作者：Jon Jordan

Zynga是日益壮大的免费模式Facebook游戏公司，但在移动平台，其商业模式更加微妙。

这一情形随着公司涉足第三方发行领域而日益模糊化。

一个有趣例子就是Phosphor Games的Unreal引擎探险动作游戏《Horn》（游戏邦注：这是首款通过Zynga Partners for Mobile计划推出的游戏）。

游戏首先入驻Android平台，然后是iOS，其发行价格是6.99美元。

我们就此同Zynga手机发行主管Adam Sussman了解相关情况。

Horn from insidemobileapps.com

《Horn》不是典型的Zynga游戏，那么你们为什么决定发行这款游戏？

Zynga正积极扩大自己的投资组合，希望引入更多迎合玩家需求的游戏类型。《Horn》是针对移动平台的主机质量游戏，质量、精致程度及趣味性是玩家参考的主要标准。

协助开发者推广他们的游戏，协助玩家发现这些游戏是我们涉足第三方发行领域的主要原因。

我们听到许多关于Zynga进军中核游戏领域的传闻。我们是否会看到更多这类发行协议？

目前我们没有什么能够分享的东西，但我们正在扩大我们的投资组合，基于玩家反馈信息涉猎新题材。

我们希望涉猎玩家感兴趣的题材，我们愿意探索各种题材的高质量游戏。未来几个月我们将给大家带来更多惊喜。

就吸引硬核游戏玩家来说，免费模式是否具有局限性？

Zynga清楚免费模式是社交游戏的未来，将继续在自己的第一方游戏中沿用这一模式。

我们目前和许多第三方开发者就不同题材的作品展开合作，包括开发硬核游戏的公司，我们共同挖掘游戏的最佳模式，这主要根据我们带给玩家的价值。

我们相信，《Horn》的高质量水准将吸引硬核玩家及其他玩家。

你们的发行方案是否主要围绕一系列的作品，或者你们更感兴趣于能够推出续集及其他授权/商品化计划的产品？

我们的目标向玩家提供预期的有趣高质量作品。通过推出Zynga Partners for Mobile计划，我们积极和有趣且才华横溢的游戏开发者合作，这能够扩大我们的投资组合，同时让他们接触到全球最庞大的忠实用户群体。

产品能否推出续集或商品计划是我们愿意探索的东西。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

Zynga’s Adam Sussman on why it’s publishing $6.99 console-quality core game Horn

by Jon Jordan

Zynga’s known as the free-to-play Facebook game company that went big, but on mobile its business model has always been more nuanced.

That situation’s being further blurred as it gets into third party publishing.

One interesting case is Phosphor Games’ Unreal-engined adventure actioneer Horn, which will be one of the first games released via the Zynga Partners for Mobile program.

Coming first to Android and then iOS, its launch price is $6.99.

We asked Zynga’s head of mobile publishing Adam Sussman about the situation.

Pocket Gamer: Horn isn’t a typical Zynga game so why did you decide to publish it?

Adam Sussman: Zynga strives to expand its portfolio to include more categories of games that our players want. Horn is an amazing console-quality title for mobile devices, and quality, polish and fun are the most important criteria our players are looking for.

Helping developers get their games discovered, and helping our players find these games is why we entered third party publishing.

We’ve been hearing a lot about Zynga moving mid-core etc. Should we expect more of these publishing deals?

We don’t have anything specific to share at this time, but what we can say is that we are expanding our portfolio and entering new genres based on player feedback.

We want to be in genres that we know our players are interested in, and are open to exploring high quality games in all categories. Stay tuned for more in the coming months.

Do you think the free-to-play model is restrictive in terms of attracting the core gaming audience?

Zynga believes free-to-play is the future of social games and will continue to primarily use this model for its own first party games.

We are partnering with a number of third party developers across several different genres, including those that produce games for the core gaming audience, and are working together to determine the best approach for each game and audience based on the value we are delivering to our players.

We believe the amazing quality of Horn is going to attract a core gaming audience and beyond.

Is your publishing approach about a slate of products or are you more interested in products that you can extend with sequels and other licensing/merchandising?

Our goal is to provide fun, high quality games for our players in the categories that they want to be in. By launching Zynga Partners for Mobile, we are striving to partner with interesting, talented game developers, which will help us to expand our portfolio while giving them ccess to one of the world’s largest network of engaged players.

Whether or not they extend with sequels or merchandising is something we are willing to explore.（Source：pocketgamer）