1）Distimo最新报告显示，在2012年1月最后一周，美国亚马逊Appstore和Android Market分别有110款用应用每天至少创收200美元。在亚马逊Appstore中有42款用应用收益高于Android Market。在这两家应用商店的110款应用收益中，来自亚马逊Appstore的收益占比28%。

受到Kindle Fire以及2011假期季的刺激，亚马逊Appstore前100名应用总体下载量在12月份时比两个月前增加了14倍。

downloads-amazon-appstore(from distimo)

market-amazon-growth(from distimo)

50%的亚马逊Appstore应用与Android Market应用重叠，而Android Market总体应用数量比亚马逊Appstore多14倍左右，但在12月至1月期间，Android Market新发布应用仅比亚马逊Appstore多5倍。

Android Market中的付费用户比例较低，在过去7个月中，其付费应用比例已从38%下降至32%。但亚马逊Appstore中的付费应用在同一时期的比例稳定保持在65%左右。

亚马逊Appstore前100名付费应用售价比Android Market低40%左右，其中一个原因是亚马逊掌握了该应用商店产品定价权。

2）Flurry最新移动广告调查数据显示，中产阶级女性与移动广告的互动程度最高，应用发行商的eCPM在25-34岁女性群体中达到最高点12.92美元，而同一年龄段的男性用户仅为7.8美元。

age and gender(from flurry)

educational attainment(from flurry)

调查还发现，受教育程度也会影响发行商投入的广告成本。拥有学士学位的用户eCPM一般为7.92美元，而硕士及更高学历的用户eCPM则是6.51美元。

3）据9to5 Mac报道，有传闻称苹果正准备对App Store和iTunes Store进行彻底审查，目的是简化其商店操作流程，实现更良好的用户体验。

iTunes(from ifans.com)

报道称苹果将提升用户查找新内容的速度和效率，此外还将增加互动性，使iTunes Store实现更具吸引力的购物体验（iTunes最近一次更新发生于2009年末）。预计苹果将在今年推出新版应用商店，甚至有可能与新款iPad和iPhone同时发布。

4）韩国网游公司Nexon最近与手机游戏开发商Moyasoft签署协议，将收购后者19.99%的股权。这是自Nexon与Nexon Mobile合并以来，Nexon首次向手机游戏公司投资，Moyasoft代表作是iPhone和Android RPG游戏《Godwarz》。

5）据Cnet报道，EA将在未来数周向手机平台发布基于动画连续剧《辛普森一家》IP的授权游戏，该游戏名为《The Simpsons: Tapped Out》，将登陆iPhone、iPad和Android平台，并采用IAP增值模式。

The Simpsons(from forums.toucharcade.com)

该游戏将由原电视剧演员配音，并由原作品编剧撰写对话台词，玩家的任务是重建核爆炸之后的Springfield城市。据EA社及手机游戏高级副总裁Bernard Kim所称，EA向该项目投入大量资源，它将是今年的重磅游戏之一。

6）Facebook近日通过官方博客宣布，Facebook已添加相关设置，以便原生iOS应用通过其移动平台的News Feed获得更多流量。

facebook-ios-application(from popherald.com)

开发者可通过设置单点登录和深度链接的设置，优化应用传播效能。绑定Facebook单点登录功能的应用可从Facebook iOS应用的News Feed、Timeline、好友请求、书签和检索功能获得更多曝光度。而深度链接则可将用户直接引向应用内容，而非该应用的iTunes应用商店登录页面。

7）消费者调研机构Intersperience最新报告指出，约半数8-18岁的群体希望拥有一部可充当其他设备控制器的手机，而成人用户的这一比例为24%。

kid smartphone user(from carguydad.com)

儿童用户希望使用手机控制卫星电视，8-11岁群体尤其希望手机功能可以和游戏、娱乐系统相绑定。

此外，希望在手机中保存个人信息的18岁以下用户也超过了家长群体，手机设备也减少了孩子们使用PC的频率；多数家长为子女的智能手机缴纳20英磅左右的话费。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）The Amazon Appstore: Show Me the Money

by Hendrik Koekkoek

This report offers an extensive analysis about two important stores for the Android platform: the Google Android Market and the Amazon Appstore. This report dives into the number of apps and the growth in available applications in the store. We also analyze differences in pricing and monetization strategies. Moreover, a comparison is made between revenue generated by top apps that are available in both stores. All data covers the stores in January 2012 unless otherwise noted. Since the Amazon Appstore is only available in the United States, all figures, both for the Amazon Appstore and the Google Android Market cover the United States only.

The key findings from this report are:

•Of all the applications that are available in both stores, 110 applications generated at least $200 each day in one of the stores during the last week of January. 42 of these applications generated more revenue in the Amazon Appstore than in Google Android Market. Of the total income these 110 applications generated in both stores, 28% was generated in the Amazon Appstore.

•Spurred on by the launch of the Kindle Fire and the 2011 holiday season, the total number of downloads generated by the top 100 apps in the Amazon Appstore increased fourteen-fold in December 2011, compared to two months earlier.

•50% of all applications in the Amazon Appstore are also available in Google Android Market.

•The Google Android Market has about fourteen times more applications available than the Amazon Appstore, however the Amazon Appstore is catching up in size. In December and January, the number of new applications in the Google Android Market was only five times the number of new applications in the Amazon Appstore.

•Paid applications are in the minority in the Google Android Market. During the last seven months, the proportion of paid applications has declined from 38% to 32% in this store. Paid applications are in the majority in the Amazon Appstore, and during the past seven months the proportion of paid apps has been stable at around 65%.

•The average price of the top 100 paid applications in the Amazon Appstore is 40% lower than in the Google Android Market. One of the reasons could be that Amazon is responsible for setting the price in its store. Hence, some temporarily discounted top applications are cheaper in the Amazon Appstore than the same applications in the Google Android Market.（source:distimo）

2）Content that attracts upper class females generates the most mobile ad dollars, reckons Flurry

by Matt Sakuraoka-Gilman

Flurry has put together some research revealing that the segregation of cultural groups is the way forward for mobile advertising.

It’s found that upper middle class females represent the most potent audience in terms of interacting with mobile ads.

Specifically the research shows that publisher eCPM is highest for females aged between 25-34, reaching $12.92, significantly higher than for males in the same age group – at $7.80.

Education qualifications also impact the cost of ads. A bachelor level qualification holder typically accounts for $7.92 eCPM, while Masters or higher reach $6.51.

Segmentation

“As a total snapshot, our analysis shows that females and males, between the ages of 25 and 34 years old, who have higher levels of disposable income and a bachelors degree or higher, more strongly interact with mobile ads,” wrote Peter Farago, VP of marketing at Flurry.

“Leading sociologists William Thompson and Joseph Hickey define this class as “the rich” or “upper middle class,” comprised of highly educated salaried professionals whose work is largely self-directed.”

“Based on our analysis, revealing that the most sought after segments already interact most with mobile ads, a key ingredient required to realise the promise of mobile advertising is the introduction of mobile ad platforms that can segment publisher audiences and enable targeting by advertisers to reach segments of their choice,” Farago concluded.（source:pocketgamer）

3）Apple rumoured to be planning an App Store overhaul

by James Nouch

Apple is preparing an overhaul of the App Store and iTunes Store, with the aim of making the digital storefronts simpler and more user friendly.

At least, that’s the rumour from 9to5 Mac, which says Apple hopes to improve the speed and efficiency of finding new content – good news for both developers and customers.

Appy days

Apparently, interactivity is to be a cornerstone feature of the move, which will lead on the desktop iTunes Store, in a bid to make shopping with Apple a more engaging experience – especially in terms of the competition it’s experiencing with the likes of Spotify and Amazon.

iTunes was last updated in late 2009.

These redesigns are set for a release sometime in 2012, but with a new iPad and new iPhone also likely to hit the shelves sometime this year, it doesn’t seem fanciful to suggest that two of the events might be simultaneous.（source：pocketgamer）

4）Nexon acquires 19.99% of mobile game developer Moyasoft

by James Nouch

Korean publisher Nexon has signed a deal to acquire a 19.99 percent share of mobile developer Moyasoft.

This is Nexon’s first investment in a mobile developer since the merger between Nexon and Nexon Mobile, which will see Nexon’s existing PC gaming IP utilised in its mobile output as part of an aggressive smartphone strategy for 2012.

God of warz

Mobile developer Moyasoft is best known for its iPhone and Android RPG Godwarz.

Min Seo, CEO of Nexon said of the deal: “Nexon opened a way to actively cooperate with Moyasoft who has developed the popular social RPG.

“We are going to keep looking to ways of growing along with capable developers.”（source:pocketgamer）

5）Report: EA bringing F2P Simpsons game to mobile devices

by Mike Rose

Electronic Arts is launching a freemium mobile game based on The Simpsons franchise in the next few weeks, with the hope that it will be “one of the biggest titles this year.”

The Simpsons: Tapped Out will be available for iPhone and iPad, with an Android version at a later date, and will be free-to-play with in-app purchases. Naturally, doughnuts will be used as virtual currency, reports Cnet.

The release comes as part of EA’s push into the mobile freemium space. The company has previously released a free-to-play mobile version of its hit franchise The Sims.

Tapped Out is due to have voice acting from the TV show’s actors, as well as dialogue from the show’s writers. Players are asked to rebuild Springfield after Homer accidentally causes a nuclear explosion.

Bernard Kim, SVP for social and mobile at EA, said of the upcoming Simpsons game, “We’ve invested a lot. It’s absolutely a top-tier development priority for us.” （source:gamasutra）

6）Facebook seeks to improve discovery on iOS with deeper links to app features

Brittany Darwell

Facebook added additional settings to help native iOS applications get traffic from the mobile News Feed, search and other avenues, the company announced today in a blog post.

Developers can optimize distribution by allowing single sign-on and deep linking. Apps that enable Facebook SSO can get distribution from the Facebook iOS app in News Feed, Timeline,

requests, bookmarks and search. That’s why Pinterest, for example, is discoverable through mobile search, but Yahoo’s web-based social reader is not.

Today Facebook is adding more granular control to how developers can route potential new users to their apps with “deep linking.” Deep linking can take a user to content inside the app instead of its landing page in the iTunes app store. A media app, for example, might want to take a new user to a news story or a music track first before prompting them to download the app.（source:insidemobileapps）

7）42 per cent of kids want mobiles to have universal remote control

by Zen Terrelonge

While just a quarter of adults are interested in channel hopping via their phone.

One of the chief goals of the mobile industry is to work towards a ‘converged’ future, where all consumer devices are connected and the phone is the uber-device controlling them all.

Now, consumer research specialist Intersperience indicates that it’s what consumers want. Well, the young ones at least.

The report says almost half of those aged between eight and 18 want a mobile phone that controls other devices, compared to 24 per cent of adults.

Kids want phones to control satellite TVs, while eight to 11 year-olds would particularly like better connectivity over gaming and entertainment systems.

Meanwhile, one-third plan to use m-commerce and a quarter intend to embrace mobile wallets – higher than the older generation.

Additionally, under-18s are four times happier to store personal info on their phone than their parents.

Mobiles reduce the use of PCs by children, with twice as many preferring their phones for music downloads, emails, research and shopping.

Further results show that parents are willing to pay £20 towards their children’s smartphone bills.

Children as young as eight use pester power to persuade parents to buy them a mobile phone, though an iPod Touch is usually bought to fill the gap until the ‘appropriate’ age of 11 is reached for phone ownership.

Paul Hudson, CEO of Intersperience, said: “For under-18s the future is uncompromisingly mobile. They have a vision of a powerful multi-functional mobile which can connect with and control an array of other devices and services from a Sky+ box to home heating or lighting systems and functions we haven’t even thought of yet.

“Children’s view of the future is defined by far greater inter-connectivity between devices than their parents who regard even smartphones as primarily a phone that happens to do other things. The onus is on suppliers to develop innovative services in future that fit the lifestyle and aspirations of a new breed of ‘connected customers.”（source:mobile-ent）