1）据mobile-ent报道，社交游戏开发商Zynga最近宣布将从11月25日起，通过百思买商场发售《FarmVille》周边产品，这些毛绒玩具的起售价为9.99美元，玩具类型包括猪、山羊、绵羊、鸡、鸭、马和兔子。

farmville-toy(from venturebeat)

为了配合节日气氛，这些玩具将身着冬装亮相，以吸引家长将作为圣诞礼物选购对象。

用户购买一个玩具将获得10个免费的Farm Cash（价值为2美元），以及一个限量版虚拟玩具数字代码，通过在游戏中解琐Super Orchard获取这些虚拟动物。

2）休闲游戏公司PopCap最近发布的一份2011年市场调查报告显示（游戏邦注：该调查由Information Solutions Group公司执行，共有1201名在线受访者），目前每周至少玩一次社交游戏的用户已达1.185亿，比去年的调查结果增长71%。

farmville-player(from scribbal.com)

与此同时，有8100万用户每天至少玩一次社交游戏。从社交游戏玩家的付费情况来看，有3100万玩家曾付费购买虚拟商品，同比去年增长86%。

从社交游戏玩家的年龄分布来看，30%玩家的年龄不满30岁，而2010年这一年龄段的社交游戏玩家用户比例为19%。

US & UK demographic(from infosolutionsgroup)

20%美国社交游戏玩家年龄超过了60岁，而英国的这一用户比例仅7%。

调查人员认为，比起美国市场的情况，社交游戏在英国还是一个新现象，有38%英国用户体验社交游戏的时间超过2年，而美国的这一用户比例高达51%。

3）日本发行商Bandai Namco近日宣布将与DeNA合作推出基于动漫作品《海贼王》（英文：One Piece）的社交游戏（游戏邦注：观察者称《海贼王》有可能是该公司获得的最有价值的动漫IP）。

One Piece Grand Collection(from serkantoto)

这款社交游戏全称为《One Piece Grand Collection》，将于今年冬天登陆Mobage的日本功能性手机及智能手机平台。

Bandai Namco尚未公布该游戏相关详情，仅表示玩家可以创建自己的角色，通过完成任务和打赢战役而获得升级。这些角色（包括主角、好友、敌人、boss等）均取自《海贼王》漫画系列。

尽管DeNA与Bandai Namco已成立一家合资企业BDNA，但这款游戏将由Bandai Namco负责开发。

4）Facebook欧洲游戏主管Julien Codorniou日前在伦敦社交游戏峰会上表示，他希望“PC、掌机等平台上的成功游戏，有朝一日都能登陆Facebook”，同时还盛赞了Social Point旗下游戏《Social Empires》从经典PC策略游戏《帝国时代》汲取灵感的做法。

traditional gaming on facebook(from games)

不过他也指出，“Facebook相信移动网页平台才是游戏行业的未来走向，移动和HTML5代表游戏产业的明天”。

观察者称，从Unity Player、Flash Player、Unreal Engine等引擎均已在Facebook现身的情况来看，传统视频游戏在Facebook亮相很有可能成为现实，但这类游戏能否培养出忠实用户却仍然有待观望。

5）Zynga日前向Facebook正式发布新游戏《CastleVille》，该游戏由Zynga拉达斯工作室（被Zynga收购前是Bonfire Studios）开发，游戏背景是中世纪奇幻世界，结合了《Pioneer Trail》和《CityVille》风格，支持17种语言。

玩家在游戏中的任务是建设自己的王国，同时可以访问好友的王国，并对他们提供帮助，从而赢取声誉点数，并用这些点数扩张王国疆界或者购买装饰品。玩家进行越多社交活动，就越容易获得升级。

castleville(from venturebeat)

6）在本周的DAU增长最快Facebook榜单上，《Mafia Wars 2》（当前MAU为1680万）、《FarmVille》（当前MAU为3030万）、《Ravenskye City》（当前MAU为720万）位列前三名。

Top Gainers This Week-Games(from AppData)

该榜单鲜有新面孔出现，值得注意的是由6waves Lolapps发布的《Zombie Island》在万圣节后仍然发展强劲。该游戏的僵尸主题农场植入了一种独特的社交功能，让玩家通过种下好友的脑袋，最大化每次玩游戏时的农场工人数量。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Zynga launches Farmville toys

by Zen Terrelonge

Social games developer wants to do an ‘Angry Birds’ but with horses and goats.

Zynga’s barnyard beasts will retail in Best Buy stores from $9.99. The firm is hoping to repeat Rovio’s success with the introduction of soft toys from its Farmville games franchise, which has been long anticipated.

Fans of the game will be able to choose from farmyard favourites including a pig, goat, sheep, chicken, duck, horse and rabbit from November 25th.

To tie in with the forthcoming change in season, the toys will be clad in winter garments. Presumably this is also to entice parents to pick one up as a stocking filler for Christmas presents.

Each purchase will come with ten free Farm Cash and a digital code for in-game use to receive a limited-edition virtual version of the toy and for extremists that collect all eight animals on sale, they will unlock an an in-game Super Orchard.（source:mobile-ent）

2）Report: 81M People Play Social Games Every Day

by Mike Rose

A new 2011 market report has found that 118.5 million people now play social games at least once a week, up 71 percent compared to results from 2010.

The 2011 PopCap Social Gaming Research survey, as conducted by Information Solutions Group and commissioned by PopCap, noted that, in comparison, 81 million people play social games at least once a day.

In terms of spending on social games, the report explained that 31 million players have spent money on in-game purchases, up 86 percent year-over-year.

The survey also looked into the ages of social gamers, and showed that 30 percent of social gamers are under 30 years of age, compared to 19 percent in 2010.

20 percent of all U.S. social gamers are over 60 years old, compared to just 7 percent in the UK.

ISG explained that the social games surge is a “newer phenomenon” in the UK than in the U.S., as 38 percent of UK social gamers have been playing social games for more than 2 years, compared to 51 percent in the U.S..

Note that the survey was commissioned by PopCap, and is based on 1,201 online surveys by members of Toluna’s Internet ePanel. （source:gamasutra）

3）Mobage Gets “One Piece” Social Game [Social Games]

by Dr. Serkan Toto

DeNA is pretty strong in securing anime-based social games for Mobage, and One Piece, announced by Bandai Namco today, might be their biggest game of that kind so far (the One Piece manga and anime are easily among the most valuable IP a company can own in these areas at the moment).

The full title of the title is “One Piece Grand Collection”, and it will be released on Mobage for Japanese feature phones and smartphones this winter.

Details are scarce, but Bandai Namco says that players will be able to create their own characters and build them up by completing missions and winning in battles. Needless to say, these characters (their own hero, friends, enemies, bosses, etc.) will be based on those from the One Piece manga.

DeNA and Bandai Namco are running a joint venture called BDNA, but it looks like this game will come from Bandai Namco proper.（source:serkantoto）

4）Could games like Call of Duty, World of Warcraft work on Facebook?

by Joe Osborne

Who knows (and definitely not at the moment), but Facebook’s European head of gaming partnerships Julien Codorniou hopes “every successful game that exists on PC, consoles, should come on the Facebook platform at some point.” According to PocketGamer.biz, Codorniou made the forward-looking remark during this year’s Social Gaming Summit in London.

The European mirror to Facebook’s Sean Ryan did, however, point out what’s keeping the industry from getting to that point. Simply put, the rampant copycatting needs to stop. As PocketGamer.biz’s Will Wilson put it: ‘Please stop making FarmVille-style games, we’ve already got enough, thanks.’ Codorniou went on to praise games like Social Point’s Social Empires for sourcing its inspirations elsewhere, like the popular Age of Empires PC strategy franchise.

And while Codorniou wishes for the best games on consoles to also hit Facebook, he knows where the immediate future is. “We believe the mobile web platform is the future for the gaming industry,” Codorniou concluded. “Bet on mobile, HTML5. This is really the future of gaming for us.”

Alright, so you know that already. But let’s stop and think for a second: Could the best of traditional gaming really make it to Facebook? Well, we’re certainly getting there. From advancements in the Unity Player and Flash Player (the primary tool for making Facebook games) to the Unreal Engine arriving on Facebook, we’re inching ever closer to that reality. These types of games on the web are simply an eventuality–the audience for them, however, is far from that.（source:games）

5）Zynga launches CastleVille social game and new FarmVille plush toys

Dean Takahashi

Social game maker Zynga formally launched CastleVille as part of its accelerated release schedule for games in advance of its planned initial public offering.

Zynga has high hopes for this addition to its Ville series of games — YoVille, PetVille, FishVille, FarmVille, CityVille — and its launch shows that the San Francisco-based company is staying on its schedule of launching something new every few weeks, rather than last year’s pace of launching something every few months. Zynga also introduced new plush toys for FarmVille today.

CastleVille joins other recent Zynga games, Empires & Allies, Adventure World, Pioneer Trail (formerly FrontierVille), Words With Friends on Facebook, and Mafia Wars 2. The title mashes up Zynga’s usual cartoon style, which has a wide appeal among Facebook users, with more interesting game play than it has had in the past.

The game was developed by the Zynga Dallas team the company acquired when it purchased Bonfire Studios last year. Bill Jackson, creative director on CastleVille, told us the game has next-generation social features, in a recent interview.

In the game, you build your own kingdom. It’s like a combination of Pioneer Trail and CityVille, except in a medieval fantasy setting. Zynga is launching the title today in 17 languages.

The game is social because you can visit your friends’ kingdoms and help them with tasks. That earns you Reputation Points, which you can use to buy expansion regions or decorations. The more social you are, the faster you can progress in the game. In an improvement over CityVille, it now takes a lot less time to interact with your friends in the game. As you push into unexplored territory, you push back the forces of The Gloom. If you want to explore all of the regions available on your playing map, the journey could take months.（source:venturebeat）

6）Mafia Wars 2 Tops This Week’s List of Fastest-Growing Games by MAU

AJ Glasser

Mafia Wars 2 takes the top spot on this week’s list of fastest-growing games by monthly active users while FarmVille and Ravenskye City come in right behind each with over 1 million new MAU.

Not much to show in the way of new games on our list this week, but we’re pleased to see 6waves Lolapps-published Zombie Island still going strong long after Halloween. The zombie-themed farming sim leverages a unique social feature where players can plant their friends’ brains to increase the maximum number of farmhands available per play session. Follow the link to our review from the reviews index below.（source:insidesocialgames）