1）据《华尔街日报》报道，Zynga高层最近进行了人事调整，公司首席运营官John Schappert因不断增长的股东压力而被降职，并将由首席营销官David Ko及执行副总裁Steve Chiang接管Schappert原先负责的游戏业务发展战略。

john-schappert(from articles.businessinsider.com)

但Zynga并未公开批评Schappert失职，仅表示他们在七月份进行业务重组，意在整合网络和移动平台业务，以便推进多平台发展战略。

2）8月份的Facebook游戏MAU\DAU前25强榜单显示，MAU和DAU榜单均出现一些新作，还有近半数游戏在过去一个月中增加了流量。

在DAU榜单上有11款游戏实现用户增长，其中增势最明显的是Zynga最新游戏《The Ville》，该游戏于7月份上线，目前DAU已达730万；Social Point作品《Dragon City》DAU增长142万，EA新作《SimCity Social》新增DAU达139万。

Top-25-Chart-Template-DAU(from AppData)

《CityVille》及《Hidden Chronicles》仍是本榜单用户流失最严重的游戏，前者DAU下滑70万，后者流失50万DAU。

MAU榜单上的最大赢家是《The Ville》，新增MAU高达3660万；《Bubble Safari》曾是7月份MAU榜单增幅最大的游戏，但本月仅新增50万MAU。FreshPlanet游戏《SongPop》增幅排名第二，新增MAU达1123万；《SimCity Social》新增MAU为1113万。

Top-25-Chart-Template-MAU(from AppData)

值得注意的是，《CityVille》在此用户流量同样明显下滑，流失680万MAU（但该游戏仍以2180万MAU位居本榜单第四名），《FarmVille》则注失了430万MAU。

3）在本周DAU增长最快的Facebook游戏榜单上，Zynga新作《The Ville》持续领先，新增DAU达50万，增幅为7%。

top gainers this week-DAU(from AppData)

FreshPlanet游戏《SongPop》位居第二，新增DAU为30万，增幅达11%。Social Point游戏《Dragon City》位列第三，新增DAU达30万，增幅为16%。乐元素中文版游戏《我的传奇》名列第四，新增DAU为30万，增幅为21%。EA游戏《SimCity Social》位居第五，新增DAU达20万，增幅为21%。

4）据Techcrunch报道，Facebook日前宣布其应用商店App Center面向全球各地开放服务。

该应用商店于6月份将服务范围扩展至澳大利亚、加拿大、印度、爱尔兰、新西兰、南非和英国等英语国家，上周又延伸至巴西、法国、德国、俄罗斯、西班牙、台湾和土耳其市场。

App-Center(from gsmnation.com)

这个消息意味着Facebook用户现在都可以在自己的Facebook主页左侧，以及Facebook移动版应用看到App Center书签。

Facebook海外用户（游戏邦注：这里指美国和加拿大地区之外的用户）目前在9.55亿的Facebook月活跃用户中占比81%，但并未创造与之相称的收益比例（海外用户在上个季度仅为Facebook创造50%的收益）。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Zynga reshuffle strips Schappert of responsibility for games

by Keith Andrew

An executive reshuffle at Zynga has resulted in COO John Schappert losing his responsibility for games as the company claimed it was looking to “unify” its operations.

It’s believed Schappert, who joined Zynga from EA little over a year ago, has been relieved of the role owing to increasing shareholder pressure.

Indeed, the company’s stock price has suffered badly in recent weeks, due to what the company has branded as “challenging” times for its games on Facebook.

All about unity

Zynga, however, has refused publicly place blame for its recent woes at Schappert’s door.

Instead the company has claimed the executive reorganisation – which will see CMO David Ko and executive VP Steve Chiang taking on his former responsibilities – is part of a wider strategy to refocus its business.

“We can confirm that in order to unify our company around a multiplatform approach, we reorganised our teams in July to integrate web and mobile groups,” Zynga said in a statement.

“Our players expect their favorite games on every platform and we want to unlock everyone in the company to continue moving quickly against the multiplatform opportunity.”

The news comes as Zynga’s share price is hovering around the $3 mark, with the company facing legal challenges owing to alleged insider trading following its IPO at the end of 2011.

You can find out what Pocket Gamer editor in chief Kristan Reed makes of Zynga’s long term fortunes here.（source:pocketgamer）

2）The Top 25 Facebook games of August 2012

Mike Thompson

Despite it being a popular vacation month July proved surprisingly active based on our Top 25 Facebook Games list.

Both lists saw a number of debuts and at almost half of the titles that appeared showed increased traffic over the last month.

We’ll start by looking at the list of top 25 games by daily active users — the best way to judge a game’s core audience. 11 of the games saw gains, with four more showing no change. The largest gain went to Zynga’s newest title The Ville, which debuted this month and is already at 7.3 million DAU. Social Point’s Dragon City has been seeing steady gains over the past few weeks, and it had the second-largest traffic increase of the month with 1.42 million DAU. EA’s SimCity Social was close behind with a 1.39 million DAU gain.

Zynga’s CityVille and Hidden Chronicles are still the biggest losers on the list. CityVille was down by 700,000 DAU, while Hidden Chronicles dropped 500,000.

Now we turn to look at monthly active users, which measures a game’s overall reach on the social network. Again, The Ville was the big winner with its 36.6 million MAU increase. Bubble Safari, which had the largest gain for July’s Top 25 list with 28.6 million MAU, was only up by 500,000 this month. FreshPlanet’s SongPop had the second-largest gain with 11.23 million MAU, and EA’s SimCity Social followed close behind with 11.13 million MAU.

Again, Zynga’s CityVille suffered the largest loss by dropping 6.8 million MAU (though its total score of 21.8 million still has the game in the No. 4 spot). FarmVille had the second-largest decline, losing 4.3 million MAU.（source:insidesocialgames）

3）The Ville still on top of this week’s fastest-growing games by DAU

Mike Thompson

Zynga’s The Ville is continuing its reign at the top of our list of fastest-growing Facebook games by daily active users. The lifestyle sim took the No. 1 spot this week with 500,000 DAU, a 7 percent gain.

FreshPlanet’s SongPop continues to grow, snagging the No. 2 position with 300,000 DAU for an 11 percent increase. Social Point’s Dragon City came in at No. 3 with 300,000 DAU, too, but this was a 16 percent increase. Happy Elements’s Chinese-language RPG 我的傳奇 (“The Legend”) took the No. 4 spot with 300,000 DAU for a 21 percent gain. EA’s SimCity Social had a 21 percent increase with its 200,000 DAU, placing it at No. 5.

Two other games had gains of 100 percent or more. THX Games’s trivia title Bil ve Fethet took in 30,000 DAU this week, a 100 percent traffic gain. FreshPlanet’s Spa Life looks like it’s enjoying traffic from people looking for more content from the developer behind SongPop,  the 27,000 DAU the game brought in this week represents a 900 percent gain.（source:insidesocialgames）

4）Psst. Facebook Turned On Its App Center Worldwide Overnight [Updated]

Ingrid Lunden

Facebook took one more step further in its global ambitions today: the social network has now made its App Center, the storefront for Facebook desktop and mobile applications, available in every country where Facebook is.

Facebook, the site created so that you can share every detail of what is going on your life with all the people you went to high school with (I kid!), may be the last company you’d think would hide its light under a bushel. But this news, interestingly, came by way of an answer from a press spokesperson, when we were enquiring about availability in Finland, following up a tip we received from Finnish blogger Toni Aaltonen.

“The App Center went global overnight, so it is now live in Finland,” he told me in an email. “This is live everywhere now.”

This completes of the staggered rollout of the App Center outside of the U.S. It was first started in June with the English-speaking countries of Australia, Canada, India, Ireland, New Zealand, South Africa, and the United Kingdom. And just last week the App Center was extended to Brazil, France, Germany, Russia, Spain, Taiwan and Turkey.

As with the rest of the markets where the App Center was already live, this will mean that all users will now see an App Center bookmark on the left side of their homepage on Facebook.com, as well as in the Facebook apps for iPhone, iPad and Android.

Getting Facebook services like the App Center (and full mobile functionality, as pointed out by Josh yesterday) out to the whole of Facebook’s user base is an important, crucial step for the company as it continues to grow.

International users — that is, users outside of the U.S. and Canada — currently make up 81 percent of Facebook’s 955 million monthly active users, according to Facebook’s 10-Q form filed with the SEC yesterday.

But those users are not yielding a proportionate amount of revenues at the moment. International revenue, Facebook noted, made up 50% of revenues in the last quarter.

Giving global access of the App Center is central to the promise of wide availability that Facebook can make to developers to get them to make apps for the platform — and subsequently generate more revenue from the use of those apps, either through ads or purchases.

“We have made and are continuing to make major investments to enable developers to build applications (apps) and websites that integrate with the Facebook Platform,” Facebook noted in the 10-Q, but also warned: “Developers may choose to build on other platforms, including mobile platforms controlled by third parties, rather than building on the Facebook Platform.”

The translation tools that Facebook launched in June will also help spur the international vision along.（source:techcrunch）