据inside social games网站的消息，社交网络支付公司gWallet正式对外宣布进军智能手机APP支付领域。

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gWallet是在线支付公司的后起之秀，并于去年12月获得以Adam Street Partners和Trinity Ventures为首的1250万美元的风险融资。

但是gWallet起步太晚，错过了和facebook平台的支付协作计划，这不得不让他们去开拓facebook以外的其他支付市场。

gWallet由Gurbaksh Chahal创建，后者于2007年的时候以3亿美元的高价将在线广告网络公司BlueLithium出售给了雅虎。

在手机支付领域，gWallet已经与手机广告服务商Mobclix达成了合作协议。

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Social media monetization company gWallet  is announcing a move into mobile apps this morning, with a new platform for smartphone developers to add offers and incentivized installs as methods for users to earn virtual currency.

GWallet got started well after most other offer companies, only taking $12.5 million in funding last December. That meant it was too late to become one of Facebook’s preferred offer partners, like Peanut Labs, so like other companies it needs to find business off the Facebook platform.

The pitch, as we noted in our coverage of the funding, is that gWallet can provide higher-quality offers than other companies, because it works directly with major brands. It was founded by Gurbaksh Chahal, who sold ad network BlueLithium to Yahoo in 2007 for some $300 million.

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As part of the new platform, gWallet is entering a partnership with Mobclix, one of the larger mobile ad providers, to help reach more people.（source：inside social games）