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从AppData数据评2011年十大热门Facebook游戏

发布时间:2011-12-23 16:18:07 Tags:,

作者:James Au

2011年即将接近尾声,我们深入分析今年Facebook游戏的运作情况。

下面是2011年的10杰出作品,衡量标准主要有:1)发行于2011年1-9月的作品;2)当前MAU较高;3)当前用户留存率(DAU/MAU)超过20%或更高。此列表仅包含Inside Social Games在此期间分析过的作品。此列表不同于Facebook发布的2011游戏排名(游戏邦注:后者主要基于活跃用户数量和用户评价)。

Words With Friends from hot97.com

Words With Friends from hot97.com

1. 《Words With Friends》:DAU 560万;MAU 1350万

Words with Friends Facebook game DAU-MAU

Words with Friends Facebook game DAU-MAU

Zynga于7月推出这款Scrabble风格的Facebook版本,让该平台的用户得以在台式电脑和手机同他人一起体验这款游戏。游戏自发行来始终保持迅猛发展势头,游戏本月MAU和DAU升至最高水平。《Words With Friends》自10月Facebook推出手机版本,以其作为首推内容以来,留存率始终超过40%,这促使游戏成为目前此列表中最具粘性的作品。

2. 《Diamond Dash》:DAU 280万;MAU 1180万

Diamond Dash Facebook game DAU-MAU

Diamond Dash Facebook game DAU-MAU

Wooga于3月份正式推出自己的街机风格竞赛游戏,这款游戏的DAU/MAU始终保持在20%。其DAU增长也相当稳定,本月增至历史最高。游戏还于12月初入驻iOS平台。

3. 《时光花园》:DAU 200万;MAU 850万

Gardens of Time Facebook Game DAU-MAU

Gardens of Time Facebook Game DAU-MAU

迪斯尼Playdom的这款隐藏物品谜题游戏发行于今年4月,游戏头几个月增势迅猛,随后3个月则有所减缓,9月份游戏用户数量逐渐开始流失。但游戏DAU/MAU在此期间依然表现突出,过去3个月来在22%和26%间起伏。

4. 《BINGO Blitz》:DAU 88万;MAU 280万

BINGO Blitz Facebook game DAU-MAU

BINGO Blitz Facebook game DAU-MAU

Buffalo Studios于今年初推出这款经典棋盘游戏的Facebook版本,游戏发展势头强劲,用户粘性较高(游戏邦注:游戏的DAU/MAU始终保持在30-35%间)。

5. 《梦幻国度》:DAU 52万;MAU 240万

Magic Land Facebook game DAU-MAU

Magic Land Facebook game DAU-MAU

Wooga的这款梦幻主题城市模拟游戏发行于今年8月,游戏自发行来DAU都呈强劲而稳定的发展态势,游戏DAU本月增至历史最高。游戏手机版内容于今年10月入驻Facebook的HTML5手机平台。

6. 《Zombie Lane》:DAU 40万;MAU 210万

Zombie Lane Facebook game DAU-MAU

Zombie Lane Facebook game DAU-MAU

Digital Chocolate的这款僵尸RPG游戏发行于今年3月,游戏4月-6月呈现迅猛发展势头,DAU增至150万高峰后开始呈现逐步下滑趋势。其发展态势最终于10月趋于稳定。

7. 《Slotomania:Slot Machines》:DAU 160万;MAU 550万

Slotomania Facebook game DAU-MAU

Slotomania Facebook game DAU-MAU

Playtika的这款老虎机游戏其实发行于2010年的最后几周,但到2011年中旬才开始呈现强劲发展势头。游戏全年维持较高DAU/MAU,甚至有几个月DAU/MAU接近30%。

8. 《GnomeTown》:DAU 34万;MAU 150万

GnomeTown Facebook game DAU-MAU

GnomeTown Facebook game DAU-MAU

迪斯尼Playdom于今年7月推出自己的首款梦幻主题城市模拟游戏。游戏DAU 9月创历史最高,达50多万,后来也都始终接近此水平。游戏发行1个月后增势显著,因为该开发商将迪斯尼品牌植入游戏界面和显示广告。

9. 《HotShot》:DAU 35万;MAU 140万

HotShot Facebook game DAU-MAU

HotShot Facebook game DAU-MAU

PlayQ的这款弹球盘街机游戏和EA PopCap下载游戏《幻幻球》非常相似,游戏发行于5月初,始终维持稳定发展态势和较高粘性,其DAU/MAU远超于20%。

10. 《Collapse! Blast》:DAU 24万;MAU 120万

Collapse Blast Facebook game DAU-MAU

Collapse Blast Facebook game DAU-MAU

GameHouse的这款连线消除游戏发行于7月底,游戏MAU于8月底增至最高水平——125万,随后用户规模始终接近此水平。

明显不在此列表中的作品是Playfish的《The Sims Social》,游戏发行于今年夏末,依然维持庞大用户规模,DAU和MAU分别是510万和2770万。游戏之所以不在列表中是因为游戏10月份开始流量出现明显下滑,致使其留存率低于20%。同样,Zynga《Empires & Allies》(游戏邦注:其当前MAU和DAU分别是1610万和310万)的DAU/MAU最近几个月逐步降至20%以下。 其他不在榜单内的作品还包括6waves Lolapps的《Ravenskye City》(发行于10月,留存率20%)、Zynga《CastleVille》(发行于11月,留存率21%)及Zynga《黑手党战争》(也是发行于10月,留存率8%)。

有趣的是,没有任何游戏题材主导本榜单:其中3款是休闲街机游戏,2款是梦幻主题城市模拟游戏,2款是博彩主题,还有1款是RPG,1款是隐藏物品游戏,以及置于榜首的Scrabble风格文字游戏。同样引人注目的是:这10款游戏出自9家不同开发公司,只有wooga囊括2款作品。虽然之前的Facebook都是由单一题材和单个公司主导(农场主题和Zynga),但2011年的热门榜单呈现多元化和复杂化的市场态势。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

Inside Social Games’ Top Ten 2011 Facebook Games by Popularity

By James Au

As 2011 winds down, we’ve compiled this year’s Facebook games reviewed by Inside Social Games and measured their performance on AppData, our data tracking service.

Below are 2011’s top ten winners, defined for the purposes of this report as 1) Facebook games that officially launched between the start of the year and September 2011, which 2) have the highest current number of monthly active users with 3) current retention rates (DAU as a percent of MAU) of 20% or higher. This list only includes games reviewed by Inside Social Games during that period. Note that these factors distinguish our list from the top 2011 games rankings published by Facebook, which were compiled using a mix of active user counts and user reviews.

10 — Collapse! Blast: 240,000 DAU, 1.2 million MAU

GameHouse’s match-3 puzzle game launched in late July, reached a peak of about 1.25 million MAU before the end of August, and has maintained close to that level of users ever since.

9 — HotShot: 350,000 DAU, 1.4 million MAU

PlayQ’s pachinko-style arcade game that strongly resembles EA PopCap’s download title, Peggle, launched in early May and has enjoyed steady growth and strong engagement throughout its run, with a DAU/MAU rate well above 20%.

8 — GnomeTown: 340,000 DAU, 1.5 million MAU

Disney Playdom launched its fantasy-themed city sim game in July, reached a peak of over 500,000 DAU in September, and has remained close to that level for the remainder of 2011. The game got a significant boost a month or so after launch when the developer added Disney branding to the game’s interface and display ads.

7 — Slotomania – Slot Machines: 1.600 million DAU, 5.5 million MAU

Playtika’s slot machine gambling game actually launched in the final weeks of 2010, but only began showing strong growth toward the middle of 2011. It has maintained strong DAU/MAU rates through the year, even approaching the 30% range for several months.

6 — Zombie Lane: 400,000 DAU, 2.1 million MAU

Digital Chocolate’s zombie-themed RPG launched in March, enjoyed sharp growth from April to June, peaking at about 1.5 million DAU, then began a slow slide of users for most the rest of the year. Its growth finally stabilized around October.

5 — Magic Land: 520,000 DAU, 2.4 million MAU

Wooga’s fantasy-themed city sim launched in August, and has enjoyed strong, steady growth of DAU since then, reaching its current peak this month. A mobile companion game debuted on Facebook’s HTML5-based mobile platform in October.

4 — BINGO Blitz: 880,000 DAU, 2.8 million MAU

Buffalo Studios launched its Facebook-era update to the classic board game around the start of the year, and has enjoyed strong growth and very heavy engagement rates since, with a DAU/MAU rate in the 30-35% range for most of its run.

3 — Gardens of Time: 2 million DAU, 8.5 million MAU

Launching in April, Disney Playdom’s hidden object puzzle game enjoyed sharp growth in its first couple months, a slower growth rate in the next three months, then saw a steady but gradual loss of users starting in September. However, the game’s DAU/MAU rate has remained strong throughout its run, and has fluctuated between 22% and 26% in the last three months.

2 — Diamond Dash: 2.8 million DAU, 11.8 million MAU

Wooga officially launched its arcade-style matching game in March, and has maintained a DAU/MAU rate of about 20% since then. Growth of DAU has also been consistent, with the game reaching its current peak this month. The game went cross-platform on iOS at the beginning of December.

1 — Words With Friends: 5.6 million DAU, 13.5 million MAU

Zynga launched the Facebook component of its Scrabble-like board game in July, allowing Facebook users to play games against users both on desktop and mobile. Growth has been consistently strong since then, with the game reaching its current peak of MAU and DAU this month. Words with Friends has maintained retention of over 40% since October when Facebook debuted its mobile platform with the game as a launch title, making it by the far the most engaging game on this top ten list.

A notable absence from this list is EA Playfish’s The Sims Social, which launched in late summer and still maintains a very large userbase of 5.1 million DAU and 27.7 million MAU. The reason the game didn’t make our top is due to a decline in overall traffic begun in October that brought retention rates below 20%. Similarly, the DAU/MAU rate of Zynga’s Empires & Allies (now with 16.1 million MAU and 3.1 million DAU) has been trending below 20% in recent months. Other prominent absences from our list include 6waves Lolapps’ Ravenskye City (launched in October, 20% retention), Zynga’s CastleVille (launched in November, 21% retention) and Zynga’s Mafia Wars 2 (also launched in October, 8% retention).

Interestingly, no single game genre dominates our list: Three are classified as casual arcade, two are fantasy-themed city sims, and two are gambling-themed with just one RPG and one hidden object game, plus a Scrabble clone at the very top. Also notable: The top ten games were created by nine different developers, with only one, wooga, creating two of the ten. While previous years in Facebook gaming have been dominated by one genre (such as farming sims) or one company (such as Zynga), 2011′s most popular games suggest a growing diversity and sophistication of the market.(Source:insidesocialgames


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