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分享推广iPhone儿童应用的20种方式

iPhone应用的推广没有什么奇妙法则——有时你会幸运地得到App Store的推荐,然后销量急剧上升。但有许多应用没有获得苹果的推荐就蹿升到前10之列。下面是20种提高iPhone、iTouch和iPad应用销量的方式,可以供你参考:

1. 通过翻译iPhone应用进行本土化将有助于提高作品的销量。我们在此有切身体会。注意你无需将应用的内容本土化,单翻译应用在iTunes商店的描述即可。若你采取这一策略,我建议你提交日文版本的描述,这是个迅速发展的市场。

2. 制作YouTube视频,长度无需持续很久(游戏邦注:其实越短越好)。这不仅能够向潜在用户推广应用,而且能够有效向各类博客主展示你的作品。

3. 合理选择应用名称和关键词。你的应用名称也许非常独特,但描述性的标题将是更好的选择。例如,若你拥有一款填色画应用,在名称中融入“填色”一词将是明智选择。

4. 凭借应用图标在众多作品中脱颖而出。当父母查看在线评论或浏览iTunes应用时,确保应用图标能够吸引他们的眼球。你可以通过明亮的色彩或图形制作引人注目的图标。人类倾向将注意力放在脸部,所以在适当情况下不妨在图标中融入脸部元素。下列图标中,哪个最吸引你的眼球,哪个用户最可能进行点击?

appsface from ikidapps.com

appsface from ikidapps.com

5. 制作名片大小的应用广告传单,在本地社区中进行分发。

6. 将你的应用提交至评论网站。这点显而易见,但在将内容提交至评论网站时,确保自己遵循相应的提交规则。这能够提高应用出现在博客最佳应用榜单中的机会。选择包含适当目标用户的网站。iPhoneAndKids.com是个主要着眼于iPhone儿童应用的优秀网站。

7. 通过Google AdWords做广告。选择适当的关键字。据谷歌关键字工具显示,目前只有6000多位用户搜索“iphone儿童应用”(“iphone kids apps”),但有200多万用户搜索“儿童数学游戏”(“math games for kids”)。你可以通过Google Keyword Tool和Google Insights for Search获悉特定关键字的月搜索用户。

8. 在其他iPhone应用中做广告。热门应用内部广告网络包括Admob、 inMobi和adWhirl。

9. 将推广和广告活动集中在几周内,而不是将其分散进行。集中开展广告活动能够帮你制作更多话题,入驻热门应用排行榜。

10. 合理定价应用。很多父母会觉得花费99美分购买应用非常值得,但在投入1.99美元前却会思考再三。

11. 在应用中植入Twitter或Facebook之类的社交网络API。例如,若你的应用是个填色画图本,确保父母能够轻松同朋友或亲属分享孩子的杰作,这能够有效推广你的应用。

12. 合理选择截图图像。它们要能够吸引孩子和父母的眼球。

13. 在标题、关键字及推广资料中突出应用的教育性质。有些父母只会购买包含教育价值的应用。

14. 制造“噱头”。你的应用有何特别之处?你应该在着手设计游戏前考虑这点内容。融合当前热门话题,例如教授孩子如何变得更环保无疑能够引起博客者的注意。

15. 参加论坛。选择符合目标用户标准的论坛。通过将自己塑造成值得信赖的指导者,你的建议将受到重视。

16. 给应用创建填色图画或活动本。应用是否存在主角?你可以通过角色图纸制作pdf文件,在自己的网站进行发布。你可以将应用的广告放到同个pdf文件中。父母会很高兴获得若干免费填色图画/活动材料,而你则可以给应用做广告。

17. 邮件签名。确保邮件的签名档包含应用描述和链接。

18. 选择适当的提交类型。游戏目前是数量最多的应用类型,因此要在这一类别中获得较高排名并不容易。教育应用也许是更明智的选择。

19. 在自己的车贴上包含应用名称的宣传画。这样大家在等红灯的时候就可能会看到了,这是你免费做广告的绝佳机会。

20. 发起Twitter活动。你可以随机向发布有关应用博文的用户赠送免费促销代码。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

20 Best Ways to Promote iPhone, iPod Touch, iPad Kids Apps

It is said that there is no magic formula for iPhone app promotion- sometimes you get lucky and get featured on the App Store and the iPhone app sales will pick up. However, many iPhone apps make the top 10 list without ever being featured by Apple. Below are some steps that you can take to improve your iPhone, iTouch, iPad app sales:

1. Localization via translation of your iPhone app will help tremendously for your iPhone app sales. We have experienced this first hand. Note that you may not need to localize the contents of your app, it may be sufficient to translate just the description of your app in the iTunes store. If you are going in this direction, I’d recommend submitting your description in Japanese, a hugely growing market-, Spanish, and French first.

2. Make a YouTube video, it does not need to be long – actually shorter the better. Not only this will promote your app to potential buyers, but it will also help when pitching your app to the various bloggers.

3. Choose an app name and keywords wisely. You may come up with a unique name for your app, but a descriptive title may serve you better. For example, if you have a coloring book app, using the word ‚’coloring’ in the app name could not hurt.

4. Stand out from the crowd with your app icon. When parents are looking through some online reviews or looking through apps on iTunes, make sure that your app icon catches their eyes. You can make a catchy icon by using bright colors, shapes etc. Humans are genetically programmed to pay attention to human faces, so if it makes sense, using a human face in your icon may be smart thing to do. Among the below icons, which ones catch your eye and which ones you are most likely to click on?

5. Print out business card size fliers for your app and distribute in your local community (thanks to Laurent Denoue for this tip)

6. Submit your app to review sites. This is a no brainier, but when submitting to the review sites make sure that you follow the submission rules. This may increase your chances of being featured in the best app category for that blog.Choose sites that have the right audience for your app. iPhoneAndKids.com is a great site focusing on iPhone kids apps.

7. Advertise with Google AdWords. Choose your keywords wisely. According to the Google keyword tool, currently only 6,000+ people who search for “iphone kids apps”, where there are about 2+ Million people who search for “math games for kids”. You can find out about monthly searcher for keywords using Google Keyword Tool and Google Insights for Search.

8. Advertise in other iPhone apps. Popular in-app ad networks include Admob, inMobi, adWhirl

9. Concentrate your promotion and advertising efforts into a few weeks instead of spreading it. Focused advertising will help you to create a stronger buzz and help to achieve a top app store ranking.

10. Price your app wisely. Many parents will pay 0.99 for any app that may seem worthy but may think 10 times harder before paying $1.99.

11. Integrate social networking APIs such as Twitter and Facebook to your app. For example if your application is a coloring book, make sure that parents can share the masterpieces of their kid easily with their friends and relatives, thus promoting your app.

12. Select your screenshot images wisely. They should particularly appeal to kids, as well as the parents.

13. Emphasize the educational aspects of your app in your title, keywords, promotion. Some parents may only pay for an app if it contains some educational value.

14. Develop a “pitch”. Bloggers may not be interested in talking about yet another spelling app or a story book app. What is so special about your app? You may want to think about this even before you start developing a game. Giving a twist with a trendy topic, such as teaching kids how to be more green, will sure to get some attention from bloggers.

15. Participate in the forums. Identify forums that meet your target audience criteria and participate. By being a trusted adviser, your suggestions will be valued.

16. Create a coloring or activity book for your app. Are there some main characters in your app? You can make a pdf file with the character drawings and publish this on your website. You can put advertisement of your app in the same pdf file. Parents will be delighted to get some free coloring/activity material and you will be advertising your app. If you make such a pdf file, let us know by emailing to iphoneandkids@gmail.com and we can make it available from this website.

17. Email signature. Make sure that all your emails contain a description and link to your apps in the signature lines.

18. Select your submission category wisely. Games category by far has the most apps, therefore it would be very difficult to obtain a high ranking in that category. Educational apps category may be a better bet.

19. Put a sticker on your car with your app name. Everybody is bored when waiting for the red lights, which is a free advertising opportunity for you.

20. Create a Twitter campaign. You can give away free promotion codes randomly to people who twitter about your app.(Source:ikidapps


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