日前，迪士尼互动媒体集团（沃尔特.迪士尼公司的在线娱乐产品创造部门）与印度电信运营商进行谈判，意在通过3G平台，扩大包括手机游戏在内的增值服务合作范围。

Disney Interactive Media Group

迪士尼（印度）私人有限公司的互动媒体集团执行总监尼廷.乔拉表示，“我们几乎与所有的龙头运营商都讨论过增值服务内容……但目前还不能公布讨论细节。”

据悉，该公司与电信运营商的主要合作内容将包括，视频短片（长度在8分钟以内）、视频长片、电影和手机游戏等。乔拉表示，“我们有许多现成的迪士尼卡通作品，以及电视剧《Lost》这类ABC节目内容……因此视频内容是一个很好的选择，同时我们也很关注手机游戏。”

该公司曾发行了150款以上的手机游戏，其中，《阿拉丁》（Aladdin）、《森林王子》（Jungle Book）、《迪士尼板球》（Disney Criket）等6款游戏完全是迪士尼利用Java BREW平台自主创造。但乔拉拒绝进一步透露该公司锁定的手机用户对象、计划投资额等商业信息。

据了解，印度在9月1日分配了相关电信运营商的3G频段，运营商均表示将在未来三到四个月内利用该频段为用户提供3G服务。目前，增值服务在电信运营商的无线业务营收中约占10%至14%的比重，高于仅占4%至5%的短信服务。有关运营商乐观预计，3G服务推出后，电信增值服务营收的比重在今后四五年内还将持续增加到20%至30%。

但截止目前，仅有国营的Bharat Sanchar Nigam公司和Mahanagar Telephone Nigam公司开始面向印度用户提供3G服务。

Disney dials Indian telecos for 3G content, mobile games

Disney Interactive Media Group, the online entertainment content creation division of Dow Jones-listed The Walt Disney Co, is in talks with telecom operators in India to scale up its mobile content business, including gaming, using the 3G platform.

“We are in discussion with almost all leading operators for giving value-added content…I can’t disclose the details yet,” Nitin Chawla, executive director, Disney Interactive Media Group, the Walt Disney Co (India) Pvt Ltd, told NewsWire18 today.

The company is in talks to offer value-added content such as short form video content, which is less than eight minutes, long form video content, movies and mobile games.

“We have hundreds of clips of Disney animation and ABC content such as the television series ‘Lost’ available with us…so video is a big opportunity, and we are also looking at (mobile) gaming,”Chawla said.

The company offers more than 150 mobile games, including six locally produced ones on the Java BREW platform. These include Aladdin, Jungle Book, and Disney Cricket to name a few.

Chawla declined to share any financial details like the number of mobile customers it has and is targeting, or the planned investment.

Indian telecom operators that won 3G spectrum were allotted the spectrum on Sep 1. Operators have said they will be ready to launch 3G services within three to four months of getting the spectrum.

Currently, value-added services contribute around 10-14% of a telecom operator’s wireless revenue, of which short messaging services make up 4-5%.

Companies expect their VAS revenue to increase to as much as 20-30% in the next four to five years, enabled largely by the launch of 3G services.

Currently, only state-owned companies Bharat Sanchar Nigam Ltd and Mahanagar Telephone Nigam Ltd offer 3G services in the country.（source：telecomyatra）

声明：本文中文为游戏邦翻译，英文原文采用telecomyatra，转载请保留版权信息，谢谢！