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每日观察:关注各国社交网络用户比例及投入时间(12.23)

发布时间:2011-12-23 12:30:01 Tags:,,

1)Facebook近日更新其游戏平台,将游戏消息功能引进了移动news feed,并支持开发者对其游戏进行分类。

用户可通过基于HTML5的Facebook移动平台访问这个更新的news feed功能,游戏玩家和非游戏用户都可以看到自己的好友所玩游戏的消息。Facebook近日还宣布在2012年向移动news feed引入Sponsored Stories功能。

game categories(from developers.facebook)

game categories(from developers.facebook)

最新的Facebook游戏分类包括“博彩”、“家庭”、“体育”、“策略”和“文字”,而原先的“角色扮演”和“虚拟世界”则分别更改为“冒险”和“模拟”,现在Facebook游戏分别共达12种。

2)Facebook游戏开发商GameHouse日前宣布将扩大化其维多利亚州工作室人员规模,计划在2012年双倍增长至45名成员,并开发更多社交游戏。

GameHouse-logo(from mobygames.com)

GameHouse-logo(from mobygames.com)

该公司维多利亚新工作室将由Alex Mendelev领导,后者是在去年GameHouse收购维多利亚社交游戏开发商Backstage Technologies时加入公司。

3)据All Things Digital报道,任天堂美国总裁Reggie Fils-Aime在最近的媒体采访中针对Zynga股价不足9美元的情况表示,他认为任何娱乐产品都应该为用户提供新颖的体验,但他发现有些社交游戏具有娱乐价值,而有些则不然,持续推出同种游戏体验已不再是可行的做法。

reggie_fils-aime(from backfortwoseconds.com)

reggie_fils-aime(from backfortwoseconds.com)

他认为在社交游戏领域胜出的公司必须“能够提供不同而新鲜的体验,以及可行的盈利方式”。

4)据games.com报道,Zynga旧金山总部三名成员(游戏邦注:他们分别是《FarmVille》开发主管Eric Matsumura、首席游戏设计师Ben Seck和《CityVille》首席产品经理Bradley Ross)在12月10日回家时发现自己的住所已被楼下邻居引起的大火烧成废墟,于是Zynga其他员工自发向这三者捐款5000美元。

apartment in flames(from games)

apartment in flames(from games)

Zynga也这些遇灾员工提供了临时住所,以及衣物干洗服务,Ben Seck表示他从这一事件中感受到了Zynga大家庭的温暖。观察者称,Zynga这种关爱员工的情况与《纽约时报》和《华尔街日报》报道所称的员工不满Zynga氛围紧张的企业文化形成了强烈对比。

5)comScore最新数据显示,以色列人在社交媒介中的人均投入时间超过其他国家用户,而以色列的社交媒介用户比例却并未进入前10名。

time spent online(from comScore)

time spent online(from comScore)

美国社交媒介用户比例居于榜单之乎,但人均投入时间却无缘前10名榜单。comScore的其他调查结果包括:

*访问社交网站是全球最热门的在线活动;

*全球各地网民的社交网络活动存在区域差异;

*不可高估Facebook的影响力;

*微博已成为社交网络领域的新兴力量;

*本土社交网络正向全球扩张;

*社交网络用户已不再局限于年轻群体;

*“数字公民”现象表明人们的沟通和交流正趋向社交化;

*移动设备使更多用户沉迷于社交网络。

percentage of online population(from comScore)

percentage of online population(from comScore)

social networking market(from comScore)

social networking market(from comScore)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Facebook Puts Games Stories in Mobile News Feed, Adds New Game Categories

AJ Glasser

Facebook has updated its games platform today to introduce games stories to the mobile news feed, as well as providing developers with updated categories for identifying their games, and marrying the games and apps dashboards.

The mobile news feed is a bold step as it will likely increase engagement for cross-platform games that can be accessed via Facebook’s HTML5-based mobile platform. The stories will appear to both gamers and non-gamers, depending on how frequently the games are played by their friends. Developers can track referrals to games from stories that appear in mobile news feed by looking for ref param “feed_gameplay”. Facebook also recently announced plans to introduce Sponsored Stories to the mobile news feed in 2012.

The updated game categories addresses the rise of new genres on Facebook in the last year. The all-new categories include “Casino,” “Family,” “Sports,” “Strategy,” and “Word.” Old categories “Role-playing” and “Virtual world” now appear as “Adventure,” and “Simulation,” respectively. This brings Facebook’s total count of game categories to 12.(source:insidesocialgames

2)The guys behind Collapse! Blast are super serious about social games

by Joe Osborne

That’s not to be confused with “super cereal.” GameHouse, creator of hit Facebook game Collapse! Blast, announced that it’s expanding its Victoria, B.C. studio with a larger office with plans to double staff there to 45 staffers in 2012. And they’ll be working toward one goal: making more social games.

“Social game development is the number one priority for our company in 2012 and Victoria is an attractive area for expansion due to the city’s high caliber of talent combined with a great quality of life,” GameHouse head Matt Hulett said in a statement. “I believe this strategic expansion of our social games studio in Victoria will not only grow our games portfolio, but it will also solidify our leadership position in the overall games industry.”

This new office will be headed by Alex Mendelev, who came to GameHouse last year as a package deal with the acquisition of Victoria-based social games maker Backstage Technologies. Just in case Hulett wasn’t clear, the Seattle-based games division of RealNetworks mentions it’s invested $11 million in social gaming this year alone.

In short, expect a lot more from where the recent Bayou Blast came from. In speaking with us about the matching game, which has been growing since November, Hulett hinted that GameHouse is rather bullish on social casino games. (Well, so is everyone and their mother.)(source:games

3)Hey, Nintendo: Tell us how you really feel about Facebook games

by Joe Osborne

We already know that Nintendo isn’t interested in making Facebook or mobile games. Nintendo president Satoru Iwata has said as much, as has Nintendo of America president Reggie Fils-Aime, citing the company’s dedication to its own hardware. But when All Things Digital’s Tricia Duryee mentioned CityVille maker Zynga’s public stock market debut to Fils-Aime during an interview, the Nintendo executive took the opportunity to get a few jabs in.

“What’s the share price? It will be interesting when it breaks below $9,” Fils-Aime said of Zynga’s new publicly traded stock, which has already dipped below the $9 mark once or twice. “The thing about entertainment–as consumers have a range of experiences–their desires for what’s new continues to be pushed out. So delivering the same experience all the time … consumers will move on. So when I look at gaming experiences on social networks, there’s a variety of entertainment value. Some are strong, some are not. But in the end, how will they evolve? Doing the same thing over and over again is no longer fine.”

Fils-Aime went on to predict that the companies that win in the social game arena will have to “provide the new and different experiences, and a way to monetize it.” Well, social game companies certainly have the whole “monetize” thing down. But what happens when social games are built around monetization (virtual goods) entirely, as many are quick to point out?(source:games

5)Zynga feels the Christmas cheer, helps staffers out of a tough spot

by Joe Osborne

On Dec. 10, three employees of Zynga’s San Francisco headquarters came home to one of their worst nightmares: their apartment in flames. FarmVille development director Eric Matsumura, lead game designer Ben Seck and CityVille lead product manager Bradley Ross lost their apartment (pictured) to an all-consuming fire that sparked in their bottom floor neighbor’s home.

When Zynga learned of their ordeal after that horrific weekend had past, the rest of its staff joined forces to help get them back on their feet again. Working behind the scenes ever since, the company called the unfortunate trio into the studio’s 6th floor Sweet Shoppe kitchen on Dec. 16 (the same day Zynga went public). It was then that Zynga staffers presented Matsumura, Seck and Ross with $5,000 in cash–all from employee donations–to help soften the blow.

For the time being, Zynga has the employees in temporary housing and offered to dry clean what clothes were salvageable from the fire. “While this could have been a crushing and stressful ordeal, the support from our Zynga brothers and sisters has been amazing,” Seck said. “We’ve always looked at our team as our family, but we never expected this type of over-the-top generosity.”

It’s refreshing to see such a big company as Zynga come through for its own in a tough spot. Zynga may treat its staff like family in times of need, but what about when things are hunky-dory? Reports from The New York Times and The Wall Street Journal suggest otherwise, pointing to an intense corporate culture and threats of termination in exchange for vested stock. Maybe think of Zynga as one of those tough-love fathers from the ’50s?(source:games

5)Israelis Are More Engaged Than Americans On Facebook

by Jackie Cohen

Israelis spend more time per person on social media than people in any other country, yet the percentage of Israel’s population that uses the technology doesn’t rank in the top ten.

Meanwhile, the U.S. ranks first for having the largest percentage of the population using social media, yet the country doesn’t make the top ten for the amount of time spent per person using the technology.

Those gems of data appear in a comScore report somewhat misleadingly entitled “Top 10 Need-To-Knows About Social Media And Where It’s Headed.”

The actual list of 10 itself consists of things we’ve heard about already, but the charts that accompany each of these items present the most helpful information.

That said, we’ve got the list below for you, but you’ll want to pay more attention to the niftiest of the charts that we’ve surrounded this post with. And do let us know in the comments section what insights you glean from the comScore data.

1.Social networking is the most popular online activity worldwide.

2.Social networking behavior both transcends and reflects regional differences around the world.

3.The importance of Facebook cannot be overstated.

4.Microblogging has emerged as a disruptive new force in social networking.

5.Local social networks are making inroads globally.

6.It’s not just young people using social networking anymore — it’s everyone.

7.“Digital natives” suggest communications are going social.

8.Social networking leads in online display advertising in the U.S., but lags in share of dollars.

9.The next disrupters have yet to be decided.

10.Mobile devices are fueling the social addiction.(source:allfacebook


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