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每日观察:关注英国游戏行业以免费模式打击盗版(5.3)

发布时间:2012-05-03 11:30:18 Tags:,,,

1)据gamasutra报道,继英国最高法院宣布封杀BT文件共享网站The Pirate Bay之后,英国游戏行业组织也响应这一举措,掀起反盗版运动。

Freemium(from blur-marketing)

Freemium(from blur-marketing)

但有人认为屏蔽此类网站并不能从源头上扼制盗版现象,用户仍可绕过拦截工具继续访问该网站。因此许多电子游戏公司开始转向以新的商业模式保护版权,并认为“免费增值”以及“服务型游戏”等模式才是减少盗版动机,加强与用户协作而非对抗的有效手段。

2)据AllThingsD报道,社交游戏开发商CrowdStar日前宣布在最近一轮融资中筹得1150万美元,计划得用这笔钱开发锁定女性用户的游戏。

CrowdStar虽然不打算针对PC端的Facebook平台开发社交游戏,但将制作绑定Facebook社交图谱的手机游戏;该公司至今已融资3500万美元。

3)据gamasutra报道,由英国开发商We R Interactive开发的首款游戏《I AM PLAYER》目前以超过100万的MAU成为Facebook最热门的Unity游戏。

该游戏在四月份每周都增加10万玩家,现已跻身Facebook应用MAU榜单前350名。We R Interactive于去年10月发布了一款足球游戏,计划在未来数月推出一个手机版本。

4)Unity Technologies日前任命Erik Juhl为公司开发总监,Elliott Solomon为北美电子游戏副总裁。

前者将在Unity哥本哈根工作室任职,拥有EA和Midway Games工作背景,不久前是华纳兄弟互动娱乐旗下的Turbine工作室工程主管。Solomon之前曾任Disney Online Studios、Real Networks等公司高管,他将在Unity旧金山总部负责监管北美项目开发团队、经销商、维护工程师等团队的工作。

5)在本周的Facebook游戏DAU榜单上,EA PopCap的《宝石迷阵闪电战》以新增30万MAU居于首位,增幅达10%。

Top gainers this week-DAU(from AppData)

Top gainers this week-DAU(from AppData)

King.com的《Candy Crush Saga》也新增30万MAU,增幅为27%,但总体DAU仍不足《宝石迷阵闪电战》的一半;迪士尼Playdom旗下的《Marvel: Avengers Alliance》新增20万DAU,增幅为20%。

其他增幅超过50%的游戏分别是Cookapps作品《Buggle》(新增16万DAU,增幅达76%);Picaboum的法语游戏《Les Monsteurs》(新增4.3万DAU,增幅为614%);6q.net的土耳其语游戏《Çanak Okey》(新增3.4万DAU,增幅为567% );MindJolt旗下的《Hidden Adventures》(新增2万DAU,增幅达100%);Con Artist Games游戏《The Last Stand: Dead Zone》自3月份问世以来首次实现DAU增长,新增2万DAU,增幅为67%。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)With Pirate Bay blocked, UK groups turn to freemium to stop more game theft

by Eric Caoili

Following the UK High Court’s decision to block The Pirate Bay in the country, major local game industry groups have said more needs to be done to combat game piracy, and have championed the free-to-play model as an effective measure.

The High Court ordered local internet service providers to block the filesharing site on Monday, which would prevent online users in the UK from accessing The Pirate Bay. Many, however, worry this will do little to stop people from pirating games and other media on similar websites, or from finding a way around the barricades put up by ISPs.

Indeed, a representative from The Pirate Bay called on visitors to circumvent the block and posted instructions for doing so today. He also told supporters to “stand united against the censorship from [The Pirate Bay's] opponents,” and advised them to write letters to their ISPs and members of Parliament to protest the ruling.

While ISPs blocking The Pirate Bay likely won’t halt illegal downloads, many game companies are shifting toward business models that better protect their properties.

“The video games development and digital publishing sector is leading the way in addressing the piracy issue,” Dr. Richard Wilson, CEO of The Independent Games Developers Association (TIGA), tells Gamasutra.

“Rather than taking legal action against consumers, game developers and digital publishers are typically adopting new business models such as ‘freemium’ and ‘games as a service’ to reduce the incentive for piracy and to work with consumers rather than against them.

“Ultimately, this is the best approach to doing business in the internet age.”

UK Interactive Entertainment’s CEO Jo Twist adds, “As an industry we quite rightly pride ourselves on the different innovative business models we have. These give people easy access to what they want to play and how — from premium boxed products and cloud-based games to free to play apps, casual, and social games.”

She also notes that beyond shutting down file sharing sites and pursuing new business models, more needs to be done to fight piracy: “Protecting intellectual property rights needs lots of different approaches: education about copyright, enforcement against criminal activity, and great, accessible, legal offerings at the right price are all crucial.” (source:gamasutra

2)CrowdStar secures $11.5M in funding following major shift to mobile

by Tom Curtis

Just one week ago, social game developer CrowdStar revealed that it has ceased development on Facebook to focus its efforts on mobile platforms. The company recently gained quite a bit of capital to fuel that transition, as it has just secured $11.5 million in funding.

AllThingsD reports that CrowdStar plans to use this money to develop new mobile titles targeting female audiences. The company has already seen success on mobile with games like Social Girl and Top Girl, and these new games will help the company bolster its lineup of fashion and shopping-focused titles.

While the company is no longer developing games for Facebook on the web, CrowdStar plans to integrate Facebook’s social graph into all of its upcoming mobile releases. With this most recent funding round, CrowdStar has secured roughly $35 million in capital. (source:gamasutra

3)Social soccer game I AM PLAYR now most popular Unity game on Facebook

by Mike Rose

I AM PLAYR, the first game from London, UK-based We R Interactive, is now the most popular Unity game on Facebook, having surpassed 1 million monthly active users.

The game saw a huge surge of players in April, with more than 100,000 players added to that total each week over the last four weeks. This now puts I AM PLAYR in the top 350 applications on Facebook based on monthly active users.

We R Interactive launched its soccer game in October of last year after raising $5 million in a round of private investment funding, and plans to release a mobile version in the next few months.(source:gamasutra

4)Turbine veteran now overseeing Unity Technologies development

by Eric Caoili

Unity 3D maker Unity Technologies has appointed two new executives: Erik Juhl as director of development, and Elliott Solomon as vice president of North America videogaming.

Juhl, who will work out of Unity’s Copenhagen office, has spent nearly a decade in the game industry at companies like Electronic Arts and Midway Games. Most recently he was executive director of engineering at WBIE’s Turbine studio (The Lord of the Rings Online).

Solomon has previously held executive roles at Disney Online Studios, Real Networks, and other companies. At Unity’s San Francisco headquarters, he will oversee the North American business’ development team, resellers, field engineers, and tech evangelists.(source:gamasutra

5)Bejeweled Blitz tops this week’s list of fastest-growing Facebook games by DAU

Mike Thompson

EA Popcap’s Bejeweled Blitz took the lead this week among the fastest-growing Facebook games by daily active user with a 10 percent gain of 300,000 DAU.

King.com’s Candy Crush Saga was close behind, also up by 300,000 DAU for a gain of 27 percent. Candy Crush Saga still has less than half the total DAU of Bejeweled Blitz. Disney Playdom’s Marvel: Avengers Alliance gained the No. 3 spot with 200,000 DAU for a 20 percent  increase, no doubt helped by this week’s impending launch of The Avengers movie.

Five other games on the list had gains over 50 percent. Cookapps’s bubble shooter Buggle brought in 160,000 DAU for a 76 percent gain. Picaboum’s French language trivia game Les Monsteurs surged by 43,000 DAU for a 614 percent bump. 6q.net’s Turkish language rummy-style card game Çanak Okey jumped by 34,000 DAU for a 567 percent gain. MindJolt’s Hidden Adventures was up by 20,000 DAU for a 100 percent gain. Finally, Con Artist Games’s The Last Stand: Dead Zone showed its first gain since late March, bringing in 20,000 DAU for a 67 percent increase.(source:insidesocialgames


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