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每日观察:关注应用平台LINE首款游戏《LINE Birzzle》(7.7)

发布时间:2012-07-07 11:17:52 Tags:,,

1)据serkantoto报道,NHN Japan热门通信应用LINE(不到一年就实现4500万次下载量,即将转变为一个手机内容平台)近日推出首款游戏《LINE Birzzle》并迅速收获大量人气。

这款益智游戏实际上之前已由位于韩国的enfeel网站发布,但首个版本并未连接到LINE。

LINE-birzzle(from serkantoto)

LINE-birzzle(from serkantoto)

现在《LINE Birzzle》已支持玩家邀请自己的LINE好友共同体验游戏,并迅速推动游戏的病毒式传播,在发布24个小时内即实现200万次下载量。据Social Game Info报道,它已成为8个国家的头号应用。

《LINE Birzzle》推出了免费和付费的iOS、Android版本,其付费版本《Line Birzzle Plus》售价为1.99美元。

2)据venturebeat报道,Chrome Web Store将根据用户Google+好友的选择而向其推荐应用。除此之外,谷歌其他网站服务也采用了基于Google+的推荐功能。

google-plus(from venturebeat)

google-plus(from venturebeat)

谷歌曾于上月宣布Google+上线一年以来的月活跃用户已达1.5亿。

3)据insidesocialgames报道,6waves最近将Facebook热门游戏《Ravenwood Fair》推向手机平台(该游戏于6月29日低调现身加拿大App Store,但尚未公布在美国市场的发布日期),虽然在App Store列表中仅出现6waves的名称,但这款游戏实际上是由纽约开发商Foundation Games与6waves联合开发的产品。

值得注意的是,6waves已有自己的手机游戏工作室(在今年1月收购开发商Escalation Studios),但不知这次为何选择与Foundation Games共同开发游戏。其游戏玩法与原来的Facebook版本基本相同,玩家可通过注册新帐号或Facebook Connect玩游戏,但并不支持玩家在不同平台继续体验游戏。

《Ravenwood Fair》原先由旧金山开发商Lolapps开发(游戏邦注:后者于2011年7月与6waves合并,但8个月后6waves将重心转向发行业务时几乎解散了整个Lolapps团队)。

Ravenwood Fair(from insidesocialgames)

Ravenwood Fair(from insidesocialgames)

《Ravenwood Fair》曾是Facebook热门游戏之一,在2011年4月达到高峰,当时MAU为1180万,DAU为120万。但之后该游戏人气迅速下滑,目前MAU为66万,DAU仅为10万。

4)据gamasutra报道,迪士尼将针对其儿童虚拟世界《Club Penguin》推出一个网络安全广告,以应对另一儿童社区《哈宝旅馆》之前的安全漏洞风波。

club-penguin(from dollarbills.wordpress.com)

club-penguin(from dollarbills.wordpress.com)

迪士尼将为这个在电视频道、网站、《Club Penguin》和其他迪士尼虚拟世界展开的广告项目投入300万欧元(470万美元),锁定范围包括欧洲、中东和非洲的1亿多儿童用户。

除了迪士尼之外,《Moshi Monster》开发商Mind Candy等其他儿童在线游戏开发商也在《哈宝旅馆》风波后出面强调保护儿童网络安全,令其免受不良内容影响的重要性。

5)据insidesocialgames报道,Playfish游戏《Restaurant City》虽然已在Facebook下线,但其忠实粉丝最近决定自主制作该游戏续作《Restaurant World》,并推出它的粉丝页面、博客和论坛,这个新游戏目前已吸引近2000名粉丝。

Restaurant World(from blog.games.com)

Restaurant World(from blog.games.com)

6)在本周MAU增长最快的Facebook新晋游戏(MAU低于100万)排行榜上,IGG西班牙语角色扮演游戏《GodsWar: El Mejor 3D Juego De Fantasía》新增6万MAU,增幅为200%。

top gainers this week-MAU(from AppData)

top gainers this week-MAU(from AppData)

Playsino游戏《Solitaire And Prizes》位居第二,新增2万MAU,增幅为40%。IGG的3D MMORPG游戏《Moonlight Online》仍持续增长,新增2万MAU,增幅为50%。日语RPG游戏《圣境传说 Online》排名第四,新增MAU为1万7973,增幅为887%;BBC与6waves联合推出的《Top Gear Speed World》排名第五,新增1万MAU,增幅为17%。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)LINE Birzzle: First LINE-based Game Hits 2 Million Downloads In 24 Hours [Social Games]

by Dr. Serkan Toto

NHN Japan’s super-successful messenger app LINE (45 million downloads in less than a year), which is soon to be turned into a platform, has its first game out. And LINE Birzzle is an instant hit.

The puzzle game has actually been released by South Korea-based enfeel a while ago (product website), but the first version was not linked with LINE.

But letting LINE Birzzle users invite their friends on LINE is apparently a good way to go viral: the app has been downloaded two million times already – in 24 hours (enfeel hit this number across Android and iOS). It’s the No. 1 app in eight countries, according to Social Game Info.

Another factor that certainly helped is that every LINE Birzzle player gets a few exclusive stickers (funny emoticons that can be used during text chats) to be used in the original LINE app for free:

Overall, LINE Birzzle is very, very light on social functions – but I am guessing this won’t bother enfeel or NHN Japan much.

LINE Birzzle has free (iOS, Android) and paid versions: Line Birzzle Plus (iOS, Android) costs US$1.99.(source:serkantoto

2)Google+ now powering app recommendations based on what your friends use

Jolie O’Dell

The Chrome Web Store will now start dishing out app recommendations based on the apps your Google+ friends have upvoted. Let’s hope your friends aren’t all just closet Angry Birds addicts, right?

Google+ has long been the cornerstone of Google’s big, gnarly plan to knit all its web apps and user profiles into one colossal, interconnected software suite. This matter of app recommendation is merely the icing on the cake.

“This isn’t the entire Internet, it’s your entire Internet,” said Google web search chief Jack Menzel during a recent interview about Google+ data making its way into other Google products. “With Google+, we understand who people are, and we use that.”

The recommendations engine might also prove to be a nice boost for app developers ever in need of more and better distribution channels.

On the company blog, we read the internal monologue of Googler Hui Guo, who writes, “Since I started working on the Chrome Web Store, all my friends have been asking me which apps to try out. Between checking with colleagues for their suggestions and creating shared lists on Google spreadsheets, I thought there must be an easier way to share my favorite apps with the rest of the world.”

Wait, what? There are people in this world who make shared spreadsheets of apps they use?

World’s most tech-and-social-media-obsessed spreadsheet aside, Guo continues, “To make finding the right app even easier, all apps that have been +1’d by someone in your circles will be indicated as such throughout the Chrome Web Store, helping you decide which apps to install.”

As Google social guy Bradley Horowitz told us several months ago in an in-depth discussion of Google+’s ultimate ambitions, “We think of Google+ as a mode of usage of Google… a way of lighting up your Google experience as opposed to a new product.” That is, Google+ was intended to glean data from your social graph so it could power features exactly like this one.

It’s worth noting that Facebook recently launched its own app store for web and mobile apps, putting it into competition with Google on yet another front. Google’s addition of more social information via recommendations is necessary for the company to keep a competitive in the still-evolving area of app distribution.

Google+-based recommendations have been popping up in other Googley web destinations, as well — most notably in the Holy Grail of Google software, it web search, which now offers users a Search Plus Your World integration with Google+.

As of last week, Google’s social side claimed 150 million monthly active users, paltry compared to Facebook’s roughly 900 million MAUs but still significant given that Google+ only launched one year ago.(source:venturebeat

3)6waves is bringing Ravenwood Fair to mobile

Kathleen De Vere

6waves is taking its Facebook hit Ravenwood Fair to mobile.

The game quietly appeared in the Canadian iTunes App Store last week, when it was soft-launched on June 29. Although the game’s App Store listing credits Ravenwood Fair Mobile to 6waves alone, the game was actually developed by New York-based Foundation Games in association with 6waves. Foundation Games prominently displays the the title on its website, referring to the game as a “brand-new mobile interface” for Ravenwood residents who want to play while on-the-go. Foundation Game’s involvement in the project is interesting, given the fact that 6waves (then 6waves Lolapps) already owns a mobile development studio — the company acquired Dallas-based Escalation Studios in January this year in order to bolster its mobile development talent.

From our short playtest, we found the gameplay of the mobile version to be almost identical of that to the Facebook version, right down to the first missions and objectives. Mobile players can either set up a new account or log in via Facebook Connect, but logging in through Facebook doesn’t allow a user to resume an existing Ravenwood Fair game from Facebook on their iPhone.

We reached out to 6waves for comment, but the company was tight lipped about its plans for the title. According to a company representative, the game is still being refined and there is no set U.S. release date at this point.

Ravenwood Fair was originally developed by San Francisco-based Lolapps, which merged with Facebook publisher 6waves in July 2011. Unfortunately for Lolapps, the relationship was short lived — 6waves decided to move out of development just eight months later, laying off almost all of the Lolapps staff this spring in order to refocus on publishing.

Although 6waves has shifted its focus from developing its own games, it appears the company still thinks there is enough life in Ravenwood Fair to justify a mobile port. The game was once one of the most popular titles on Facebook, peaking in April 2011 with 11.8 million monthly active users and 1.2 million daily active users according to AppData. Since that time however, the game’s popularity has declined significantly, dropping to just 660,000 MAU and 100,000 DAU.(source:insidesocialgames

4)Disney launches online safety campaign in wake of Habbo scandal

by Eric Caoili

Disney will launch an online safety ad campaigns centered around its popular Club Penguin virtual world, seemingly responding to concerns over Habbo’s alleged lax security in blocking pedophiles.

The media company will spend £3 million ($4.7 million) on the ads, which will appear on TV channels, websites, Club Penguin, and Disney’s other virtual worlds. It intends to reach 100 million children and parents across Europe, the Middle East, and Africa with the campaign.

Habbo developer Sulake was accused last month of failing to protect its players — mostly children — from sexual messages and content from other users. The Finnish company was forced to disable chat in the virtual world temporarily, as it suffered criticism from the media and as investors divested themselves from Sulake.

Other developers behind kid-targeted online games, such as Moshi Monsters maker Mind Candy, have since made a point to emphasize the safeguards they’ve implemented to protect children from inappropriate content, and now Disney is reminding others that it’s committed to kids’ safety online too.

Club Penguin co-founder and Disney Online Studios EVP Lane Merrifield announced the company’s new initiative during a keynote at the ongoing Children’s Media Conference, and said that educating kids about online safety is critical for building safer environments in games, according to The Guardian.

He added that companies must do more than just promise security: “Building trust with parents means not simply marketing safety, but actually achieving it. I truly believe that self-regulation can work, but as an industry we need to be clear and accountable for the standards that we set ourselves.” (source:gamasutra

5)Restaurant City getting fan-made successor — Fans of the defunct Restaurant City have decided to make a spiritual successor to the game, Restaurant World. The game already has an app page, blog, forums and almost 2,000 fans.(source:insidesocialgames

6)Foreign language games all over this week’s list of emerging Facebook games

Mike Thompson

This week’s list of emerging Facebook games had several foreign language titles appearing on it. The top spot was taken by IGG’s Spanish-language role-playing game GodsWar: El Mejor 3D Juego De Fantasía (“GodsWar: The Best 3D Fantasy Game”) with 60,000 monthly active users, a 200 percent gain.

Playsino’s Solitaire And Prizes took the No. 2 spot with 20,000 MAU, up 40 percent. IGG’s 3D MMORPG Moonlight Online is continuing to grow, assuming the No. 3 position this week with a 50 percent increase of 20,000 MAU. Japanese language RPG 聖境傳說 Online (“Legend of St. 說 border Online”) came in at No. 4 with 17,973 MAU, an 887 percent gain. Finally, the BBC and 6waves’s Top Gear Speed World took the No. 5 spot with 10,000 MAU, a 17 percent increase.

Three other games featured gains of 10,000 MAU for 33 percent gains:  Jane Austen’s Rogues & Romance (another BBC/6waves title), Miniclip’s 9 Ball Quick Fire Pool and ET Play’s Japanese-language 陽光海岸 (“Sunshine coast”).(source: insidesocialgames


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