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CNBC:zygna首席执行官认为在游戏中植入广告没有必要

发布时间:2010-04-22 05:54:31 Tags:,,,,

来自CNBC美国全国广播公司财经频道的消息(点击了解访谈视频),zygna首席执行官马克-品克斯(Mark Pincus)周三在接受CNBC的专访时表示,社交网络游戏具有光明的前景,不仅仅是在美国,在全球范围内都是这样的。

zynga-poker

zynga-poker

cnbc的完整报道

cnbc的完整报道

zygna是facebook最大的游戏应用供应商,旗下的farmville和maifa wars广受用户的欢迎。zygna收益在460百万美元,因此对于品克斯来说,他并不着急着让zygna上市。

品克斯告诉记者,zygna从游戏虚拟交易(看看维基百科的解释)和周边产品销售就能获得稳定的收益,因此他们并不指望能在游戏中植入广告。

“我们不会让用户在游戏过程中分心,我们要做的引导他们去发现和消费游戏中他们喜欢的一些项目。”品克斯表示。

虚拟交易的收入占到了zygna90%的收益比重。

The future of social networking games is bright, not just in the US, but worldwide, Mark Pincus, CEO of Zinga told CNBC Wednesday.

Zynga, which offers popular titles like “FarmVille” and “Mafia Wars,” is the biggest application developer for Facebook.

With revenue estimated at $460 million for this year, Pincus said the company doesn’t currently have plans to go public.

Instead, the company has been relying on the revenue it generates from selling “virtual goods,” or items that are used within the games, and it doesn’t expect to add advertising within its games, Pincus said.

“We don’t want to distract our users from the games and we’re profitable just letting them have fun and find the items they want to buy in the games,” Pincus said.

About 90 percent of its revenue comes from the sale of virtual goods.

“We make money by providing free games that have virtual goods that some of the users can purchase in the games,” Pincus said.

The strong connection to Facebook is because of its large distribution channel, said Pincus. However, Pincus said he expects several different kinds of platforms to develop in places like Japan, China and Russia and all across the Web.

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