作者：Sebastian Sujka

不论你是刚涉及在线游戏领域还是已经在这里占有了一席之地，都会被当今多种多样的支付方式搞昏头。在规划你的在线游戏业务时，你还需要考虑许多重要因素，如购物系统，本土化，安全性以及在线付费机制等。电子商务服务供应商Gate2Shop在此列出了在线游戏开发者在支付服务上常犯的5个错误：

online transaction(from egames.com)

1.未推出本土化网站

许多在线服务公司（游戏邦注：包括软件，游戏以及其它虚拟产品）都希望推行全球化销售战略，但如果它们的网站不能针对不同区域进行优化，它们便只能在销售过程中到处碰壁；例如，你的网站没有西班牙语功能，它便根本不可能在西班牙顺利运营。所以一定要记住通过相关服务供应商完成产品定制等工作。

2.缺乏全面的本土支付方式

不良本土化策略的另一个存在问题便是，未采用当地受欢迎的付款方式。举个例子来说，AstroPay Card是巴西非常受欢迎的一种虚拟预付卡，Boleto同样也是巴西非常普遍的一种付款方式。所以如果你选择在巴西开展业务但却未提供这些付款方式，你的收益将会受到巨大影响。

3.繁琐的交易流程

反复点击，弹出过多页面，太多重新定向链接。交易环节是你让用户掏钱的必经阶段，所以必须确保他们在这个过程中愉快消费，否则用户将便会因厌烦这些过程而退出交易。你必须反复优化支付页面，确保运行速度和安全性。你应该想法让玩家无需离开游戏也能付款，让玩家能够在游戏中快速且方便地完成所有交易。

4.安全设置

拙劣的安全设置将会引起支付过程中许多不必要的麻烦。你的支付页面必须绑定SSL（游戏邦注：加密套接字协议层，一种加密通讯协定）证书。你可以在浏览器地址栏的绿色信号中找到它们。你的电子商务供应商必须精通如何侦查并防止欺诈行为，并且拥有一支精明的风险管理团队。

5.缺少应对无效交易的系统

你必须拥有适当的系统去监控并应对无效或失败的交易情况。一次交易失败就意味着用户可能将永远离开你的在线商店，或者不再购买你的虚拟商品。如果你的电子商务供应商拥有一个专门小组致力于快速解决交易失败问题，那就再好不过了。交易失败不仅会影响产品的销量，而且会严重影响用户的忠诚度。大家都知道任何项目的成功，都离不开用户忠诚度这个重要环节。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

Guest Post: Top 5 Mistakes in Online Game Payments

By Sebastian Sujka

With so many payment options, it can get quite confusing trying to decide what’s best for your online game whether you are just starting out, or indeed well established in your field. Shopping carts, localization, security and online payments; these are some of the important things you will be thinking about when considering what’s best for your online business. With the help of Gate2Shop we present a top 5 list of common mistakes made by online game developers that don’t have the optimal e-commerce solution for their exact needs:

1. Website not localized

Quite often, we see online businesses that want to sell globally – whether it is software, games or other virtual goods. They invariably hit a brick wall if their site isn’t optimized for all the regions they are targeting; hard to sell in Spain when your site doesn’t include Spanish!  It’s important that your provider can work with you on these types of customizations.

2. Local payment methods not comprehensive

Another problem that is often seen with poor localization is when payment methods that are popular in a particular region aren’t accepted.  For example, AstroPay Card is a very popular virtual pre-paid card in Brazil. Boleto is also a payment option widely popular in Brazil. So, not offering those payment methods if you want to sell in Brazil is pretty much guaranteed to give poor returns in that region.

3. Cumbersome checkout process

Too many clicks. Too many pages. Too much redirection. This is the part where you hope the customer actually parts with their hard earned cash, so it’s very important to keep them in the frame of mind that they are happy to spend their money.  If not, the customer will just get fed up with the process and walk away. Your payment pages must be optimized for speed, ease of use – and security.  You should also be looking for ways to have the player pay without the need to leave the game; payment should be placed right inside the game for speed and convenience.

4. Security settings

Poorly configured security settings can lead to all sorts of problems with the processing of payments.  Perhaps one of the most severe is to be placed on a blacklist which would prevent use of a credit card without intervention from the issuing bank. You should also be looking for payment pages that have been secured with extended validation SSL certificates. You’ll know them by the green notice in your browser’s address bar. Your e-commerce provider should have technology to spot and prevent fraud – and have a proficient risk management team.

5. No provisions to counteract declines

It’s very important to have a system in place that can monitor and act on declined or failed transactions.  Far too often, just one failed transaction means the customer walks away from an online store for good or will not retry to buy virtual goods. It’s best if your e-commerce provider has a dedicated team dedicated to quickly resolving failed transactions due to bank declines. Not only does it impact the sale, but it can cause a customer to walk away for good – and it’s well known customer loyalty is an important part to the success of any business.

About Gate2Shop

Gate2Shop is a provider of e-commerce solutions specifically designed for the software, games and digital service industries. The Gate2shop solution gives vendors a complete e-commerce platform to market and sell their products online, including Risk Management, Affiliation, Fraud Prevention and Payment Processing. Gate2Shop has a decade of experience in the e-commerce industry and provides over 85 local, international and alternative payment methods, in more than 160 countries.（source:socialgamesobserver）