1）33Across六月份报告指出，近四之三广告商表示自己“有80%的注意力是在Facebook之外的网站”，这一比例比三月份上升了23%。对Facebook来说更不利的是，现在计划“减少在Facebook投入”的广告商比三月份时增加了5倍。

dislike(from venturebeat)

三月份时仅有28%广告商表示，自己最关注Facebook之外的其他网站，但六月份这一比例上升至71%。有11%广告商表示，他们在Facebook及其他网站的广告关注比例为40：60。由此可见，80%以上广告商的多数广告投入正在流向其他非Facebook网站。

广告商在Facebook vs 其他网站（ROW）的关注比例(from 33Across)

2）据Mafia Wars Loot Lady报道，Facebook可能准备说服玩家直接向其购买VIP服务。Zynga最近要求玩家转移其订阅信息，因为这是“Facebook的硬性要求”。

facebook-money-hat(from games)

Facebook原先发布订阅功能的同时，也取消了Credits项目。值得注意的是，这种转变发生于该公司重组其支付系统期间。如果Facebook从平台上所有游戏内部的交易中抽成30%，那么该公司又可从VIP游戏服务中直接获得什么好处呢？

观察者认为，除非Facebook打算提升订阅或开发者费用抽成，否则这项VIP服务对Facebook并无实际益处。因此Mafia Wars Loot Lady担心Zynga此举是否意在提升订阅费用以便补偿Facebook抽成上涨。并指出这很可能是Zynga要求玩家使用Game Cards支付订阅费用的另一个原因。

3）据games.com报道，RockYou最近向Facebook发布赛车游戏《KartWorld》，但该游戏与采用实时多人模式玩法的Nexon游戏《KartRider Dash》差别在于，它植入了更多模拟元素，支持玩家运营自己的车库，改装赛车并与对手竞赛。

kartworld-on-facebook(from games)

游戏整合了一个任务系统，要求玩家完成一些特定特务，例如给到访汽车加油，建设新的泊车位，访问好友及参与赛车挑战。

4）comScore最近调查报告指出，74.8%美国用户使用手机短信服务，而手机应用使用率也上升1.6个百分点，达到51.1%，移动网页浏览器使用率达49.8%。comScore发现目前使用手机应用人数超过了网页浏览器使用者（游戏邦注：comScore调查样本3万名美国手机用户，其调查发现应用与浏览器在2月份使用率不相上下，分别为49.2%和49.5%），应用使用率仍在不断增长。

may2012-2(from comscore)

社交网站及博客使用率也达到36.7%，增长0.6个百分点；手机游戏用户比例也增至33.5%，增长1.3个百分点；音乐使用率达27%，增长2.2个百分点。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）80% of advertisers: Facebook not as important as the rest of the web

John Koetsier

Facebook better hurry up and re-send that friend request to GM. Other advertisers are starting to catch on that there’s more to the advertising world than the world’s largest social network.

In fact, according to a June study by 33Across, almost three quarters of advertisers said that “they focus 80% of their attention on the “Rest of Web,” not on Facebook. That’s a 23 percent jump from just three months ago, in March. Even worse for Facebook, five times as many advertisers as in March now said they were planning on “decreasing [their] Facebook spend.”

That’s a massive pre-IPO to post-IPO change.

“What was particularly surprising to me was the dramatic shift in advertiser and agency attitudes towards Facebook after the IPO,” Allie Kline, chief marketing officer for 33Across said in a statement. “Facebook’s future greatly depends on advertiser spend — on both the web and mobile devices — and this survey indicates that they have some work to do to restore advertiser confidence in their Facebook investments.”

You can see the difference in the chart below. 33Across asked advertisers what gets more of their attention: Facebook or the rest of the web (ROW)?

In March, only 58 percent said that the rest of the web had most of their attention. But in June, that number jumps to 71 percent. Add that to the 11 percent who do a 40:60 split between Facebook ads and the rest of the web, and you’ve got a full 80% of advertisers who are looking mostly away from Facebook for the majority of their ad spend.

The study also showed that integrating a global picture of all advertising regardless of platform is critically important to marketers. As Facebook becomes a lower overall priority, it is treated less as a category to itself and more just as one more channel to market. Now advertisers want to integrate all the marketing data they are collecting and understand global return on investment.

Facebook is on the offensive, having released a report with ComScore in June on how to do social media marketing. And information released by eMarketer recently suggests that the Facebook advertising story is in fact better than has been reported. But overall, the post-IPO story has not been a particularly positive one for the world’s largest social network.（source:venturebeat）

2）Now you pay Facebook for Zynga VIP subscriptions in games

by Joe Osborne

Remember when Facebook opted to make subscriptions in social games a thing? Well, now the company wants you to pay for those VIP services to Facebook directly, Mafia Wars Loot Lady reports. The Mafia Wars fan site noticed recently that Zynga is asking players to migrate their subscription information as the result of a “mandatory Facebook requirement.”

When Facebook formally launched its subscriptions feature, it also effectively did away with Credits at the same time. It’s interesting to see this change just as the company restructures its payment system. If Facebook takes a 30 percent cut of all transactions made in its games, then what benefit does the company have in directly handling the billing for VIP game services?

Unless Facebook plans to increase the cut it takes from these subscriptions or charge developers service fees for handling the cash flow, we can’t see why the company would be interested in such a move. MW Loot Lady is wary of whether Zynga will jack up its subscription prices to compensate for whatever price hikes happen on Facebook’s end.

To that end, MW Loot Lady makes a fine point in frustration: “This is another reason that Zynga needs to let us pay for these subscriptions with Game Cards!” Regardless of how you feel, this is likely something you will have to do across any Zynga game–or any Facebook game, for that matter–that you play if you want to continue reaping the benefits. So, check out the detailed guide (and complaint) right here.（source:games）

3）KartWorld: A fun but lonely kart racer on Facebook

by Brandy Shaul

It seems like kart racing games might be the new hotness on Facebook, as RockYou’s KartWorld has now joined the fray alongside Nexon’s KartRider Dash. However, where KartRider Dash placed its focus on real-time multiplayer against living opponents, KartWorld is more of a simulation along the same lines as Car Town, as you’ll run your own garage, tune up karts and then occasionally race them against opponents.

KartWorld comes with an integrated quest system, pushing your forward through specific tasks like refueling visiting cars, building new vehicle bays in your shop, visiting friends and even completing race challenges. These races require fuel to run, which recharges over time, or can be purchased with Kart Cash, the game’s premium currency. Once you’re ready to put the pedal to the metal, you’ll be able to simply drag your mouse, without clicking, around your screen to steer your karts; the farther away from the kart you hold your mouse, the faster the kart will drive (until it reaches its own maximum speed).

Automated races are those that take place against only AI controlled karts or ghosts, and they all work in mostly the same way. If you continually upgrade your own karts with new parts, or simply purchase better karts as you level up, you’ll usually be able to pull ahead of the pack on a straightaway, but may allow them to catch up when turning until you really get a feel for the controls. It’s not that this control setup is difficult to understand, but it is challenging to master, as you’ll need to find a balance between glancing at the mini-map to see upcoming turns and not accidentally taking too sharp of a turn around a corner, forcing you to lose precious speed.

It’s unfortunate that racing isn’t the entire focus of the game, as these instances are pretty fun once you get the hang of the controls, and it’s disappointing to have to return to the garage every few races to wait for your fuel to refill. Still, you’ll earn more profits by completing the game’s rather mundane odd jobs, which can in turn be spent on your karts, making racing even more fast-paced and fun.

Speaking of vehicle customization, there’s an interesting painting mechanic that allows you to actually “draw” your paint onto your vehicles, creating shapes or patterns that otherwise wouldn’t be available. You’ll have the entire spectrum of colors at your fingertips, so if you’re simply a car-customization junkie, there’s plenty of that here to go around. You can even jump into a real multiplayer race against other gamers if you want to show your creation off to the masses. Of course, you’ll need to actually find other people playing the game first.

If there’s anything wrong with KartWorld, it’s that it places too much focus on the garage jobs and not enough on the racing itself. With more focus on racing, perhaps more people would actually be available to find for multiplayer races, which would arguably make this one a big contender in the multiplayer Facebook game arena. As it stands, there’s definitely room to grow with KartWorld, and you might want to wait a bit before actually investing any major time with the game.（source:games）

4）comScore: In U.S. Mobile Market, Samsung, Android Top The Charts; Apps Overtake Web Browsing

Sarah Perez

comScore just released its latest monthly mobile numbers, which chart mobile phone usage for a three-month average period ending in May 2012. During this time, 234 million Americans age 13 and older used mobile devices, which is consistent with the company’s previous report from February. Samsung ranked as the top handset manufacturer overall with a 25.7% market share, and Android came out on top, too, with a 50.9% share versus Apple’s 31.9%.

Samsung’s position in terms of its share of mobile subscribers has barely changed since the last ranking in February of this year, the report found, up just 0.1 percentage points since then. Following Samsung were LG (19.1%), Apple (15.0%), Motorola (12.0%) and HTC (6.1%).

The firm again reported that Android was the most popular smartphone platform (50.9% share), which is up only slightly (0.8 points) over February. Apple saw a bigger gain – 1.7 percentage points – but accounted for a smaller market share at 30.2%. RIM is still hanging onto third place with a 11.4% share, but its numbers are dropping. RIM is down 2 percentage points in May, and was down 2.9 percentage points in the previous ranking. Microsoft (4.0% share) and Symbian (1.1%) rounded out the list.

comScore also looked into the usage of other functions on our phones not related to making calls. In May, 74.8% of U.S. mobile subscribers used text messaging, for example. Mobile application use climbed 1.6 percentage points to reach 51.1% of subscribers while web browsers were used by 49.8% of subscribers (up 0.6 points). That’s right – comScore found that more people are now using apps than web browsers. Last time the company reported these numbers, it found apps and browsers were neck-and-neck at 47.6% and 47.5%, respectively. But app usage had been growing – it had jumped 5.1 percentage points in December and jumped again this time.

Usage of social networking sites and blogs was up 0.6 points to a 36.7% share of mobile subscribers. Gaming was up even more (1.3 points) to reach 33.5% of the audience, but music was up the most (2.2 points) to reach a 27% share.（source:techcrunch）