游戏邦注：本文作者是Matthew Tubergen。Matt是手机内容领域的专家，和迪斯尼、NFL和LucasArts有长达10年的合作经验。此外，Matt还主管W3i旗下的发行工作室和投资基金Recharge Studios。

这是令所有游戏玩家恐惧的情境，至少在我们是在刚有时间玩手机的时候。你整天都在参加会议，你感觉手机发出声响，但你没法查看。你因此错失多少邮件、文本和电话？最后你终于有机会浏览手机。在点击几十条提醒通知（游戏邦注：从腐烂作物到第10个“当日交易”）后，你会心生厌恶地停止操作，然后将手机丢弃一旁。

通告和提醒通知都是吸引玩家和推动免费增值游戏取得成功的有效机制，但若使用不当，它们将使你错失众多机会。今天我们要谈论的是各种提醒通知及其合理运用。

push notification from insidesocialgames.com

可使用“提醒”多少次？

3次内能够吸引玩家。通常每天3次就是极限。所以请合理使用。运用何种提醒通知以及其使用目的/时机是创造成功游戏机制的关键。那么什么情况才适合出现提醒通知？

* 消亡极限

* 时间极限

* 数量极限

* 新内容/功能

* 折扣

上述情况都是促使玩家重返游戏或推动游戏发展的绝佳时机。消亡、时间和数量极限与游戏情景或活动密切相关（游戏邦注：如耕作、烹饪和创建活动），是收获或完成某活动的时机。访问者通知则与免费增值游戏的社交元素密切相关，新内容和折扣活动会带动玩家，推动游戏进展。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）

Mastering Freemium Game Mechanics: When and why to use alerts

by SmartApp Marketing

It’s the scenario every app gamer dreads, at least those of use that reach for our phone first chance we have a free moment. You’ve been in meetings all day, you’ve felt your phone buzzing, unable to be checked. How many emails and texts and calls have you missed? You finally get a chance to peak at your phone. You pause in disgust briefly before throwing your phone across the room after tapping with 4 dozen push notifications for everything from rotting crops to the tenth “deal of the day”.

Alerts and push notification are powerful mechanisms for engaging users and driving freemium game success, but wielded incorrectly they can destroy your chances. In this week’s Mastering Freemium Game Mechanics we’ll examine different kinds of push notifications and appropriate use, in coming weeks we’ll dig deeper into wielding some of these tools.

Freemium Game Development: How Many Times Can I “PUSH”?

The third time is the charm. Generally speaking more than three push notifications a day is pushing, no pun intended, the limit. So use them wisely. What kind of push notification and why/when you use it are key to successful gaming mechanics. So what events are susccessful as a push notification?

* Decay Thresholds

* Time Thresholds

* Maximum Thresholds

* Visitors

* New Content/Features

* Discounting

All of the above offer key opportunities to either drive users back into your app or encourage game progression. Decay , time and maximum thresholds all should be familiar from the post on reward schedules. These thresholds are tied to events or actions within the game think: farming, cooking, and building be it time to harvest or completion of an action (building). Visitor alerts tie to social elements of freemium games while new content and discounting drive action and game progression. Next week we’ll explore the thresholds deeper.

Do you have other key opportunities to utilize alerts that you’ve identified in your games? Sound off below.

Matthew Tubergen, Product Manager, Recharge Studios, W3i, LLC

Matt is a mobile content expert with a decade of experience working with brands that include Disney, NFL and LucasArts. Matt heads up W3i’s wholly owned publishing arm and investment fund, Recharge Studios（Source：smartappmarketing）