)
Belgium: 4.7 million / €570 million ($729 million)

2009 GAME SALES – US
Console (including handhelds): 60%
PC: 16%
Game portals: 11%
Massively multiplayer online: 8%
Mobile (incl. iPhone): 4%

2009 GAME SALES – UK
Console (including handhelds): 63%
PC: 20%
Game portals: 7%
Massively multiplayer online: 5%
Mobile (incl. iPhone): 5%

2009 GAME SALES – GERMANY
Console (including handhelds): 42%
PC: 36%
Game portals: 12%
Massively multiplayer online: 5%
Mobile (incl. iPhone): 5%

2009 GAME SALES – FRANCE
Console (including handhelds): 68%
PC: 19%
Game portals: 5%
Massively multiplayer online: 4%
Mobile (incl. iPhone): 3%


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