booyah游戏公司出品的我的小镇（My Town，点击下载）越来越获得玩家的肯定，目前已经有超过150万的本地下载用户，每周新增用户数更是达到了13万之多，并且看起来这种速度并没有弱化的迹象。而在上月SXSW（South by Southwest，了解SXSW相关进展 ）会议举行期间，其下载量不过区区60万。

我的小镇 MY TOWN

My Town3.0是在My Town2.0（了解2.0版本的详细情况）仅仅推出2个月的时间就上市了，它和以前的版本相比，booyah游戏公司将它从单机化向社交网络版本推进，现在你也可以在你的游戏里和你的朋友一起分享了，你可以去访问他们的小镇，查看他们的性能和他们的级别，通过facebook的在线系统进行对话，甚至你可以在上面和你的朋友们进行经营比较。（了解facebook版My Town）

我的小镇

另外一个很重要的社交化元素是你可以向你的好友馈赠礼物。而虚拟物品、虚拟货币和虚拟交易也构成了My Town3.0社交化的重要概念。

原文作者：MG Siegler

While Foursquare and Gowalla garner much of the buzz  around location right now, Booyah’s MyTown continues to garner many of the actual users. In fact, the service has crossed 1.5 million users.

And it’s gaining them at an incredible rate of 130,000 new users a week. Compare this to Foursquare, which during SXSW crossed 600,000 total users. And MyTown is showing no signs of slowing down, with another new version of the app now available.

MyTown 3.0 comes just two months after the launch of MyTown 2.0.  The easiest way to think about the game is as a sort of real world Monopoly for the iPhone. You travel around your city and check-in places, gain points, and then decide which properties to virtually buy. While no one could argue that MyTown hasn’t been a fun and addicting game, previously, it was largely a solitary game.

With this latest version, Booyah pumps up the social aspect.

Now, like the aforementioned Foursquare and Gowalla, you can see a stream of your friends’ check-ins. But it’s more than that. Staying true to their game-centric roots, you can also travel to

friends’ towns and view their properties and upgrades. There is also a new way to easily message friends, through a new contact list which can be built with Facebook Connect (or email contact import). And yes, there are now leaderboards to show how you’re doing in the game versus your friends.

Another important social element is the ability to send virtual gifts to friends. Virtual items are a big part of MyTown, and the service offers a unique blend of items you can buy with virtual (fake) currency, as well as real currency via in-app purchases.

It was only this past January that MyTown announced they had hit 500,000 users. Now just two months later, they’ve tripled in size. Being featured in the App Store undoubtedly has helped this growth (and now many of the other location players are being featured as well). But perhaps more impressively, users on MyTown are averaging around 70 minutes of playtime a day, we’re told.

Equally impressive: MyTown is opened 850,000 times a day. Maybe it’s time to start wondering if MyTown is quietly becoming the Farmville of location-based gaming?

Find MyTown in the App Store here. It is a free download.

我的小镇 my town

我的小镇基本介绍：

MyTown is a location-based app built around local shops, restaurants, and hangouts. Users check-in at real-world locations to level up, unlock rewards, and earn cash to buy their favorite real-life places.

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