作者：Farshid Palad

今天我们将讨论的是吸引女性玩家的游戏内容特征及她们希望在游戏中体验什么内容。（请点击此处阅读吸引男性玩家的游戏特征）

特征 1：情感丰富

很多女性读者都不愿承认自己情感丰富。她们通常喜欢能够带来情感满足的游戏体验。

她们喜欢探索人类丰富情感的游戏内容。通常为获得情感满足，我们需要同他人进行沟通。

因此社交游戏在女性群体中倍受欢迎。典型例子：Zynga在社交游戏领域威望颇高，女性玩家是其各款社交游戏的用户主力军，同时更倾向购买虚拟商品。

特征 2：真实生活相似性

在电子游戏时代到来前，我们接触的是家庭游戏和儿童游戏。我们共同或有时独自体验这些游戏，无需借助电子设备和电脑图像。

女性常会举行茶话会，玩过家家。她们扮演“家人”或“护士”。而男性通常在后院扮演奇幻题材中持有宝剑和棍棒的角色，进行打斗。

随后EA开始崭露头角，其创造的游戏作品很快在女性群体中备受青睐。就连我的祖母都听过《模拟人生》。这款游戏进一步深化现实生活相似性特点，促使游戏在女性族群中大受欢迎。

the sims from hdgamewall.com

特征3：照料角色

RPG游戏中的医者角色由女性扮演不足为奇（游戏邦注：或MMORPG游戏中的医者群体由女性扮演）。因为从根本来说，女性总是起着照料作用，她们关心他人。

女性通过帮助他人同其建立联系。这种关系吸引女性玩家。其重要性对女性群体而言比游戏本身更甚（这完美配合第一点，因为联系其他人能够带来情感上的满足）。

若你希望女性玩家参与制你的合作游戏模式中，你需要提供满足其培养欲望的内容。

特征 4：对话

女性天生就是好说话的群体。因此若游戏包含丰富对话及角色间有意义的口头互动，将能够有效吸引女性玩家。

男性倾向表现其情感和欲望，而女性则更喜欢谈论它们。通常女性读的书比男性多。

由于越来越多游戏出自18-34岁男性之手，因此越来越少设计师会关注对话和口头互动（游戏邦注：而是更多关注游戏动作内容）。

特征 5：说明信息

男性喜欢能够自己探索的游戏体验，游戏提供的指示信息越少，其趣味性就越高。

而女性则偏好详细说明和游戏指南。面对挑战时，她们喜欢具体而详细的任务指南，从而知晓如何应对。

缺乏适当说明对女性玩家而言是个令人沮丧的体验。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）

Understanding Your Audience – Female

By Farshid Palad

As the first part of ‘Understanding Your Audience’ series, I touched upon the gaming features that we, as males, would like to see in games.

For the second part, it only makes sense to look into the features that are appealing to the female players and what they would like to experience in their games.

Feature # 1 : Women are Emotional

As much as some of our female readers wouldn’t like to admit, women are emotional. And they would like a gaming experience that is emotionally satisfying to them.

They would like a gaming experience that explores the richness of human emotion. And most often than not in order for us to feel emotionally satisfied we need to be in contact and communication with other human beings.

Therefore social games are a big hit among women. Case in point: Zynga is one of the biggest names in social gaming and women amass for a top portion of the players on any of their games and are also likely to purchase vital goods.

Feature # 2 : Real Life Similarities

Before the era of video games, we had household games and childhood games. Games we played together or sometimes alone, without the need of electronics and computer graphics.

Women usually held tea parties and played dress ups. They played “house” or “nurse”. All the while, us, guys, were just kicking it in the backyard with our swords and sticks role playing in fantasy genres.

Then EA came into play and introduced us with a franchise that soon became a household name among women everywhere. Even my grandma has heard of “The Sims“. This game took the real life similarities to the next level and in doing so appealed to women everywhere.

Feature # 3 : Nurture

It is not surprising to see the healer type in RPGs to be women or the healer class is played by real life women in MMORPGs. Because, deep down women are nurturing and they care for others.

By helping others and aiding them, women tend to build a relationship and connection with other players. It is this connection that is appealing to women. It is far more important to women than the game it self. (This ties in beautifully to the first feature as well, since a connection to another human being leads to a emotionally satisfying experience.)

If you want to get women to participate in your co-op game mode, you got to give them something to satisfy their urge to be nurturing.

Feature # 4 : Dialog

Women by nature are very verbal people. (It is true and you know it!) As result a game rich in dialog and meaningful verbal interaction between players and the characters are appealing to women.

Where men tend to show or act upon their feelings and impulses, women would like to talk about it, discuss it or read about it. In general women tend to read far more books than men.

More and more games are being developed for 18-34 years old males and as a result less and less are the developers focusing on the dialog and the verbal interactions and more on the action aspects of the game.

Feature # 5 : Instruction

We discussed how men would like a game where they can explore it themselves and the less instruction given the more amusing the experience.

On the other hand, women are huge fans of clear instructions and tutorials in games. They would like a very detailed, step-by-step tutorial to the tasks at hand. They would like to have clear instruction when facing a challenge and know how to approach it.

Lack of proper instruction leads to a very frustrating experience for the female player.

Your comments are welcomed. Do you agree with me on these features or believe otherwise? What other features in games fancy you as female video gamer?（Source：farshidpalad）