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每日观察:关注《模拟人生社交版》更新内容主题(3.15)

发布时间:2012-03-15 13:49:19 Tags:,,

1)据insidesocialgames报道,社交游戏开发商Zynga日前确认二次发行股票的消息(游戏邦注:据gamasura报道,该公司已在本周三进行4亿美元的股票二次发行),允许特定的Zynga股票持有人出售一些A级普通股,Zynga不会从这些出售股票中获利。

zynga-nasdaq-stock-market(from blog.games.com)

zynga-nasdaq-stock-market(from blog.games.com)

该公司使用三级股票系统,A级股票的投票权最低,而其他两种股票类型则享有98.2%的股东投票权。

据报道,Zynga此举意在稳定股市行情,该公司在Facebook提交S-1文件睅的市值从原来的74亿美元迅速上升至86.6亿美元,但在Zynga以上市公司身份召开首个财报电话会议的13天后,其股票价格下跌近18%。而Zynga在本月初宣布将推出Zynga.com社交游戏平台时,股价反弹近10%。3月14日开盘时该公司股票交易价为13.44美元。

据AppData数据显示,Zynga游戏DAU比上周下滑近2%,目前DAU为5560万。

2)据《福布斯》报道,针对儿童玩家在含IAP功能的游戏中无度消费的现象,Virtual Piggy推出了一项新服务,支持家长使用信用卡或PayPal帐号绑定Virtual Piggy这个网页服务,以便监督子女的在线消费行为。

kid playing ipad(from games)

kid playing ipad(from games)

家长可通过该服务设置给予子女的零花钱数额,而子女则需通过不同权限的帐号获得这笔零花钱。如果孩子消费超过一定数额,家长就会收到短信待确认消息,或者通过特定网站、服务阻止该消费行为。

但观察者指出,Virtual Piggy这种做法可能会增加用户制定预算的操作成本。

3)据games.com报道,根据Playfish最近向玩家发出的问卷调查内容,我们可以推测《模拟人生社交版》可能选择“天堂和地狱”、“现代伦敦时尚”等作为更新内容的主题。

survey(from games)

survey(from games)

从“Prom”、“Great Gatsby”、“Flower Power”等选项中可以看出,时尚主题占据了相当比例。

4)据pocketgamer报道,社交游戏开发商CrowdStar创始人Suren Markosian在最近采访中解释了公司积极进军手机游戏市场的原因。

Crowdstar game(from games)

Crowdstar game(from games)

据其所称,CrowdStar并不会专门锁定哪个平台,公司在Facebook运营5款游戏,Facebook游戏仍是CrowdStar的业务重心。但手机游戏市场并没有Zynga这样的巨头,并且没有哪家公司与苹果签订了类似Facebook与Zynga之间的合作协议,所以CrowdStar更看好手机游戏领域。

5)在本周DAU增长最快Facebook游戏榜单上,《愤怒的小鸟》再度位居榜首,在过去七天中新增90万DAU。

Top gainers this week-DAU(from AppData)

Top gainers this week-DAU(from AppData)

本榜单仅有《Zynga Slingo》和EA Popcap旗下的《Solitaire Blitz》这两款游戏实现了100%的DAU增幅,后者本周才发布就跻身榜单第5名。《Hoop De Loop Saga》、《Marvel: Avengers Alliance》、《City of the Pyramids》(游戏邦注:《PyramidVille》的阿拉伯语版本)以及意大利足球游戏《FantaBook》这四者都实现了50%以上的增长率。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Confirmed: Zynga proposes secondary offering

AJ Glasser

Zynga confirmed a planned secondary offering today with a Securities and Exchange Commission filing for certain Zynga stockholders to offer shares of Class A common stock. The developer doesn’t receive any proceeds from the sale of the shares.

The CityVille creator uses a three tiered stock system, with Class A having the lowest voting power of the three. The other two stock types hold 98.2 percent of shareholder voting power.

According to the filing, the purpose of the secondary offering is to increase the company’s public float. According to an anonymous source in Bloomberg’s initial report, the offering also allows investors to sell some stock while making larger shareholders agree to a longer lockup period that prevents them from unloading shares.

Given how dramatically Zynga’s stock price fluctuates whenever new revenue and traffic figures become public information, it makes sense that it would try to create some stability among its stockholders. The developer’s market cap shot up 12 percent to $8.66 billion from $7.4 billion immediately after Facebook’s S-1 filing. Share prices dropped nearly 18 percent just 13 days later after Zynga’s first earnings call as a publicly traded company. Zynga’s platform announcement earlier this month boosted share price by almost 10 percent. Today, trading opened at $13.44 per share — and looks to be on the rise as news of the secondary offering spreads.

Meanwhile on the traffic front as recorded by our AppData traffic tracking service, Zynga’s daily active users are dipping slightly — down almost 2 percent in the last week to 55.6 million.(source:insidesocialgames

2)Afraid your kid could rack up $1,400 on FarmVille? Try Virtual Piggy

by Joe Osborne

All of the horror stories play out like so: kid gets a hold of mommy’s iPad, said iPad has mommy’s credit card information already registered, kid spends thousands on Smurfberries, sending mommy into a downward spiral of unreconcilable debt. Virtual Piggy is a new service that allows parents to monitor their kids’ online spending as closely as they want.

The thing, game makers aren’t going to stop creating games with microtransactions that target teens, especially on mobile devices. “There’s no point in producing teen games if you can’t monetize them,” Virtual Piggy director of business development Joe Peden told Forbes. “So if you don’t want them buying World of Warcraft or some shoot ‘em up, you can control that.”

Parents can use existing credit cards or PayPal accounts to set up the browser-based service, which is 100 percent free to use. Moms and dads can set monthly allowances for their kids, who receive their own accounts with different permissions. Parents can also make their kids send text messages for approval for any purchase over a certain amount, and block kids from buying virtual goods through certain websites or services.

Basically, Virtual Piggy puts parents in control of what their kids are spending their hard-earned money on online and how much. And as Forbes points out, limiting how much your kids can spend in a given game might instill some basic budgeting skills. And who knows, maybe this will your child from being a whale in the making.(source:games

3)Survey: The Sims Social could go to heaven, hell, Europe and more

by Joe Osborne

With a new theme almost every week in The Sims Social, we can understand how developer Playfish could be sick of deciding on new themes. That explains why the studio has provided its players with yet another survey. The other part? Well, we’re sure Playfish simply enjoys democratizing the game a bit. Besides, don’t question why you’re being given a choice.

This time around, however, it’s clear that Playfish looks to take themes in The Sims Social in a more polarizing direction, with potential themes like “Heaven and Hell” and “Modern London Fashion.” Come to think of it, fashion played a huge role in the themes that the developer came up with this time around: “Prom”, “Great Gatsby,” “Flower Power” and more are testament to that.

However, what Playfish seems to want to play up more than ever is WooHoo. You know, Simlish sex? Almost every single theme presented in the survey has a way of incorporating WooHoo into the corresponding week’s quest. Save for “Gourmet”, “Back to School” and “Modern London Fashion,” every theme calls for a little bit of extra fun for the Sims. Can you blame them?

Once players complete the survey, they can score a free 500 Simoleons. Not too shabby for answering a few simple questions, if you ask us. And who knows, maybe The Sims Social will soon take a “Euro Trip.”(source:games

4)CrowdStar digs iPhone, iPad and Android because ‘there’s no Zynga’

by Joe Osborne

Aha! So, that’s why CrowdStar has released a whopping three iterations of its “Girl” games for mobile devices. (The “Girl” franchise has essentially become the Angry Birds of female-focused games.) Well, maybe that and the fact that the ladies seem to pay up rather often.

In talking with PocketGamer.biz, CrowdStar founder Suren Markosian revealed its reasons for hopping on iPhone, iPad and Android in such a way. “Females are an engaging audience. They’re not mean and demanding like boys,” Markosian admitted to PocketGamer.biz. “It’s interesting for us because I think women haven’t previously been part of the gaming mass market. They enjoy the products we release and we’re happy with the monetization.”

That said, the mobile games scene has largely been male-dominant … until now. While it seems as if CrowdStar has blown the women demographic wide open on mobile, Markosian said that he doesn’t want to sacrifice quality for quantity. (Based on our very own Brandy Shaul’s impressions of Modern Girl, she may beg to differ.) Finally, Markosian got to the crux of why CrowdStar is bullish on mobile.

“We’re platform agnostic,” Markosian told PocketGamer.biz. “We still have five games live on Facebook and it’s still a big part of our business, but on mobile there’s no Zynga, and no one has the same deal with Apple as Zynga and Facebook have.” Well, there’s always Rovio, right?(source:games

5)Angry Birds continues to top the list of fastest-growing Facebook games by DAU

Mike Thompson

Rovio’s Angry Birds once again topped our list of fastest-growing games by daily active users. Over the past seven days, the strategy puzzler managed to gain 900,000 DAU; down last week from 1.1 million DAU.

Only two games on the list this week saw gains of over 100 percent: Zynga Slingo and EA Popcap’s Solitaire Blitz. The latter managed to rocket onto the chart this week with a gain of 2,300 percent, debuting in the No. 5 spot. Meanwhile, there are four other titles on the list with gains above 50 percent: Hoop De Loop Saga, Marvel: Avengers Alliance, City of the Pyramids (the Arabic version of PyramidVille) and Italian soccer game FantaBook.

Finally, Turkish games 101 YüzBir Okey Plus and Bizim Çiftlik debuted on our list. Farm sim Bizim Çiftlik may sound familiar, as it appeared multiple times on our Emerging Games lists back in November. 101 YüzBir Okey Plus, meanwhile, is based off the popular Turkish tile game Okey.(source:insidesocialgames


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