报道指出Accel Partners和Atomico Ventures这两家主导该轮融资的投资机构现在分别享有Rovio公司10%的股份，但这20%的股份很可能是从Roivo首席执行官Kaj Hed那里所购得，Kaj Hed目前通过自己的Trema International Holdings公司享有近70%的Rovio股份——这意味着Kaj Hed先前掌握了公司近90%的股份。
2）迪士尼最近向迪士尼商店及其网上商店推出了《Where’s My Water？》官方授权的周边产品，其中包括以Swampy、Cranky和Allie这三个鳄鱼角色为主的毛绒玩具以及电子配件，并将于6月份在大众零售市场上架。
据迪士尼所称，首批Where’s My Water？周边产品还包括服装、饰品、电子产品、文具、非手机游戏、家居饰品，并将在秋季推出万圣节服装道具等新产品。
动视此前曾与Bizarre Creations在英国利物浦运营一家工作室，该工作室规模曾一度多达200名成员，但在2011年关闭了工作室。此外动视在利明顿也有一家工作室，即《DJ Hero》开发商FreeStyleGames。
1）What happened to the $42 million ‘invested’ in Rovio?
by Keith Andrew
Billed at the time as an investment that would “give Rovio wings”, a little detective work has revealed the Finnish firm’s first $42 million funding round doesn’t seem to have been used to boost its production.
Arctic Startup reports a close look at Rovio’s 2011 financials reveals the funding round, originally detailed back in March 2011, doesn’t appear in its figures.
This means the vast majority of the money likely wasn’t used to build the company, but to pay existing shareholders.
The site reveals the two firms behind the $42 million injection – Accel Partners, and Atomico Ventures – now each boast a 10 percent share in the Angry Birds studio.
It’s claimed the majority of this 20 percent share was likely purchased from chairman Kaj Hed, who via his Trema International Holdings company, now has a near 70 percent share in the company.
This means he would have previously controlled almost 90 percent of the shares.
“It seems that the reason behind publishing the company’s annual results proactively a couple of weeks earlier may be to hide the investment that never took place,” details Arctic StartUp.
“The money is clearly somewhere else and not in Rovio’s books.”
The discrepancy is interesting, however, if only because of Rovio’s decision to make the supposed investment public at the time.
Both Rovio CEO and co-founder Mikael Hed and Niklas Zennstroem of Atomico Ventures – who joined the company’s board as a result of the investment – went as far as to detail the impact the money would have on the studio’s future efforts.
Rovio is yet to comment on Arctic Startup’s claims, but the site states the firm’s financials plainly do not add up as things stand, with only €700,000 in new equity for the firm declared in 2011 – a mere fraction of the investment so publicly declared little over a year ago.
Of course, given that it generated tens of millions of dollars of profit in 2011, Rovio is likely to argue that it doesn’t actually need more cash in order to grow.（source: pocketgamer）
2）Where’s my merchandise? Disney taps Swampy for character goods
Kathleen De Vere
Disney Mobile is bringing the characters of Where’s My Water? from the smartphone screen to store shelves. Starting today, shoppers at official Disney Stores and DisneyStore.com will be able to buy officially licensed products featuring Swampy, Cranky and Allie the alligators.
The merchandise, which will include plush toys and electronic accessories, will be available for purchase at mass-market retailers in June. Disney Mobile general manager Bart Decrem first revealed the company was working on a line of Where’s My Water? character goods in December.
Despite the merchandising prowess of its parent company, Disney Mobile is far from the first mobile developer to branch out into merchandising — in the past six months Halfbrick, EA Popcap, Outfit7 and Zeptolab have all announced lines of merchandise based on characters first popularized in their mobile apps.
The companies are following in the footsteps of Finland’s Rovio, the first developer to prove it was feasible to turn a hit mobile game into a multi-platform entertainment empire. Earlier this month Rovio revealed its consumer products business — which includes more than 200 licensing partners responsible for everything from stuffed toys to gummy candies — was responsible for 30 percent of its total 2011 revenue of $106.3 million.
According to Disney’s press release, the first phase of Where’s My Water? merchandise will include: plush and novelty toys, consumer electronics accessories, apparel and accessories.
Electronics, stationary, non-mobile games, home accessories and a range of Halloween costumes will be available in the fall.（source:insidemobileapps）
3）Fruit Ninja celebrates two years with pudgy ninjas, pigs and power-ups
by Joe Osborne
We’d say it’s hard to believe that Fruit Ninja is two years old, but the mobile game is basically at an Angry Birds level in terms of ubiquity. Developer Halfbrick looks to celebrate the strawberry slicer’s anniversary with a fresh update, and an interesting one at that. It looks like the studio has learned a thing or two from Jetpack Joyride’s success since free-to-play, if you catch our drift.
If you don’t, what we mean is currency, or as it will be known in Fruit Ninja: Starfruits. In the new-and-improved Fruit Ninja that’s expected to launch this week, players will get to purchase new power-ups from Gutsu and Truffles, his trusty little piggy. Only Starfuits will be able to buy boosts like the ability to swat away bombs, add additional time and blow up berries, according to TouchArcade.
The shiny new Fruit Ninja is slated to be available on May 24 in a free update, and it’s exactly updates like these that has kept Fruit Ninja in the limelight for so long. If Halfbrick wants to keep it there, it will surely have to churn out new content and features, so don’t expect things to slow down any time soon. Gallagher would be so proud.（source:games）
4）Activision preparing to open new mobile studio in UK
by Eric Caoili
Activision intends to open a new mobile game development studio in the UK, a move local trade groups (TIGA, UKIE) have hailed as a “massive vote of confidence” for the country’s game industry.
The publisher has appointed Team17 (Worms) co-founder and 20-year game industry veteran Martyn Brown to find, interview, and hire talent for the planned UK studio, according to a report from local trade site Develop.
Activision previously operated a studio in Liverpool with Bizarre Creations (Geometry Wars, Blur), which employed some 200 workers, but it closed the developer in January 2011. It also owns a studio in Leamington, DJ Hero maker FreeStyleGames.
The company could take advantage of tax breaks announced for the local video game industry two months ago — Activision previously lobbied heavily for the UK government to introduce tax relief for game studios.（source:gamasutra）
5）Infographic: The power and growth of mobile marketing in the US
by Zen Terrelonge
The average campaign budget is up to $100,000.
Professional social startup HighTable is behind the infographic, which looks at the way smartphones have risen to popularity among Americans, as well as who and how they’re using them, while the mobile marketing space booms.
Males use the mobile web more than females, while 25.6 per cent of 25-34 year-olds lead for age, falling to just 6.9 per cent for 13-17 year-olds.
Meanwhile, the average mobile campaign budget is between $75,000-100,000, while the ad market generated $1.24 billion in 2011 and is set to pass $5 billion in 2015.（source:mobile-ent）
6）38 per cent of 0-8 year-olds have used tablets/smartphones
by Zen Terrelonge
Crayola and a colouring pad, Henry? No thanks, I wanna play Draw Something.
The days of children playing in the streets are fading away, as youngsters opt for digital alternatives across consoles, PCs, laptops – and now tablets, according to an infographic from Schools.com.
Almost a quarter of parents have given their child a smartphone, iPad or iPod to keep them busy during errand runs.
Gameplay is the most common child tablet use with 77 per cent and 57 per complete educational tasks, while communicating to friends and family is the least common activity on just 15 per cent.
Interestingly, 77 per cent of parents believe tablets are beneficial to kids, and the same figure reckon they help with creativity.（source:mobile-ent）