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wpix消息:zynga的游戏营销方式正在遭遇用户的抵制

发布时间:2010-08-28 11:08:21 Tags:,,

Facebook用户经常抱怨“Mafia Wars”和“FarmVille”,因为这两款游戏遍布世界的9000多万玩家总是不停地在他们朋友的信息墙上张贴各种游戏相关的废话。

如今,社交网站游戏正日渐成为一个虚拟的噪杂之地,并影响着人们的现实日常生活。

mafia wars ad1

mafia wars ad1

在曼哈顿东村,一场实实在在的营销战略受到了部分行人的谴责。这款“Mafia Wars”广告的制作者在车水马龙的人行道上涂鸦满了难以清洗的虚假美钞。这一广告战略意图引起行人注意,并吸引他们加入到这款Facebook游戏中。然而,其效果并不理想。

“我一直都很不能理解那究竟是做什么用的,”销售主管Robert Macaluso说,“那些广告真是一团糟,看上去很令人反感!”

而高中生Saydi Flores也表示不赞成这一人行道广告战略,因为她认为“Mafia Wars”的游戏开发商是在以损害公共财产为代价进行盈利。

“他们真的十分令我烦恼,尤其是在Facebook上。他们必须停止这些行为。”

mafia wars ad2

mafia wars ad2

“Mafia Wars”和“FarmVille”这两款社交游戏的开发公司是Zynga。PIX 11 News近日联系了Zynga公司试图咨询该公司的人行道营销计划。但该公司代表在本文发出之际仍然没有做出任何回复。

NEW YORK (WPIX) – Facebook users often complain about ” Mafia Wars” and “Farmville” because the world’s 90 million players incessantly crowd their friends’ walls with game-related gibberish.

Now the social networking game is becoming more than a virtual irritant. It is annoying people in real life.

mafia wars ad

mafia wars ad

In Manhattan’s East Village, a concrete marketing campaign has some pedestrians ticked off. The creators of “Mafia Wars” have painted tough-to-remove phony dollar bills on sidewalks in front of heavily trafficked stores. The idea is to pique pedestrians’ curiosity and get them to sign up for the facebook game. The result hasn’t been inspiring.

“I’ve always wondered what they were,” said sales manager Robert Macaluso. “They look kind of obnoxious and just a mess, really.”

High school student Saydi Flores said she disapproves of the sidewalk advertising campaign because makers of the “Mafia Wars” game are profiting by defacing public property.

“They’re actually annoying me, especially on facebook. They shouldn’t be doing this.”

“Mafia Wars” and “Farmville” were created by a social gaming company called Zynga which is funded by Union Square Venture, a private investment company based in New York City. PIX 11 News reached out to Zynga to ask about the sidewalk marketing scheme. Representatives did not return our request for comment by the deadline for this article. (source:wpix)


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