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4月社交游戏遭遇滑铁卢,部分游戏跌幅超30%

发布时间:2010-05-04 03:00:19 Tags:,,,,

很少看到社交游戏行业遭遇这么惨淡的一个月份。据inside social games五月初整理的数据显示,4月份的facebook游戏表现并不理想,在排名前25位的游戏中,除了新晋上榜的5款游戏(珍宝岛treasure isle、城市旅馆hotel city、社交城市social city、提基度假村tiki resort和透明岛bubble island)和两款游戏(texas holdem poker德州扑克和PetVille)轻微上扬之外,其余的18款游戏均属下滑。

treasure-Island

treasure-Island

top25_may

top25_may

在下滑的数据中,以mindjolt出品的mindjolt games为最,下滑达到了7972058,活跃用户从21131794回落到13159736.其他流失活跃用户超过400万的还有rockyou公司birthday cards的5573382、zynga公司farmville的4421186和crowdstar公司happy aquarium的4250199.

mindjolt games

mindjolt games

下滑严重的还包括zynga公司的fishville,流失用户3948880、zynga公司cafe world的2620779.

14 of the top 25 Facebook games lost monthly active users over the course of March, as we covered at the beginning of April. This was, more than anything else, the result of Facebook removing third-party notifications early that month — a communication channel that many developers relied on to keep players returning.

Developers saw even bigger slumps in April. MAU losses were tremendous across the board. 18 of the current Top 25 experienced a decline, with other factors, like Facebook platform performance issues, also contributing to the problem.

Nevertheless, the industry trudges forward, as five new games also make their appearances on the Top 25 this month — including the tremendously fast growing Zynga app, Treasure Isle. It’s not clear if those apps, or any growing smaller ones, are just gaining users so through cross-game promotions and advertising, or if there is also new organic growth starting to happen.

Facebook and the industry need to see organic growth of some form if the industry is going to survive. Despite what some developers might say, the company does want social gaming to continue to exist. Among other reasons these games bring users back to the site, and make it more generally interesting and meaningful; they also present a new opportunity for Facebook to monetize, via the company’s budding Credits virtual currency product.

Developers have been nailed hard by Facebook changes over the years, but they have always rebounded back stronger than before. This will likely happen again. But if Facebook sees that the changes stay overly prohibitive of quality user engagement, we expect the company will look for new ways to enable more virality.

Here are the highlights for the Top 25 Facebook Games for May, 2010:

* The titanic FarmVille experienced tremendous player lost this past month. Having lost just over 200,000 players last time, the farming app lost north of 4.4 MAUs this month. The app still sits tight at #1 with 78.4 million monthly active users.

* The classic Texas HoldEm Poker (also known as Zynga Poker) did see a small gain, however, of just over 100,000 players, surpassing the restaurant title, Cafe World, which lost over 2.6 MAUs.

* Perhaps the biggest news on the charts this month is the rise of Zynga’s newest app, Treasure Islewith over 2.2 million MAUs. The game is already #5 on the list, beating out Mafia Wars and becoming the top social game thus far for 2010.* Unfortunately for CrowdStar, their top game, Happy Aquarium lost another 4.2 million users this past month, as a continuing decline in virtual aquarium app popularity, well, continues.Nonetheless, the happy fish still take the #8 spot over FishVille at #9.

* MindJolt Games’ collection of mini-games within its meta game structure drops from #8 to #13. However, the game still holds over 13.1 million monthly active users, suggesting that meta game apps filled with strong mini-games can still hold their own.
* Joining the Top 25 at #14 and #15 respectively are Playfish’s Hotel City (13 million MAUs) and Playdom’s Social City (12.6 million MAUs), showing that games can still flourish despite the declining trend.

* One of the original farming apps, Slashkey’s Farm Town suffers another drop in the ranks, falling from #16. It now hangs on at #20 with just over 9 million users.

* Playdom sees another victory for their games, as its tropical vacation destination application, Tiki Resort appears for the first time at #23, pulling in around 6.2 million MAUs.

* Finally, rounding out the list at #25, German company wooga comes into play with its simple puzzle game, Bubble Island, garnering just over 6 million monthly active users.

阅读更多社交游戏资讯,inside social games


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