游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

每日观察:关注Latitude当代游戏玩家特征调查(8.24)

发布时间:2011-08-24 10:28:25 Tags:,,,

1)Latitude最新调查报告表明,人们必须转变对传统游戏玩家通常具有反社交人格的刻板印象,今天的游戏玩家一般“更具社交性,多为科技达人,而且是目标明确的一代”,84%的受访者每周都会使用多次社交媒介。

new gamers(from Latitude)

new gamers(from Latitude)

该调查受访者为290名年龄介于15至54岁的智能手机用户,他们认为自己至少算是“休闲游戏玩家”,约有半数受访者认为自己是“狂热游戏玩家”。

interact with games(from Latitude)

interact with games(from Latitude)

当问及“未来希望用哪种形式与游戏进行互动”时,71%玩家称希望使用微软Kinect这类体感控制技术,有38%用户希望可以体验基于地理定位的游戏。

games applied(from Latitude)

games applied(from Latitude)

针对“希望游戏使用于哪个领域”这个问题,75%受访者的回答是“学习和教育”,有72%选择的是“个人健康”,56%选择了“社交联系”,52%选择“经济和金融管理”,47%选择“环境保护与能源节约”,33%选择“行政管理”。

2)据读写网报道,社交网络MySpace营销主管AI Dejewski表示,MySpace或将重新定位为音乐中心,并与Spotify和iTunes等服务展开竞争。

MySpace(from lapitechnology.com)

MySpace(from lapitechnology.com)

该网站在2008年遭遇Facebook挑战时的主要功能和元素就是音乐分享,其新东家认为MySpace仍然拥有可观的品牌和音乐粉丝影响力,并将于今年底与一些娱乐圈名人和品牌展开推广合作。流行歌手及演员Tustin Timberlake目前持有MySpace股份,并任该网站创意总监。

3)据allfacebook报道,EA最近刚向Facebook推出的《模拟人生社交版》目前活跃用户已达800万。该游戏可支持五种语言,最近还获得了Gamescom大会的2011年最佳网页游戏大奖,其Facebook粉丝页面至今已收获700多万个“likes”。

the-sims-social(from insidesocialgames.com)

the-sims-social(from insidesocialgames.com)

4)科技创业孵化公司YouWeb(游戏邦注:其资助社交及手机游戏公司包括CrowdStar、Slibblingz和iSwifter)日前融资200万美元,此外还聘请前沃尔玛高管和科技元老Michelle Yee Sangster任业务开发副总裁。

michelle-yee-sangster(from venturebeat)

michelle-yee-sangster(from venturebeat)

5)《RockeBird》是一款由BeTomorrow开发的儿童街机游戏,原先发布于苹果iOS平台,并于去年8月推出了Facebook版本,据AppData数据显示,该版本游戏目前MAU是53万6335,DAU则是2万4257。

RocketBird-Main(from insidesocialgames)

RocketBird-Main(from insidesocialgames)

玩家在游戏中的任务是控制一只身上背火箭的黄色小鸡,让它在飞行过程中躲过各种障碍。该游戏分成四个主题世界,每个世界都有6个子关卡。玩家目标就是让小鸡飞得更远,并以此赢取星星奖励。

该游戏的社交功能在于,支持玩家发布最新游戏分值,邀请好友,并植入了一个积分排行榜。

6)佛罗里达开发商21st Street Games和纽约设计公司Elite Gudz日前向Facebok发布《Techno Kitten Adventure》,该游戏原先已推出Xbox Live Indies和iOS版本,玩家任务是控制一只身上捆绑火箭的小猫,让它在环球飞行过程中一路躲过无数小星星,其风格与《Robot Unicorn Attack》颇为类似。

Techno Kitten Adventure(from games)

Techno Kitten Adventure(from games)

该游戏植入了一个积分排行榜和每周竞赛活动,提供了两种地图包裹,每个售价0.99美元(或者10个Facebook Credits)。

7)据socialtimes报道,谷歌社交网络Google+最近宣布将屏蔽采用假名或昵称帐号一事引起了舆论的高度关注。Google+团队成员Wen-Ai Yu最近发表博文指出,Google+开始推出实名制徽章,如果用户访问某位名人或公众人物页面,就可通过该徽章判断此人是否为该名人本尊。

Google+(from guao.hk)

Google+(from guao.hk)

据称这一实名制举措还将逐步向所有用户推行,但有不少普通用户及观察者认为,Twitter虽然也有实名制帐号,但这一帐号仅限于名人及公众人物,并不强制普通人采用,这种做法可以避免名人被冒名顶替,但对重视个人隐私的普通大众来说,社交网络实名制究竟有何意义则仍然有待探讨。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

1)Gamers Today Are More Social Than You’d Think

By Richard MacManus

It’s common knowledge that gaming is one of the most popular activities on the Web, but we often don’t have a good sense of what type of person a modern gamer is. A new research report from Latitude set out to answer the question: who is today’s gamer?

As one participant in Latitude’s study noted, traditionally gamers have been thought of as the “stereotypical, petulant and portly adult playing a viscerally violent game in his parents’ basement.” According to the report findings, that stereotype of the anti-social, immature gamer is outdated. Today’s gamer is “social, tech-savvy, goal-oriented” and is much more social than they’re usually given credit for. For example, 84% of the study participants use social media “at least several times per week.”

The findings come from a Web survey amongst 290 smartphone owners between the ages of 15-54 who self-identified as at least “casual gamers,” with nearly half labeling themselves “game enthusiasts.” This infographic from Latitude summarizes the findings:

Click here to view large image.

The following visualization answers this question: How Would You Like to Interact with Games in the Future? Gesteral systems, such as Microsoft’s motion-controlled gaming system Kinect, is the most popular request.

This visualization asks: Where Would You Like to See More Games Applied? Education and healthcare were the two most popular answers.(source:readwriteweb

2)MySpace Relaunch Will Put its Focus Back on Music

By John Paul Titlow

MySpace went through several attempts to reinvent itself before being sold by News Corp in June. Its new marketing head Al Dejewski told Ad Age the company will shift its focus more intently on music and try to compete against the likes of Spotify and iTunes, .

Even as the site has shed users, revenue and credibility in the social networking space over the last few years, MySpace never really stopped being a legitimate place for musicians to share their music and for fans to hear it, even in the face of upstarts like BandCamp and SoundCloud. Indeed, sharing music was a central factor in the site’s early growth before it was first eclipsed by Facebook in 2008.

Its new owners want to capitalize on the fact that even as regular users flee, bands and music fans still turn to MySpace. A launch campaign planned for later this year will feature an array of celebrities and major brands acting as promotional partners. Pop star and actor Justin Timberlake, who now owns a stake in the company, is acting as the site’s creative director.(source:readwriteweb

3)The Sims Social Already Has 1.5 Million Facebook Friends

by Jennifer Moire

About 1.5 million active users are already creating mischief and mayhem with the Facebook debut of Electronic Arts‘ award-winning, life simulating game “The Sims Social” on Facebook.

EA has a deep history in Facebook gaming, and “The Sims Social” joins the powerful Sims brand, which has sold 140 million units since its launch 10 years ago,with translations into 22 different languages in 60 different countries.

Sims games allow players to create and live a virtual, simulated life on a computer.

Players create their Sims, or computer personalities, in any likeness they choose and experience every aspect of their Sims’ social lives, including building a variety of relationships with their real Facebook friends.

With “The Sims Social,” the fun begins when players are presented with challenges, such as forming romantic attachments, flirting, joking or getting married.

They can build dream homes, take showers together, or play pranks on each other.

The challenges are designed to create embarrassing, funny or tension-filled interactions between you and your Facebook friends through news feed updates or wall posts.

The game has been available in five languages and recently won the 2011 Best Browser Game Award from Gamescom.

“The Sims Social” app is free and available from the brand’s Facebook page.  The game also has a fan page that boasts more than 7 million likes to date.(source:allfacebook

4)Social incubator YouWeb raises $2M

Dean Takahashi

Technology company incubator YouWeb has spawned incredibly successful social and mobile game companies. Now the Burlingame, Calif.-based incubator has raised $2 million in funding for itself.

YouWeb is raising the money from existing investors to help fuel its expansion. The company has also hired ex-Walmart executive and tech veteran Michelle Yee Sangster (right) as senior vice president of business development. Peter Relan, chairman of YouWeb, said in an earlier interview that he was accelerating the pace of investment at YouWeb and was driving faster expansion for YouWeb’s portfolio companies, which include CrowdStar, Sibblingz and iSwifter.

YouWeb already had one exit from its social game portfolio when Japan’s Gree bought OpenFeint for $104 million. Sangster will help drive business development at YouWeb companies such as iSwifter, which streams games and other entertainment to iPads. YouWeb will also expand into non-game markets. Target markets include mobile, commerce and advertising.(source:venturebeat

5)BeTomorrow’s RocketBird Still Flying High on Facebook

By Randy Nelson

RocketBird is a kid-friendly arcade title from BeTomorrow. Originally released for Apple iOS devices, a Facebook version of the game debuted in August 2010 and has since rocketed right on to our weekly rankings lists.

According to our traffic tracking service AppData, RocketBird currently has 536,335 monthly active users and 24,257 daily active users.

The premise of RocketBird is nearly all in its title: Players control the flight of a yellow chick with a rocket strapped to its back while attempting to avoid various obstacles. The game is divided into four themed worlds, each with six sub-levels. The goal on each is to fly as far as possible, with a total of one to three stars awarded per level depending on how far the player has gotten.

As the player flies through each level, they begin to travel faster, thus increasing the challenge. Along the way, they must pick up lightning bolts in order to keep from running out of thrust. In later levels, power-ups including warp portals that let players quickly return to their last farthest point in a level and bullet time that allows them to slow down the game to dodge obstacles, are unlocked. These items are awarded to players after posting high scores but can also be purchased.

For social features, RocketBird lets players taunt their friends after posting a new best score. The game features friend and overall leaderboards. There’s also an option to invite friends to play the game.

RocketBird makes use of Facebook Credits for the purchase of additional power-ups. Facebook’s currency can also be used to disable interstitial pop-up ads, which players must wait for a timer to expire in order to bypass, for a price of 10 Facebook Credits for two months.(source:insidesocialgames

6)Techno Kitten Adventure brings the ultimate Internet meme to Facebook

by Joe Osborne

If you’ve been a citizen of the Internet for longer than five minutes, you know what lolcats are. (If not, then you’re clearly on the wrong Internet.) Merging two of the largest web phenomena to date–funny cat media and Facebook games–Florida-based developer 21st Street Games and New York-based design firm Elite Gudz have brought Techno Kitten Adventure to Facebook.

Originally released on Xbox Live Indies and the iOS App Store, the game has players guiding a kitty strapped to a jetpack through a tiny corridor of stars, avoiding blinking stars and attempting to see just what in the world is going on through … more stars. Oh, and did we mention the thumping techno beats?

Of course, hitting the ceiling or floor in this starry tunnel ends your run, but starting over is as simple as hitting the space bar again, which is how you keep Techno Kitten afloat–the longer you hold in the space bar, the higher it flies. Timing–and hopelessly trying to look past the borderline-epileptic laser light show–is as vital in Techno Kitten Adventure on Facebook as it is on other platforms. But why Facebook?

“When we started this project our goal was to spread the happiness and insanity that is Techno Kitten to the whole world,” 21st Street Games Creative Director Brian Ferrara said in a release. “Today we’ve come one step closer and I can really see the rainbow.” That’s reason enough for a game as crazy as this, trust us.

For this social rendition, 21st Street Games introduced friend-driven leaderboards and weekly tournaments in vein of games like Bejeweled Blitz and Fruit Ninja Frenzy. Of course, Techno Kitten Adventure is not without some virtual goods, offering two map packs (new areas to play through) for $.99 a piece, or 10 Facebook Credits. If you were a fan of Robot Unicorn Attack when it hit Facebook recently, then we’d say Techno Kitten Adventure is right up your alley.(source:games

7)Google+ Adds Name Verification, Sparks Controversy

By Kelsey Blair

What’s in a name? Google+ sparks a debate by adding name verification to social network. In other words, no pseudonym for you.

Google + is Google, Inc’s social networking site that launched in late June 2011. Already, the site has over 25 million users and as generating buzz with features specifically designed to counter the flaws of social networking giant Facebook. The Internet is full of Google+ updates, and social media experts are speculating about the network’s longterm success and whether or not Google+ will be Facebook’s first major competitor. However, even though most of the hyp around Google+ has been positive so far, one issue is causing debate: “real names”.

Google raised some eyebrows when it shut down user accounts of people who were using a pseudonym or nickname, making no concessions for nicknames that people go by in real life.

Skud explains on her blog: “Because I knew Google’s policies pretty well (as much as anyone can, when they’re so unclear), I knew I was at risk of my account (under the name of “Skud .”) being suspended. I prepared this page about my name gathering evidence and testimonials from people who know me primarily, or solely, as ‘Skud’” Yet, Google+ still suspended her account, and she has yet to be notified of the appropriate appeal process.

While pseudonym supporters are up in arms, Google+ is forging forward with name verification. In a post on the social network, Wen-Ai Yu, part of the Google+ team,  explains:

“Today, I’m happy to announce that we’re starting to roll out verification badges on profiles.

When you visit the profile of a celebrity or public figure, you’ll see a verification badge next to their profile name. This will help you easily determine which profiles are owned by real, verified people.

Here’s an example: In my profile on the top right, you’ll see a grey checkmark next to my name. When you mouse over it, you’ll see that this is a “verified name”.

You might be wondering how to verify your own name on Google+. For now, we’re focused on verifying public figures, celebrities, and people who have been added to a large number of Circles…but keep in mind that this is just the beginning. We’re working on expanding this to include more people in the future, so hang tight!”

Sounds like name verification for all is just around the corner, and the question becomes: is that really such a big deal? After all, social networks like Twitter also offer the opportunity to verify accounts. However, on Twitter verified accounts are mostly used for celebrities and famous figures who are at risk of social media imposters.

So, it makes sense for a celebrity, but what about for the average social media user? People like Skud – who would like to use the name they go by in real life on their social network – and those who value their privacy find the naming policy upsetting. Further, it remains unclear on how verified accounts will work for those who aren’t public figures. How useful will it to verify one Jane Smith from the other?(source:socialtimes


上一篇:

下一篇: