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HI5社交游戏平台战略成效:游戏数量偏少,活跃用户不高

发布时间:2010-08-27 16:29:38 Tags:,,

据social games observer网站的消息,社交网站HI5在Alex St.John领导下于今年三月开始推动社交游戏的全新战略,在7月底,HI5的社交游戏平台正式推出。

hi5  game list

hi5 game list

目前在HI5的社交游戏平台上差不多有150款社交游戏,和之前预料的基本相似HI5上的开发商都是在facebook上缺乏竞争力的开发者,大型游戏公司相对偏少,这其中就包括有playdom。

在HI5社交游戏平台上,只有The Broth公司推出的Barn Buddy超过100万活跃用户,为2426089,其他的前十名游戏都低于50万月活跃用户。playdom旗下的Poker Palace位居第七,仅有70762位活跃用户,而第十名来自    Immortal公司的Build-A-Lot Metropolis还不足6万用户。

hi5

hi5

In March 2010 Hi5 announced to push social games on their platform. The promises Hi5 made included a developer friendly platform and viral promotion channels which were shut down by facebook weeks before. End of July this year the new Hi5 developer portal was finally launched.

Today we find about 150 games on Hi5, most of which are casual games. As expected, Hi5 attracts smaller developers that cannot compete with the industry giants on facebook in terms of advertising and cross selling. We still see Playdom games like Poker Palace.

On top of the charts we find the usual suspects: farming and mafia games that are this time represented by The Broth’s “Barn Buddy” and “Organized Crime” by Social Moray. Only Barn Buddy has over a million registered installs and place five onwards games all have less than 100.000 installs resulting in quite a low volume for a social network with over 50 million registered users.(source:social games observer)

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