据路透社的消息，日本手机社交游戏市场越来越成为美国社交游戏巨头角逐的新战场。

继zynga与日本软银合作以及收购unoh后，美国社交游戏巨头CrowdStar也加入日本市场瓜分的角逐战，与日本公司Drecom协作共同推动CrowdStar旗下社交游戏产品在日本的发行。

据了解，日本手机社交游戏市场总值约20亿美元。

crowdstar.com

12月，CrowdStar在日本发售了首款社交游戏。而最近，CrowdStar与Drecom将合作开发Happy Aquarium，这款CrowdStar的主打游戏与Happy Island在Facebook上每月都拥有活跃用户1180多万人。这些游戏将被添加在日本的一些主流社交网站或手机社交网站上，如Mixi, Gree和Hangame。CrowdStar是Facebook上的第三大社交游戏公司。

由于与Drecom的合作关系，CrowdStar能够更快的占领日本市场，同时也能在发售符合地方喜好的游戏，测试新型游戏机制，改进游戏营销策略等方面占有优势。日本大约拥有8500万电脑网络用户以及8000万手机用户。而CrowdStar则拥有5000多万游戏用户。自2009年发布了首款社交游戏后Drecom也拥有了700多万用户。

仅拥有90名员工的CrowdStar公司目前营收不菲。该公司除了来自于Peter Relan的启动资金外没有进行过任何集资。

crowdstar

Japan mobile social network market is becoming a new battleground where American social game companies will slug it out.

Social gaming firm CrowdStar is announcing today it has partnered with Japanese game studio Drecom to publish CrowdStar’s games in Japan. The deal follows Zynga’s alliance with SoftBank to create mobile social games in the $2 billion Japanese market.

CrowdStar launched its first social games in Japan in December. Now, CrowdStar and Drecom have teamed up to launch Happy Aquarium, CrowdStar’s hit game with 11.8 million monthly active users on Facebook, as well as Happy Island. Those games have been posted to Japan’s leading web and mobile social networks, Mixi, Gree and Hangame. CrowdStar is the third-largest social game firm on Facebook.

The partnership will allow CrowdStar to launch games more quickly in Japan, where competition is accelerating. The deal will also allow CrowdStar to tailor games for local preferences, test new game mechanics, and market its games better. Japan has roughly 85 million PC web users and 80 million mobile users. Overall, CrowdStar has more than 50 million users. Drecom has more than 7 million subscribers since launching its first social game in August, 2009. CrowdStar has 90 employees and is profitable. It has not raised any money beyond an initial funding from Peter Relan’s incubator, YouWeb.（source：reuters）