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每日观察:关注苹果App Store突破250亿次下载量(3.5)

发布时间:2012-03-05 09:56:24 Tags:,,

1)苹果App Store于3月4日实现250亿次下载量,该应用商店历时3年7个月又23天实现这一目标。App Store于2008年夏季上线,目前应用总数超过50万款。

a billion thanks(from readwriteweb)

a billion thanks(from readwriteweb)

2)移动广告网站InMobi最近发布的2011年第四季度报告显示,用户在移动设备中投入的时间已超过电视,在移动网页中投入的媒体时间占比27%,在电视投入的时间占比22%(游戏邦注:其调查样本是18个市场的2万多名用户)。

四分之三用户表示计划在来年使用移动电子商务服务,42%表示移动广告给自己带来了新信息。

mobile_web(from twcmediakit.com)

mobile_web(from twcmediakit.com)

其他调查结果包括:

*移动网站用户一天内在移动设备上投入的媒体时间占27%,在电视投入时间占比22%,在互联网投入时间为32%;

*实用性、易用性、隐私是用户最关心的移动设备三大因素;

*社交媒介、娱乐和搜索是移动网站用户的三大主要活动,这一趋势在未来12个月仍将持续;

*手机、PC和电视是影响移动用户消费决策的三大媒介;

*66%手机用户对移动广告的接受程度与电视、网络广告一样;

*23%受访者称移动广告更节省时省钱;

*14%受访者称移动广告促使他们通过手机消费。

3)芬兰社交游戏开发商Supercell近日出请前Electrified Games、Pogo、iWin高管Greg Harper任公司北美工作室总经理,后者将负责组建公司旧金山工作室。

4)Adobe近日宣布推出Adobe AIR最新版本,这个3.2版本包括2D和3D硬件加速等工具,支持游戏以每秒60帧的速度运行。

adobe-air(from teenmarket.blogspot.com)

adobe-air(from teenmarket.blogspot.com)

5)Zynga最近宣布将推《FarmVille》最新扩展内容“Hawaiian Paradise”,其中将包含热带风景、埋藏的宝藏、水产养殖等元素,而《CityVille》扩展内容“CityVille Island”则已在2月29日上线。

farmville-hawaiian-paradise-farm(from voiceable.org)

farmville-hawaiian-paradise-farm(from voiceable.org)

6)Iddiction近日发布一项针对苹果App Store的应用推广服务App-o-Day,这款应用的作用相当于团购服务,每天仅向用户推荐一款优质应用,其功能与FreeAppaDay或App King相似。

appoday(from thenextweb.com)

appoday(from thenextweb.com)

该应用还推出一个用户评级系统,支持用户为相关产品打分。

7)DeNA旗下子公司ngmoco近日通过Facebook宣布公司即将推出iOS英语版Mobage平台。ngmoco已在2011年7月向Android推出Mobage英语版,日本和中国Mobage平台iOS版本已分别在2011年8月和11月问世。

魔山论剑(from 搜狐)

魔山论剑(from 搜狐)

8)Android游戏社区木瓜移动近日宣布,将携手友盟于今年3月17日(周六)在北京中关村海龙大厦木瓜孵化器共同举办主题为“魔山论剑”的游戏开发挑战赛(第一期)。比赛设有两个基于木瓜游戏引擎开发的题目,如何能快速熟悉并运用该引擎将是该比赛制胜关键之一。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)App Store passes 25 billion downloads milestone

by Will Wilson

Apple’s App Store has just passed 25 million downloads since launch, with one (as yet unannounced) consumer earning $10,000 in iTunes vouchers in the process.

The milestone was reached on Sunday 4 March, meaning that it took the marketplace 3 years, 7 months, and 23 days to reach the target.

Top of the world

When the App Store first launched back in the summer of 2008, few could have predicted that it would become such a large and, in many cases, disruptive force in the mobile industry.

The App Store launched alongside the release of the iPhone 3G and 2.0.1 of iOS, with only a handful of apps to choose from.

Now the App Store hosts over 500,000 different apps, making it the most populated distribution platform of all the mobile operating systems. (source:pocketgamer

2)MWC 2012: Humans spend more media time on mobile than TV

by Tim Green

27 per cent v 22 per cent says new study.

Mobile ad network InMobi has just published its Mobile Media Consumption Q4 2011 Survey, which questioned over 20,000 mobile consumers in 18 markets across all continents.

It found that mobile has surpassed TV in terms of time spent, with mobile web users spending 27 per cent of their media time on mobile and 22 per cent of their media time on TV.

It also revealed that three quarters planning to conduct m-commerce activities within the next year (76 per cent) while 42 per cent say that mobile advertising has introduced them to something new.

Other key findings include:

* On any given day, mobile web users spend 27 per cent of their media time on mobile, 22 per cent on TV and 32 per cent online

* Availability, ease of use, and privacy are the top three driving factors to be on mobile

* Social media, entertainment, and search are the top three mobile media activities among mobile web users. This popularity will continue to grow in the next 12 months

* Mobile, PCs, and TV are the most powerful media that influence the purchase decision among mobile users

* 66 per cent of mobile users are just as comfortable with mobile advertising as they are with TV or online advertising

* 23 per cent of respondents say that mobile ads save time and money

* 14 per cent of respondents say that mobile ads have influenced them to buy via mobile(source:mobile-ent

3)Supercell sets up US office, headed by ex-Electrified Games president Greg Harper

by Jon Jordan

Well funded Finnish social developer Supercell is now looking to set up a US operation.

It’s just hired former Electrified Games, Pogo and iWin executive Greg Harper as its general manager for North America.

He’ll be in charge of building up the company’s new San Francisco office.

As part of this drive, Supercell is stressing its ‘tablet first’ approach to the social gaming market; something it will demonstrate with its first game in this strategy – Battle Buddies.

Powering up

“We welcome Greg to Supercell with great enthusiasm,” said CEO Ilkka Paananen.

“The landscape for games is changing yet again, and we firmly believe that tablets are rapidly emerging as the most exciting new platform. The unique confluence of technology, interface, mobility and social packed inside these magical devices opens up brand new opportunities to create rich gameplay experiences designed specifically for the platform.”

“I was immediately drawn to the phenomenal creative and technical talent of the team in Helsinki and was inspired by their intense passion to deliver the absolute best gameplay experience possible on the mobile tablet platform,” added Harper.

“What we have seen so far on tablets is only the tip of the iceberg.” (source:pocketgamer

4)Adobe unveils AIR 3.2 — Adobe has announced the latest updates to Adobe AIR. Version 3.2 of the tool includes both 2D and 3D hardware acceleration, which will allow games to run at 60 frames per second.(source:insidesocialgames

5)FarmVille and CityVille go tropical — Zynga has announced the newest expansion for FarmVille will be FarmVille Hawaiian Paradise. The update, which includes a tropical landscape, buried treasure, aquaculture and a new special coconut currency, goes live on Monday. The newest CityVille expansion, CityVille Islands, launched on Feb. 29.(source:insidesocialgames

6)Iddiction’s App-o-Day aims to cure App Store discovery woes with “Groupon for apps”

Dean Takahashi

Discovery is still a huge problem on the Apple App Store, with 578,716 active apps and no sure-fire way to stand out. Iddiction hopes to tackle this problem with its App-o-Day promotional app.

Making one app to promote another app may not sound like much of a solution. But Iddiction founder Andrej Nabergoj thinks he has a way to help indie developers stand out. He sees the solution as a daily deal, or a Groupon for apps, gaining consumers by the day.

Nabergoj said in an interview with VentureBeat that App-o-Day will curate its recommendations, highlighting only one app per day. In doing so, it hopes to lure consumers back to get the best, coolest and newest apps and games for free on a daily basis, much like existing sites such as FreeAppaDay or App King.

To set itself apart, Iddiction has created an attractive user interface that is clean and relatively simple. It has a rating score and allows consumers to give their own ratings. And Nabergoj says his team works hard to find only the best apps.(source:venturebeat

7)Mobage On iOS In English Is Coming [Social Games]

by Dr. Serkan Toto

In Japan Big news for DeNA: its US company ngmoco just announced that Mobage will soon be available as an English version on iOS. Minutes ago, ngmoco posted this status update on Mobage’s official Facebook page:

“Soon” probably means that Mobage on iOS is just hours or days away (I asked in the comment section and now wait for a reply). Neither DeNA nor ngmoco made announcements on their corporate websites so far, but this will likely change soon.

ngmoco launched Mobage in English on Android back in July 2011.

On iOS, Mobage has been available in Japan since August 2011 and in China since November 2011.

Launching Mobage in English as soon as possible is vital for DeNA, as arch enemy GREE is to launch its global platform between April and June this year, Facebook is bolstering its mobile gaming efforts, and many mobile social gaming companies are starting to crop up in the US.(source:serkantoto


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