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每日观察:关注美容品牌社交游戏《Spa Life》(9.24)

发布时间:2011-09-24 14:02:44 Tags:,,,

1)社交游戏开发商Playdom在最近的f8大会上宣布,公司计划在2012年推出二至四款以迪士尼为品牌的新游戏,但并没有公布具体的项目名称。

disney-playdom(from interartix.com)

disney-playdom(from interartix.com)

观察者称,这些新游戏有可能与迪士尼即将上映的电影有关,而迪士尼将在明年推出的电影包括皮卡斯的《Brave》、Studio Ghibli的《The Secre World of Arrietty》,以及3D动画电影《Wreck-It Ralph》。

2)法国美容品牌Clarins最近与Freshplanet工作室联合推出了自己的Facebook游戏《Spa Life》,其游戏任务是让玩家管理一家Spa美容馆,满足顾客的不同美容需求。

玩家可为自己的Spa美容馆装饰、升级和添加服务,并使用Facebook Credits购买虚拟商品加快游戏进程。该游戏的另一个特色在于,它不但支持玩家“聘请”好友当店员,还可用好友姓名为顾客命名。

Spa Life(from games)

Spa Life(from games)

Clarins首席执行官Jonathan Zrihen认为,Facebook为公司品牌吸引用户创造了机会,再加上Facebook游戏玩家主力军是中年家庭主妇,所以他认为针对这一群体推出游戏是个可行的品牌营销策略。

据观察者所称,Facebook平台的品牌社交游戏并不鲜见,但直到最近才开始盛行同个品牌的社交游戏,而Zynga新作《Adventure World》也将从10月起更名为《Adventure World: An Indiana Jones Game》,成为Zynga首款完全融入同个品牌的社交游戏。

3)《Dirty Dancing》是由狮门影业及Social Game Universe根据一部1987年低成本电影(游戏邦注:该电影由Patrick Swayze和Jennifer Grey主演)改制的社交游戏,最近刚进入公开测试阶段就已位列本周Facebook新晋游戏榜单第2名。据AppData数据显示,该游戏目前MAU是32万2065,DAU是6万5279。

Dirty Dacing(from insidesocialgames)

Dirty Dacing(from insidesocialgames)

玩家在该游戏中的任务很简单——牵线搭桥,将所有访客召集到Kellerman景区,为他们做媒。玩家点击屏幕可四处传播“爱情信号”,让所有在场访客变得更为“浪漫”,假如两名访客之间的距离更近了,那就说明他们彼此相互吸引。

访客配对成功后,可以访问玩家布置的排球场等设施,过一段时间后他们就会用金钱和红心(经验值)回馈玩家。与电影情节一样,玩家在游戏中也要举办舞会,这项任务会让玩家赢得更多额外奖励。

4)日本社交平台GREE最近宣布与Adobe合作,支持后者使用Adobe AIR 3插件,开发Android、iOS、Windows、Mac等平台的GREE社交游戏。

adobe-flash-11-and-air-3(from intomobile.com)

adobe-flash-11-and-air-3(from intomobile.com)

据称AIR 3和Flash 11可让开者在移动设备上实现加速、实时和“掌机般”高质量的3D图像效果。

5)在本周的新晋Facebook游戏排行榜中,MindJolt新游戏《Bubble Atlantis》(目前MAU为98万)、Social Game Universe新作《Dirty Dancing》(MAU为32万)和Peak Games游戏《Trendkiz》(MAU约53万)分列前三名。

Top Gainers This Week-Games(from AppData)

Top Gainers This Week-Games(from AppData)

MindJolt目前正向移动领域进军,执行其跨平台发展战略,而RealNetwork旗下的GameHouse也正向手机平台投入其休闲和街机游戏。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

1)The wonderful world of Disney coming to Facebook in 2012

By Andrew Webster

Playdom has released a string of quality social games since being acquired by Disney, but so far none of those have taken advantage of Disney’s vast library of recognizable brands. But it looks like that’s going to change, as the company announced plans to launch several new Disney-branded Facebook games next year.

The announcement was made at a panel at the recent f8 conference. As reported by Inside Social Games, Disney Interactive’s John Pleasants revealed plans to bring out between two and four new games in 2012, which will be based on recognizable Disney properties. However, it wasn’t revealed just what those properties might be.

It’s possible the new games could be tie-ins for upcoming Disney films. In 2012 Disney is scheduled to release Pixar’s next film Brave, Studio Ghibli’s The Secret World of Arrietty, anda new 3D computer animated film called Wreck-It Ralph.(source:gamezebo

2)Clarins looks to beautify Facebook with Spa Life, its first social game

by Joe Osborne

Is it only a matter time now before mom pants get their own Facebook game? Clarins, a well-known French brand of beauty products, recently released its own Facebook game, Spa Life. The game doesn’t stray far away from games like Cafe World or Restaurant City, but applies the same principles to managing a spa rather than an eatery. Developed by Freshplanet, Spa Life has players managing an influx of customers looking for everything from a “mani-pedi” to facials and more.

Of course, just like its inspirations, players can decorate, upgrade and add new services to their spa. But players can only do this if they serve their terribly impatient customers in time to make the most cash from them. And in true Facebook game fashion, players can always buy their way out of waiting for the next upgrade with Facebook Credits.

According to Mashable, Clarins’s North American CEO Jonathan Zrihen saw Facebook as a golden opportunity to reach its audience. And considering we all know by now that the average Facebook gamer is a middle-aged mother, he’s probably right on the money. “I knew about the craziness of Zynga games, but I didn’t realize the demographic was so much in line with the demographics of our products,” Zrihen told Mashable. “I was also impressed by the level of engagement these games create.”

Yes, this is yet another branded game, though it’s odd that players aren’t inundated with the brand until much later in the game. Another interesting nod is that Spa Life attempts to use your friends’ names as customers to add more social awareness to the game. Building off of that, you’ll need plenty more friends to run your various services, just like you need them to staff buildings in CityVille.

Branded games are exploding on Facebook. In fact, studios like Ecko|Code are focusing all of their efforts on creating games for brands such as Showtime shows like Weeds and Dexter. Facebook game developers like Zynga and Playdom have integrated brands into their games for awhile through promotions, it’s only recently that they’ve begun to build games around a single brand.

For instance, it looks as if Adventure World will become Zynga’s first game to completely embrace a brand. In October, the game will become “Adventure World: An Indiana Jones Game” with the help of Lucasfilm. Sure, original games will continue to release, but I wouldn’t be surprised if we see less of them moving forward.(source: games

3)Taking Baby Out of Corner, Social Game Universe Puts Dirty Dancing Game on Facebook

By Randy Nelson

An unlikely premise for a social game is following in the footsteps of the film on which it’s based. Dirty Dancing from Social Game Universe and Lionsgate recently entered open beta and it’s now the second-fastest growing game in our emerging Facebook games rankings. The game is based on the 1987 film starring Patrick Swayze and Jennifer Grey, a low-budget movie that went on to gross more than 30 times its production budget at the box office.

According to our traffic tracking service AppData, Dirty Dancing currently has 322,605 monthly active users and 65,279 daily active users.

In Dirty Dancing, players oversee the Kellerman’s resort in the Catskills. The objective: romance. More specifically, bringing visitors together to form loving couples. This is done through one of the more unusual game mechanics in recent memory, the “spreading” of romance by clicking on the screen. Doing so sends out waves of romance in all directions, causing all of the visitors they touch to become… more romantic. If the meters next to the visitors fill completely, they’ll pair up with the nearest romantically charged single.

Once couples are formed, they’ll visit attractions that players can place — volleyball courts, tiki bars, and more — and, after a time, these will produce money and hearts (experience points) to reward players. The number of visitors that can occupy the game world at a time is determined by the number of beds in Kellerman’s. Players need to click on cars as they pull up in order to fill the beds, and can unlock more guest rooms as they level up.

In keeping with the film, players put on dance performances, and these reward players with additional romance to spread around. Players build groups of performers from a pool of in-game characters and their friends, which can be assigned different dancing styles in order to create dance “combos” for bonus points. In order to more efficiently spread the romance, players can place decorations in the game world that help create chain reactions when caught in a love wave. Various tasks are presented to players, from clicking a certain number of cars to expanding the game world, which award experience points, money and even stills from the film when completed. Leveling up also enables players to access more content to place in the game world.(source:insidesocialgames

3)Taking Baby Out of Corner, Social Game Universe Puts Dirty Dancing Game on Facebook

By Randy Nelson

An unlikely premise for a social game is following in the footsteps of the film on which it’s based. Dirty Dancing from Social Game Universe and Lionsgate recently entered open beta and it’s now the second-fastest growing game in our emerging Facebook games rankings. The game is based on the 1987 film starring Patrick Swayze and Jennifer Grey, a low-budget movie that went on to gross more than 30 times its production budget at the box office.

According to our traffic tracking service AppData, Dirty Dancing currently has 322,605 monthly active users and 65,279 daily active users.

In Dirty Dancing, players oversee the Kellerman’s resort in the Catskills. The objective: romance. More specifically, bringing visitors together to form loving couples. This is done through one of the more unusual game mechanics in recent memory, the “spreading” of romance by clicking on the screen. Doing so sends out waves of romance in all directions, causing all of the visitors they touch to become… more romantic. If the meters next to the visitors fill completely, they’ll pair up with the nearest romantically charged single.

Once couples are formed, they’ll visit attractions that players can place — volleyball courts, tiki bars, and more — and, after a time, these will produce money and hearts (experience points) to reward players. The number of visitors that can occupy the game world at a time is determined by the number of beds in Kellerman’s. Players need to click on cars as they pull up in order to fill the beds, and can unlock more guest rooms as they level up.

In keeping with the film, players put on dance performances, and these reward players with additional romance to spread around. Players build groups of performers from a pool of in-game characters and their friends, which can be assigned different dancing styles in order to create dance “combos” for bonus points. In order to more efficiently spread the romance, players can place decorations in the game world that help create chain reactions when caught in a love wave. Various tasks are presented to players, from clicking a certain number of cars to expanding the game world, which award experience points, money and even stills from the film when completed. Leveling up also enables players to access more content to place in the game world.(source:insidesocialgames

4)GREE Inks Deal With Adobe For Adobe Air 3 Integration Into The GREE SDK [Social Games]

by Dr. Serkan Toto

GREE today announced it has inked a deal with Adobe to bring the new Adobe AIR 3 plugin to social game providers this fall. GREE partners can then “embed the functions provided by the GREE SDK into AIR-based applications”.

Through the plugin, developers can also create multi-platform games with “existing code and known tools” (Adobe AIR 3 supports Android, iOS, Windows, Mac OS, and other platforms).

The press release fails to explain why developers (and gamers, eventually) should be excited (it mentions 3D in the headline but not in the text). The multi-platform aspect is one thing (although the devil is in the details here), but with AIR 3 and Flash 11, Adobe promises accelerated, real-time, and “console quality” 3D graphics on mobile devices.(source:serkantoto

5)Bubble Atlantis, Dirty Dancing Lead This Week’s List of Emerging Facebook Games

By AJ Glasser

MindJolt’s new standalone game, Bubble Atlantis, top our list of emerging Facebook games this week with Social Game Universe’s Dirty Dancing and Peak Games’ Trendkiz rounding out the top three.

MindJolt is in the middle of executing a mobile strategy that relies on creating a critical mass of users from a mix of web and Facebook games. This is similar to what RealNetwork’s GameHouse is attempting with its series of casual and arcade titles on the platform. The idea is that because the mobile market is so fragmented, it’s far easier to get a new game going if you have a platform of games in a centralized location from which to evangelize new releases.(source:insidesocialgames


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