日前，诺基亚2010年世界大会在伦敦开幕，这个昔日的手机霸主一扫日薄西山的落魄，借此盛典向同行们高调宣示：王者归来。

Nokia N8

诺基亚市场执行副主裁尼克拉斯.萨万德表示，“我们并不遗憾自己不是苹果、谷歌或者其他大牌，我们就是我们自己，独一无二的诺基亚……诺基亚曾经历坎坷和曲折，也正面临转型的挑战，还有许多问题需要克服，但我们已经积累了扎实的基本功。”

提到诺基亚最新龙头产品N8手机时，萨万德引用了乔布斯的招牌语言“one more thing”，对苹果元老斯科特.福斯托尔盗用诺基亚“沟通你我”（connecting people）口号一事调侃了一番，“还有一件重要的事（one more thing），无论你怎么拿这些手机，它们的卓越性能天天不变。”他表示，在上个季度中，消费者购买的诺基亚手机比苹果和Android产品出售的总和还要多。平均来算，每天至少有26万部诺基亚智能手机出售，现在还没有其他智能手机可以创造如此战绩。

诺基亚N8目前已经被100多家运营商相中，是首部运行优化版本的Symbian 3操作系统的诺基亚智能手机，这一系统未来还将覆盖其他诺基亚智能手机，预计销量将达5000万部。

但提到手机服务，萨万德甚至断言，“从大众人气来看，诺基亚无论是质量还是水准，都堪称手机导航功能的先驱，但Ovi地图远不如谷歌地图那么受捧，原因何在？因为Ovi地图只专注于手机服务。”他还表示Ovi地图可以提供步行导航服务，而谷歌地图却不行。谈到手机地理定位功能，萨万德认为到2013年，将有8亿用户选择使用带GPS功能的手机，“不久以后，互联网上都会提供相应的地理坐标，这也是我们将要争取的市场空间。”

实际上，谷歌早在上周就已为Android的谷歌地图增加了步行导航这一功能，况且目前还没有哪一家手机制造商可以赶超Foursquare这类专业地理定位平台所提供的服务。

但萨万德并不介意过去，表示只把握现在，“我也很清楚，诺基亚智能手机目前还没有十分过硬的竞争力，但是这种局面很快就会改变，我们会在智能手机市场打个漂亮的翻身战……对我们来说，今天就是现在和这里，就是一句话——诺基亚王者归来。”

本周一宣布辞职的前执行副总裁安西.范乔基（Ansi Vanjoki）则在私下与人交谈时表示，“实际上是诺基亚发明了智能手机。”

据了解，诺基亚这场“翻身战”主要有四件武器，N8娱乐智能手机，针对中端市场的C6，面向社交网站用户的C7，以及主要应用于商务沟通、运行Symbian 3的E7。

‘Nokia Is Back’ And Ballsy; ‘We’re Not Sorry We’re Not Apple’

 Nokia’s beaten-down top dogs opened their annual Nokia (NYSE: NOK) World show in London Tuesday morning with a blunt and rousing pep talk and a direct riposte to their competitors.

“We’re not going to apologise for the fact that we’re not Apple (NSDQ: AAPL) or Google or anybody else—we’re Nokia and we’re unique,” markets EVP Niklas Savander said.

“Nokia’s going through a tough, challenging transition and we have a LOT more work to do. But we have laid the foundation for success.”

Bullish, Savander mocked Apple’s Scott Forstall for borrowing Nokia’s corporate slogan to talk about iPhone recently:  “Connecting People is more than just a feel-good tagline—it’s our mission.” In return, standing on stage in front of Nokia’s developer community, Savander borrowed back a Steve Jobs catchphrase and took aim at iPhone 4…

“One more thing,” he said, before talking about Nokia’s flagship new N8 handset: “They perform—day in, day out—no matter how you hold them.

“In the past quarter, people bought far more Nokia phones than Apple and Android combined. On average, people buy 260,000 new Nokia smartphones every day—that’s more smartphones sales than any other company by far—period.” The N8, which has been taken on by over 100 carriers globally, is the first Nokia handset to be released with the re-engineered Symbian 3 OS on which Nokia’s smartphone future will depend, and Nokia expects to ship at least 50 million.

But, in services, too, Savander also dared to declare: “Contrary to popular perception, Nokia—not Google (NSDQ: GOOG)—is the leader in mobile navigation, functionality quality and reach. Ovi Maps is far, far less hungry than the Google service. Why? Because it’s optimised for mobile use.” He also said Ovi Maps offers walking navigation that Google Maps does not.

On location sharing, Savander said over 800 million people will use GPS-enabled phones by 2013. “Soon, everything on the internet will have a location coordinate—it is a space that we intend to OWN.”

In fact, Google launched walking navigations for Android’s Google Maps last week, and no phone manufacturer is necessarily winning the location-sharing game ahead of dedicated services like Foursquare themselves.

“I recognize that we haven’t been as competitive as we want to be in smartphones. Well, that’s about to change. Today, we shift in to high gear in Nokia’s fightback in smartphone leadership.”

Nevermind the past, Savander said: “Today is about the here and now, about three words. NOKIA IS BACK.”

EVP Ansi Vanjoki, who received warm applause after his resignation was announced on Monday, told delegates in another confident address: “The reality is that Nokia invented the smartphone.”

Nokia’s “fightback” amounts to four new handsets—the N8 entertainment smartphone, mid-market C6 and C7 phones targeted at social network users, and an E7 corporate communicator—packing Symbian 3.（source：moconews）

声明：本文中文为游戏邦翻译，英文原文采用moconews，转载请保留版权信息，谢谢！