游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

gamasutra消息:EA看好android在未来手机游戏领域表现

发布时间:2010-09-15 09:30:37 Tags:,,

美国艺电公司(Electronic Arts)的首席财务官埃里克·布朗(Eric Brown)表示公司正在定位其手机业务,未来的几年,在Android操作系统方面的业务将会有所增加。

ea-mobile-android

ea-mobile-android

在德意志银行2010年科技大会上,布朗引用了一份来自IDC的报告,在2014年,相比苹果设备的11%,Android将会有25%的市场占有率。布朗指出:“所以未来我看好Android,我们正在利用这个趋势定位我们的手机业务。”

同时布朗表示对EA目前的智能手机游戏业务每年2-2.25亿美元的收入比较满意,其中主要以销售iPhone游戏为主,但是苹果在市场上的主导地位不会永远持续下去。他认为下一个能推动手机领域增长的大浪潮是Android操作系统,所以在德意志银行2010年科技大会上,布朗明确表示从长期考虑,Android将逐渐占取市场份额。

Android操作系统已经有一个应用程序商店,但是布朗希望未来谷歌能够增加其它功能,另外,其他供应商,比如美国一家电信公司Verizon正在开发他们自己的Android应用程序商店。

布朗指出,从上个季度的智能手机硬件销量来看,带有Android操作系统的设备销量首次超过iPhone,证明了未来的趋势,尽管EA的游戏销售还没有反映出这个趋势。

在移动手机市场,从移动电话慢慢转化到智能手机如iPhone和Android就像以前从PS2到PS3的过渡一样。

在最赚钱的iPhone和iPad应用程序榜单中,EA游戏最近频繁出现,例如《老虎伍兹》、《极品飞车》、《FIFA》、《疯狂橄榄球》、《俄罗斯方块》、《大富翁》等,显示出强劲的业绩。

最近游戏开发商id和ngmoco都在招聘Android程序开发人员,看来不是只有EA看好这个新兴的操作系统,Epic在把虚幻3引擎技术带入苹果后,获得了超过100万的下载量,也正在考虑把它带入Android操作系统。

Electronic Arts CFO Eric Brown said that the major game publisher and developer is “positioning its mobile business” to reflect a predicted rise in Google’s Android OS for gaming over the next few years.

Speaking at a Deutsche Bank 2010 Technology Conference presentation covered elsewhere by Gamasutra, Brown cited a report from analyst IDC, which he reported as saying that in 2014 Android may have a 25% market share, compared to 11% for Apple devices.

The new CFO for the Madden and Need For Speed publisher particularly noted: “So I think there’s a lot to happen in the future in Android, and we’re trying to position our mobile business to take advantage of that trend.”

While Brown said that Electronic Arts is happy with its current smartphone game business of $200 to $225 million yearly, which is dominated by sales on the iPhone, he feels that Apple’s dominant position in the market will not last forever.

“I think the next big positive wave to push better growth in mobile will be the deployment of an App Store equivalent for the Android operating system,” Brown said at a Q&A as part of the Deutsche Bank 2010 Technology Conference. “We think long term … the Android market is going to take its share.”

(The Android OS has a basic Android Market, but Brown may be hoping that Google will increase its features in the future. In addition, a number of other providers such as Verizon are developing their own more complex App Stores which developers can also sell through.)

Brown pointed to smartphone hardware sales from the last quarter, which saw sales of Android OS devices outpacing iPhones for the first time, as evidence of this coming change — although EA’s game sales do not yet reflect this.

The growth of both the iPhone and the Android is part of what Brown sees as a major shift in the mobile phone market away from earlier mobile phones and towards smartphones. “It’s like going through a PS2 to PS3 transition,” he said.

EA titles frequently appear in the list of top-grossing Apps for the iPhone and iPad, with titles from the Tiger Woods, Need for Speed, FIFA, Madden, Tetris and Monopoly franchises, among others, showing strong results.

Recently both id Mobile and ngmoco have posted job opportunities for Android programmers, suggesting EA isn’t the only company to see the OS as an emerging market. Epic is also reportedly looking to bring its Unreal Engine 3 to the Android operating system after a successful demonstration on the iPhone attracted one million downloads. (source:gamasutra/duowan)


上一篇:

下一篇: