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苹果IOS与任天堂DS-DSI、索尼PSP角逐全球游戏市场

发布时间:2010-09-19 14:53:04 Tags:,,

据市场咨询公司newzoo的研究,苹果IOS正在与任天堂DS-DSI、索尼PSP角逐全球游戏市场。

该公司的调研数据显示了苹果IOS、任天堂DS-DSI与索尼PSP三者在全球部分国家的表现对比。

Gaming_Portable_Devices

Gaming_Portable_Devices

在美国苹果IOS有4010万的用户,任天堂DS-DSI有4100万的用户而索尼PSP则仅有1800万用户。

在英国,苹果IOS有800万的用户,任天堂DS-DSI有1300万的用户而索尼PSP则仅有450万用户。

在德国,苹果IOS有700万的用户,任天堂DS-DSI有1000万的用户而索尼PSP则仅有250万用户。

在法国,苹果IOS有550万的用户,任天堂DS-DSI有1250万的用户而索尼PSP则仅有400万用户。

在荷兰,苹果IOS有80万的用户,任天堂DS-DSI有280万的用户而索尼PSP则仅有60万用户。

在比利时,苹果IOS有60万的用户,任天堂DS-DSI有150万的用户而索尼PSP则仅有50万用户。

在这些数据结果对照中,苹果IOS略逊色于任天堂DS-DSI,但是领先于索尼PSP。

Research from NewZoo  shows that Apple is closing the gap between them and Nintendo in the US as Apple has registered over 40 million iOS gamers while Nintendo has 41 million gamers tied to their DS range of consoles.

In the whole of the US, 77 million consumers play mobile games. 40.1 million of them play on an iOS based device, that’s more than half of them. The good news however is that 14 million of those play on both Nintendo and iOS. Nintendo’s competitor Sony has 18 million gamers on the PSP platform.

Two thirds of iPad and PSP gamers play at least three times a week, while with DS and iOS gamers, only 50% play three times a week Nintendo and Sony gamers are more likely to play paid for games (67% and 66%). On iPhone, 45% of gamers pay for their games. On the iPad only 32% paid. 90% of all gamers asked have had a gaming experience on iOS at some point in their lives.

A large chuck of the PSP (59%) and DS (53%) gamers spend over $10 on games every month while only 32% of iPhone users spend that much money on it. iPad is different however. Though only 32% of iPad gamers say they pay for games, 72% is spending over $10 on games (this part we don’t understand)

Peter Warman, MD of Newzoo comments: “Recent growth in the sales figures of the iPod Touch could be an indication that people are increasingly seeing Apple’s portable devices as game platform.  The youth seems to be moving from trying their parents device to buying an iPod Touch for themselves. Being able to start off playing free games is a key advantage of iOS and Android devices and comparable to successful social gaming and MMO business models . But in the end… Nintendo has Mario.”

UK: 8 million iOS gamers, 13 million DS/DSi gamers, 4.5 million PSP gamers.

Germany: 7 million iOS gamers, 10 million DS/DSi gamers, 2.5 million PSP gamers

France: 5.5 million iOS gamers, 12.5 million DS/DSi gamers, 4 million PSP gamers

Netherlands: 0.8 million iOS gamers, 2.8 million DS/DSi gamers, 0.6 million PSP gamers

Belgium: 0.6 million iOS gamers, 1.5 million DS/DSi gamers, 0.5 million PSP gamers

(source:mobile games blog)


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