1）应用分析公司App Annie最近在北京公布的数据显示，美国与世界其他地区iOS游戏开发商的营收比例为40：60，中国在iPhone和iPad平台的免费游戏下载量居世界第二位。

geographic-ios-breakdown(from App Annie)

英国、德国和法国等欧洲最大的市场占据16%的iPhone游戏营收比例，占14%的iPad游戏营收份额，而中国仅占1%的iPhone游戏营收，5%的iPad游戏营收。日本占8%的iPhone游戏营收，3%的iPad游戏营收。

game-genres(from App Annie)

从游戏类型上看，街机、冒险、动作、模拟和RPG类游戏所占比例较为持平；不过在iPad平台，冒险类游戏所占营收份额相对较大，RPG游戏所占营收最少，仅有3%。

in-app-purchase-rise(from App Annie)

App Annie数据还表明，iPhone采用IAP功能的免费增值游戏数量从去年10月份开始飞速增长，而iPad平台同类游戏的起飞时间是今年1月份。

2）据techcrunch报道，移动广告网站Millennial Media在2010年总营收是2009年的三倍，但最近才透露其2010年总营收具体数额为4780万美元，比2007年的150万美元增长了 3000%，已成为目前最大的独立移动广告网络之一（游戏邦注：AdMob已被谷歌收购，Quattro也被苹果收购）。

Millennial Media(from ifanr)

其竞争对手AdMob在2009年被收购时的营收为1亿美元，实际所得是4000万美元（AdMob与发行商进行60/40的营收分成），但目前尚无Millennial的4780万美元进行分成之后的净收益数额。

据彭博社报道，Millennial有可能在今年秋季或2012年初进行IPO，其估值已达7亿美元（AdMob以7.5亿美元价格出售给谷歌）。

3）据《华尔街日报》报道，日前有传闻称iPhone 5将于今年10月中旬通过Sprint渠道发售，路透社消息则表示，苹果正打算降价销售8GB iPhone 4。

iphone-5(from rm90.com)

4）手机支付公司Boku日前与法国运营商展开合作，支持法国用户使用Bouygues Telecom和SFR运营商计费系统。

5）新兴手机游戏公司Lunch Money最近发布新款SDK为应用开发商提供游戏盈利和销售解决方案。这个SDK已植入其iOS游戏《Recess》，目前包括社交积分排行榜和代币功能。

Game Developers Choice Online Awards(from gamingupdate)

6）游戏开发者精选在线游戏大奖（Game Developers Choice Online Awards》日前公布第二届大奖入围名单，获得提名的社交游戏包括：

·Dragons of Atlantis（Kabam）：最佳在线视觉艺术、最佳社交网络游戏

·CityVille（Zynga）：最佳社交网络游戏、最佳在线技术

·Gardens of Time（Playdom）：最佳社交网络游戏、最佳在线游戏

·FrontierVille（Zynga）：最佳社交网络游戏、最佳在线游戏设计、最佳在线游戏音效

·Ravenwood Fair(Lolapps）：最佳社交网络游戏、最佳在线游戏设计、最佳在线游戏音效

·Empire Avenue（Empire Avenue）：在线创新大奖

·Zombie Lane（Digital Chocolate）：在线创新大奖

·Monster Galaxy（Gaia Onlie）：最佳新款在线游戏

Farmville_Freak_crops_for_cause_notice(from farmvillefreak.com)

7）社交游戏开发商Zynga游戏《FarmVille》与美国儿童教育组织The Edible Schoolyard Project携手，推出限量版“彩虹甜菜”，将贩售该物品的收益全额捐献给Edible Schoolyard Project。玩家可捐款选择5、10或者25美元获得这种甜菜，并赢取一个限量版花园守护神装饰物，他们收割甜菜后还可以收到一个虚拟便当盒。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）

1）U.S. Makes Up Slightly More Than 40% of Revenues For iOS Game Developers

By Kim-Mai Cutler

Game developers on average are seeing a roughly 40-60 split between the U.S. and the rest of the world in terms of revenues, according to app tracking company App Annie. The Beijing-based company, which recently raised an undisclosed amount of funding from IDG Capital, went through the games it tracked in June to create an estimate of how iOS mobile gaming revenue breaks down geographically. It shared them last night at a Mobile Monday event in Beijing.

The bigger European markets like the United Kingdom, Germany and France make up at least 16 percent of iPhone revenues and at least 14 percent of iPad revenues. While China only contributes 1 percent of iPhone revenue, it makes up about 5 percent of iPad revenue. In Japan, the reverse is true with the country contributing 8 percent of iPhone revenue, but just 3 percent of iPad revenue. While we don’t know the revenue breakdown for the Android platform, which is only starting to mature in that regard, Google’s group manager for Android Eric Chu said in May that the majority of the platform’s app installs are already happening outside of the U.S.

In terms of gaming genres, App Annie said the breakdown is roughly even between the big categories like arcade, adventure, action, simulation games and RPGs. On the iPad, adventure games make a proportionally larger share of revenue, while RPGs take up a far lower share of revenue.

One of the other charts the company’s chief executive Bertrand Schmitt shared highlighted the rise of free-to-play games that monetize with the sale of virtual goods. This shouldn’t be a surprise to anyone who follows the charts, but it looks like the trend began to take off in October of last year on the iPhone and in January of this year on the iPad.（source:insidemobileapps）

2）Mobile Ad Network Millennial Media Saw Nearly $50 Million In Revenue In 2010

Leena Rao

We’ve known that mobile ad network Millennial Media more than tripled revenue in 2010 from 2009 and achieved profitability. But we didn’t know how much the mobile ad network brought in, until now. In the recent 2011 Inc 500 list, Millennial revealed that it saw $47.8 million in 2010 revenue, up over 3,000 percent from 2007 revenue of $1.5 million. And while we don’t know what Millennial’s net income is, we know the company is profitable.

Millennial is one of the largest remaining independent ad networks after AdMob was bought by Google and Apple acquired Quattro. There’s no doubt that many technology companies have eyed Millennial as an acquisition target, but the company has managed to remain independent despite the increased consolidation taking place in the mobile ad space.

In addition to Millennial’s independent ad network, the company also operates and manages private mobile ad networks for large media companies and conglomerates that have multiple apps and sites, essentially powering a self-service ad network for these companies. And Millennial has a deal with a “prominent internet media company” (but declines to name the company) that has completely outsourced its mobile advertising to Millennial.

For basis of comparison, AdMob reportedly had a $100 million revenue run rate when it was acquired in 2009, which could have put its actual revenue at $40 million (AdMob split its revenues 60/40 with publishers). It’s unclear if Millennial’s $47.8 million in 2010 revenue is post-split.

Hopefully we’ll see more details of Millennial’s financials when the company files its S-1 for a public offering in the coming months. CEO and founder Paul Palmieri has had ambitions of taking the company public, and the timing may be right considering this seems to be the year of the tech company IPO. In May, Bloomberg reported that Millennial was talking to bankers about an IPO, which could come in the Fall or in early 2012 and would value the company at a whopping $700 million to $1 billion (AdMob was sold to Google for $750 million).（source:techcrunch）

3）[Rumor] iPhone 5 Available Through Sprint — The Wall Street Journal is reporting that the iPhone 5 is set to launch in mid-October and that it will be sold by Sprint. Additionally, Reuters is reporting that Apple is also working on an 8GB iPhone 4 to be sold at discount.（source:insidemobileapps）

4）Boku Expands Direct Carrier Billing — Mobile payments company Boku is expanding its direct carrier billing in France. The payment option will now be available to users of Bouygues Telecom and SFR.（source:insidemobileapps）

5）Lunch Money Launches Mobile Game Monetization Platform — A new startup by the name of Lunch Money has announced a new platform SDK that will help mobile app developers both monetize and distribute their games, as TechCrunch covers. Presented via its iOS game, Recess, the initial features for the platform include a social leaderboard and token system that works similarly to an analog arcades (tokens are needed to play various free-to-download games).（source:insidemobileapps）

6）Game Developers Choice Online Awards Reveals Finalists — The finalists for the second annual Game Developers Choice Online Awards have been announced. Below are the social game nominees and their respective categories.

Dragons of Atlantis (Kabam) — Best Online Visual Arts, Best Social Network Game

CityVille (Zynga) — Best Social Network Game, Best Online Technology

Gardens of Time (Playdom) — Best Social Network Game, Best New Online Game

FrontierVille (Zynga) — Best Social Network Game, Best Online Game Design, Best Audio for an Online Game

Ravenwood Fair (Lolapps) — Best Social Network Game, Best Online Game Design, Best Audio for an Online Game

Empire Avenue (Empire Avenue — Online Innovation

Zombie Lane (Digital Chocolate) — Online Innovation

Monster Galaxy (Gaia Online) — Best New Online Game （source:insidesocialgames）

7）Zynga Launches Campaing with Edible Schoolyard Project — The Edible Schoolyard Project is an organization that supports education throughout the United States and now Zynga’s FarmVille players can contribute. Players can purchase a limited edition “rainbow chard” for their farm with 100 percent of proceeds going to Edible Schoolyard. Additionally, should players donate $5, $10, or $25 they will both receive the chard but also gain a limited edition garden gnome decorative item. Once the crop is mastered, they will also receive a virtual lunchbox full of produce.（source:insidesocialgames）