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每日观察:关注苹果iOS 5或取消访问UDID(8.22)

发布时间:2011-08-22 10:29:59 Tags:,,,

1)据The Next Web报道,惠普曾在苹果iPad 2设备上测试webOS操作系统的运行性能,结果发现webOS在苹果硬件设备上的运行速度比原先快两倍,这表明惠普停产webOS设备的主要原因在于其质量不过硬,所以无法吸引用户。

webOS tablet(from popherald)

webOS tablet(from popherald)

此外,惠普内部人士还透露,TouchPad硬件运行过慢,所以抑制了产品研发小组的创新能力。该小组还通过苹果移动浏览器Safari部署webOS,并发现该浏览器在webOS环境中的运行速度也比原来快了许多倍。

webOS原先是由Palm研发,并在2010年被惠普以12亿美元高价收购,惠普对该操作系统的期望并不仅限于智能手机设备,曾打算将其推向上网本和平板电脑平台,但目前来看这一策略显然已经破产。

2)comScore七月份调查数据显示,Facebook和Twitter当月在美国独立访问用户流量均取得突破进展;Facebook在该时期的美国独立访问用户达1.62亿(游戏邦注:6月份的数据为1.608亿,5月份为1.572亿)。

total unique visitors(from comScore)

total unique visitors(from comScore)

Twitter同一时期的美国独立访问用户达3280万(6月份为3060万,5月份是2700万);LinkedIn在IPO之后的流量也呈攀升状态,7月份的独立访问用户为3250万(6月份为3390万),MySpace的同一数据为3280万,比6月份的3300万略为下滑。

3)苹果在上周提交的专利申请表显示,该公司有意将真实感技术(augmented reality)作为iOS软件的核心功能之一,并与其原生地图功能绑定在一起。从苹果iOS AR有关材料中可以看出,该技术将可指向一部iPhone所在区域,然后在实时相机功能中覆盖其周围环境的数据和内容,这种技术与被Layar、Wikitude和Junaio等AR应用所采纳。

Apple patent(from mobile-ent)

Apple patent(from mobile-ent)

苹果专利利申请表明,该公司有意将这项技术用于地图和导航功能,为用户指示方向和相关兴趣地点。观察者称假如苹果将AR技术植入iOS软件,其带来的坏处是可能威及其他真实感初创企业的生存,而益处则是让真实感技术迅速得到大众认可,激发人们开发更多先进的AR应用和服务。

4)苹果日前宣布iOS 5或将不再支持开发者、移动广告网络访问用户独立设备的ID帐号(简称UDID),有观察者称此举或同时影响开发者、移动广告网络追踪用户访问应用的业务。

UDID(from idownloadblog.com)

UDID(from idownloadblog.com)

开发者和第三方广告网络常使用UDID锁定用户,追踪他们使用或不使用某些应用产品的行为,以便根据用户喜好推广应用。这种UDID与其他基于网页服务的ID不同,它与用户随时携带的移动设备绑定,并且不可清除或重新设置,因而容易引发用户隐私安全问题。

苹果虽然并未确认是否采取这一行动,但已经建议开发者在自己的应用中创建唯一识别符以取代原先做法。

5)EA宣布将科幻/恐怖题材的第一人称射击游戏《死亡空间》植入RIM平板电脑黑莓PlayBook。这款掌机与PC游戏原先已推出iOS版本,不久后还将发布Android版本,并与《FIFA》和《极品飞车》等游戏登陆索爱Xperia Play手机平台。

Dead Space--BlackBerry PlayBook(from intomobile)

Dead Space--BlackBerry PlayBook(from intomobile)

6)据pocketgamer报道,德国开发商Fishlabs日前表示旗下一款与《浴火银河》风格相似的免费多人游戏将于明年问世。这款尚未命名的游戏将采用PvP战模式,目前尚处于制作初级阶段,所以还没有其他具体细节可公布。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

1)Report: webOS ran twice as fast on an iPad 2 than on the TouchPad

Sean Ludwig

One reason HP may have shuttered its webOS-based devices unit Thursday may be that its hardware was only half as fast as its major competitor.

A report from The Next Web says HP internally tested webOS on an Apple iPad 2 and found that the operating system ran over twice as fast on Apple’s hardware, suggesting HP didn’t build a good enough tablet to attract customers.

Additionally, an internal HP source reportedly said the TouchPad hardware prevented the team from innovating “beyond a certain point” because it was too slow. The team also tried deploying webOS through Apple’s mobile Safari browser as a web application and it ran several times faster there too.

No wonder demand for the HP TouchPad was nearly nonexistent: It just wasn’t powerful enough to run its own OS properly.

This raises the question that if HP had decided to produce a more powerful and better equipped TouchPad, could it have succeeded? We think so.

HP made some stunning decisions Thursday, including making a large bet on enterprise software with the $10.3 billion acquisition of Autonomy and moving away from hardware by exploring options to spin off its PC business. Killing webOS devices fits in with its goal of getting rid of the PC business. HP reportedly told its employees that it is “not walking away from webOS,” but because it killed the hardware unit that runs it, the future is not encouraging.

webOS originally came from Palm, which HP bought for $1.2 billion in 2010. HP said that it wanted Palm for more than just its smartphones, and that it had big plans to bring webOS to netbooks and tablets as well. Obviously, that didn’t turn out so well.(source:venturebeat

2)Facebook, Twitter Drew Record Numbers Of U.S. Visitors In July

Leena Rao

comScore’s July traffic numbers are out and similar to June’s findings, Facebook and Twitter both saw record traffic in terms of U.S. unique visitors in the month. In July, Facebook saw a whopping 162 million unique visitors, compared to 160.8 million unique vistors in June, and 157.2 million uniques in May.

Twitter also posted record traffic in its five year history; with 32.8 million unique U.S. visitors in July, up from 30.6 million unique visitors in June, and 27 million unique vistors in May. As we’ve noted in the past, the steady increase in traffic is a big deal for Twitter, which splits traffic between its own mobile clients and the many third-party clients that are used to access the network. And Twitter just completed the switch from the old web interface to its redesigned, feature-rich web app.

LinkedIn, which saw a traffic spike post-IPO, dipped slightly in terms of unique U.S. visitors in July, seeing 32.5 million unique visitors in the month compared to 33.9 million unique visitors in June. MySpace continued to bleed traffic, with 32.8 million unique visitors in July (tied with Twitter), down from 33 million in June.

While we once thought that Facebook and Twitter would duel it out for users and traffic, clearly that’s not the case anymore. Facebook’s U.S. traffic is five-fold to Twitter visitors.

Twitter isn’t ‘killing’ Facebook, or vice versa, as Twitter is still growing in terms of traffic.

But with the new kid on the block, Google+ steadily gaining users, it should be interesting to see if the search giant’s social network will reach Twitter’s traffic. Already there are signs that Google+ traffic is slowing, but it’s still early and that could change. (source:techcrunch

3)Apple patent hints at plans for augmented reality built in to iOS

by Stuart Dredge

Potentially bad (or good) news for the existing AR startups.

An Apple patent application published this week hints at plans to make augmented reality a core feature of the iOS software, tied into its native mapping capabilities.

Patently Apple has the story and illustrations, which indicate that iOS AR will involve pointing an iPhone at the surrounding area and then overlaying data and content onto the live camera feed – exactly the kind of technology currently being used by AR apps like Layar, Wikitude and Junaio.

Apple’s patent also points to potential usage of this technology for mapping and navigation, displaying directions and points of interest on the screen as it points at the real world.

The patent could be seen as really bad news for those augmented reality startups, if Apple decides to build AR into the iOS software. However, an alternative view would be that it would be good news: it would raise awareness of augmented reality hugely, and create a much bigger audience for any advanced AR apps and services provided by those startups.(source:mobile-ent

4)As Apple Sets Out to Deprecate UDIDs, Developers Look for Alternatives

By Kim-Mai Cutler

Amid privacy concerns, Apple said it will deprecate unique device ID numbers in the next version of iOS. The move might create some temporary complications for developers and ad networks that need to keep track of which apps consumers use.

Unique device IDs, or UDIDs, have been used by developers and third-party advertising networks to target consumers. Mobile advertising companies would use UDIDs to keep track of which apps people had or didn’t have, so they wouldn’t promote an app to a consumer that they already own. On top of that, by keeping track of the collection of apps a user has downloaded, an ad network could understand a person’s interests or infer their gender or age.

Unlike other types of ID numbers that web-based services use, UDIDs are tied to a physical device that people carry around with them everywhere and they can’t be cleared or reset so long as consumers keep using the same device. This raised privacy concerns from national media outlets like The Wall Street Journal, which did a series of investigations late last year that showed that many prominent apps would share personal information about users like their location, age and gender with other companies.

While Apple didn’t explicitly say what prompted the move, it understandably would want to allay these privacy concerns. Apple is instead asking developers to create unique identifiers that work specifically with their apps (see below). Keep in mind that it may take some time before UDIDs are fully wound down as some deprecated features in iOS 3.0 are still working today.(source:insidemobileapps

5)Dead Space brings sci-fi horror to the BlackBerry PlayBook, coming soon to Xperia Play2

By: Simon Sage

Today’s a good day for BlackBerry PlayBook owners hungry for high-quality apps. EA has launched Dead Space, a popular sci-fi/horror first person shooter video game, for RIM’s tablet. The console and PC game previously made its way to the iOS, but Android support is on the way soon too. Sony Ericsson has announced that they’ll be hosting the game on their Xperia Play handset (better known as the PlayStation phone) along  with a few other titles, like FIFA and Need for Speed.(source:intomobile)   http://www.intomobile.com/2011/08/19/dead-space-brings-scifi-horror-blackberry-playbook-coming-soon-xperia-play/

6)Exclusive: Free-to-play multiplayer Galaxy on Fire due next year on iPhone and iPad

by Will Wilson

Fishlabs has told Pocket Gamer that it’s currently working on a free-to-play multiplayer title set in the Galaxy on Fire universe, due to be released next year.

The as-yet-unnamed title will be an arena-like, multiplayer-only game with none of the grand story arcs or trading seen in previous games in the series.

Instead, the focus will be on PvP battles using the same style of combat as the Pocket Gamer Silver Award-winning space epic (pictured).

As the title is still in the early stages of development there are no details on which ships will feature in the finished game, nor on how the in-app purchases will work. But you can be sure it’ll be packing some very pretty visuals.(source:pocketgamer


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