*Arcen Games游戏《Al War》终身转化率为15%。
* Imangi Studios游戏《Temple Run》终身转化率为1%。
5月份仅有4款游戏的DAU明显增长，其中典型是刚上线不久的《Zynga Bingo》，新增180万DAU；King.com游戏《Candy Crush Saga》则增长140万DAU；迪士尼Playdom游戏《Marvel: Avengers Alliance》新增90万DAU，Nordeus游戏《Top Eleven–Be a Football Manager》新增10万DAU。
从MAU榜单来看，《CityVille》流失MAU高达620万，其MAU榜单冠军位置被《Texas HoldEm Poker》所取代，但后者也流失了170万MAU；《Hidden Chronicles》则流失了430万MAU。
在前25名榜单中，仅有3款游戏实现了MAU增长，最为显著的是King.com游戏《Candy Crush Saga》，MAU增长520万；《Marvel: Avengers Alliance》MAU增长350万，Geewa游戏《Pool Live Tour》MAU增长60万。
1）Russian social game market tripled last year — Mail.Ru Games reports Russia is continuing to grow as a social game territory, and at an impressive rate. The 2011 total revenue from social games in Russia reached $236 million, compared to $84.3 million in 2010. Distribution of income was somewhat uneven, however: Mobile carriers took 40 percent of this figure, social networks got 27 percent and social game developers brought home 33 percent.（source：insidesocialgames）
2）How much should I spend on acquisition? And other new benchmarks
GAMESbrief is collecting key performance indicators for its spreadsheet benchmark pages. This month has been a great one for CPAs and conversion rates – the newest ones are listed here.
If you spot any KPIs for our spreadsheet pages, let us know!
CPA, CPM etc.
•Positech, CPA of $0.50 for visitors who spend at least one minute on their site (Source: Twitter)
•Bjorn Loesing, CPA of €1-5 for ‘real users’ who log into the game (Source: Twitter)
•Fiksu’s cost per loyal user index has average CPA for a mobile user opening an app at least three times at $1.30 for March 2012, after reaching an all-time high of $1.81 in December 2011
•SuperData reports that the average conversion rate across the social games industry has increased to 2.5% in 2012, from 1.4% in 2011. (Source: GamesIndustry.biz)
•AI War, Arcen Games: 15% lifetime conversion (source: Cliffski’s blog comments)
•Zynga: 4.4% (Derived from MUUs/MUPs. Source: investor.zynga.com)
•Hattrick, 14% (Source: paidcontent.org)
•Temple Run, Imangi Studios: 1% lifetime conversion (source: GAMESbrief)（source:gamesbrief）
3）Top 25 Facebook games of June 2012
May proved a slow month for the social game industry, based on our lists for the Top 25 games of June 2012. Both lists saw notable traffic declines, few gains and no new game debuts.
We start with the list of top 25 games by daily active users, which is the best way to evaluate a title’s core audience. Only four games showed gains over last month, the largest
belonging to recently-launched Zynga Bingo with 1.8 million DAU. King.com’s Candy Crush Saga continued to climb the charts, gaining 1.4 million DAU (100,000 more than it gained last month). Disney Playdom’s Marvel: Avengers Alliance shows also strong traffic a month after The Avengers hit theaters, gaining 920,000 DAU. Nordeus’s Top Eleven – Be a Football Manager is still making gradual gains, up by 100,000 DAU.
As was the case last month, the two biggest losses belong to Zynga’s CityVille and Hidden Chronicles. CityVille dropped by another 1.4 million DAU, while Hidden Chronicles lost 1.1 million DAU.
Now it’s time to look at monthly active users, which measures a title’s overall reach on Facebook. Zynga’s CityVille lost 6.2 million MAU and its declining traffic caused it to drop to the No. 2 spot on the list. The top spot is now held by Texas HoldEm Poker, which lost 1.7 million MAU. After CityVille, the largest loss belonged to Hidden Chronicles, which dropped 4.3 million MAU.
Only three games on this list saw gains over the past month. The largest increase was with King.com’s Candy Crush Saga, up by 5.2 million MAU. Disney Playdom’s Marvel: Avengers Alliance grew by 3.5 million MAU. Finally, Geewa’s Pool Live Tour was up by 600,000 MAU.（source:insidesocialgames）
4）Checkpoint Studios’ AviNation takes flight in closed beta on Facebook
by Brandy Shaul
While farming, city-building and other simulation games have already found strong footing on Facebook (mostly thanks to Zynga), Checkpoint Studios wants to make these games more enjoyable, with depth and complexity not often seen on the platform. To do that, the company has developed AviNation, a game that offers players a history of modern aeronautics as they are challenged to build and grow an airline starting in the 1930′s.
Launching to the public sometime this summer, AviNation has already released in closed beta, allowing us to learn more about the game. Its 3D graphics use the Unity engine (which you’ll need to download and install if you’ve yet to play a game that also utilizes it), making this environment more detailed, and also giving you more options to interact with your growing airport. You can zoom into ground level, rotate the camera in four directions and so on, as you watch individual passengers depart planes, luggage being loaded or deplaned and so on.
A quest system will keep progress moving ever forward, as you’ll be able to access dozens of planes, airport buildings and more, using either free or premium currency as is the standard setup for such games. All told, this doesn’t appear to be too much of a departure from other simulation Facebook games, except when it comes to the game’s use of the 3D graphics engine, a day and night cycle and apparent focus on a storyline. The gameplay appears to be pretty standard for the genre, but of course, that could all change come the game’s official launch.
“We’ve seen a lot of games that were flat and linear, ” said Brian Wiklem, co-founder of Checkpoint Studios, in an interview with GamesBeat. “We were bored with point-and-click gameplay and virtual chores. They’re glorified activities, not games. You are led from one activity to the next, with no sense of discovery.”
If you’re interested in trying out AviNation for yourself, you can jump into the closed beta by logging onto the game’s official website, connecting with your Facebook account and then entering code “REDEYE.” We’ll make sure to give you an in-depth look at everything that makes AviNation tick as the game launches in full.（source:games）
5）93 per cent of Indian Android users access social media
by Zen Terrelonge
Google+ secures second place ahead of Twitter.
Emerging market India still has a way to go in terms of mass smartphone adoption, but new Nielsen data shows that an overwhelming 93 per cent of Android device users are avid social networkers.
Facebook bagged the top spot with 88 per cent of users, surprising nobody, but interestingly Google+ beats Twitter to become second most used network, with 17 per cent and 13 per cent respectively.
Most social networking stats usually show Facebook and Twitter as the top two platforms, so the much-criticised Google+ may have room to grow after all.
Social media is the second most used platform behind search, with 86 per cent of users choosing apps, compared to two-thirds checking their status’ and so on via mobile web.（source:mobile-ent）