1）尼尔森最新调查结果表明，Android用户对Android Market应用的投入时间仍然比较有限。前10款最热门的Android应用占用户投入时间的43%，前50款热门Android应用占用户投入时间的61%。

time spent on apps(from nielsen)

Android Market目前应用总数已超过25万款，从该调查结果可以看出，剩下的24万9950多款应用合起计仅占用户投入时间的39%。

调查还指出，多数Android手机用户平均每天访问应用程序和移动浏览器的时间仅有1小时，其中有67%的时间用于访问应用程序，还有33%的时间用于浏览网页。

2）美国手机游戏、音乐及娱乐门户网站MocoSpace日前宣布投入100万美元成立基金会，鼓励开发者面向MocoSpace平台开发HTML5游戏。

mocospace-logo(from universosymbian.org)

被该基金会选中的开发者，将得到由MocoSpace提供的资金、市场营销和推广支持。目前已获得支持的游戏包括New Game Town推出的《Happy Farm》和《Cage Fighter》，Upgraded Studios游戏《In the Club》以及Celander的《Goosy Avatar》。

MocoSpace现有2200万用户，该公司最近还推出了自主开发的《Street Wars》和《Stage Hero》，这两款游戏的MAU总数在70万以上。

3）诺基亚日前与加拿大移动应用开发商Polar Mobile Inc,合作，面向诺基亚智能手机设备开发300多种媒体应用。这些应用将登陆诺基亚Symbian智能手机，以及即将面世的N9手机和诺基亚Windows Mobile手机。

在今后两个月中，Polar将针对诺基亚Symbian操作系统发布近50款手机应用，该公司同时还面向MeeGo平台开发产品。

Nokia-Polar-Mobile(from thetelecomblog.com)

观察者认为此举表明诺基亚急需借助手机应用的力量，扭转在智能手机市场的不利处境，据市场调研公司IDC数据显示，诺基亚今年第二季度的智能手机销量下滑了30%，而苹果和三星同一时期的增幅则分别达到141%和380%。

4）根据微软Building Windows 8博客消息所称，微软最新版操作系统Windows 8将包含一个应用商店功能，为用户提供跨桌面电脑、平板电脑和智能手机的统一体验。

Windows 8(from readwriteweb)

Windows 8将推出桌面电脑、平板电脑/手机这两个版本，预计该操作系统将于明年问世。这并非微软首次将数字应用商店与PC操作系绑定——之前的Windows Vista也植入了Windows Marketplace但收效甚微。该公司最近还运营了一个基于网页的Games for Windows Live Marketplace。

与Windows Phone 7操作系统一样，Windows 8也将与Xbox Live功能绑定。

5）惠普公司日前宣布不再生产包括手机、平板电脑Touchpad在内的WebOS设备。惠普在一年前以12亿美元收购了WebOS产商Palm，随后在两个月之内又发布了Touchpad平板电脑。

webOS-HP(from nexus404.com)

WebOS一直都不是智能手机领域的主流竞争者，其最高峰发展时期的市场份额甚至不足2%，但却仍有EA、Rovio、Glu Mobile、Gameloft等不少游戏开发商向该平台移植游戏。惠普表示公司将继续探索优化WebOS软件的出路。

6）据pocketgamer报道，日前有传闻称OnLive公司打算将其云游戏服务推向智能手机平台，HTC Evo 4G有可能成为其首选的手机平台。不过该公司至今未正式确认这一消息。

7）AceMetrix最新调查报告指出，虽然苹果iPad是最抢手的平板电脑，其广告风格也备受青睐，但目前最受欢迎的平板电脑产品的电视广告却并非iPad，而是三星Galaxy Tab。

tablets ad(from gigaom)

该报告根据说服力（游戏邦注：包括渴望度、关联性、喜爱度、关注度、信息性和变化性）和“可看性”对不同的平板电脑产品广告进行评估，发现三星的“Feel Free”广告得分最高，获得了650个点数；居于其次的是苹果iPad“It Becomes Delightful, Even Magical”广告，获得了640个点数。RIM的Playbook广告侧重于多任务处理和Adobe Flash功能，以636个点数排在第三名。惠普TouchPad广告得分是633个点数。

惠普目前工推出了8个不同版本的TouchPad广告，其今年的电视曝光率最高，而三星则为其平板电脑推出了6个版本的广告；苹果今年播放了5个iPad广告，这些广告都受到了普遍欢迎。苹果5个广告的平均得分是627个点数，而三星6个广告的平均得分仅为607个点数。

但广告效能与实际销量并不一定成正比，例如三星虽然“广告效能最好”，但其Android平板电脑与苹果iPad的销量比是1：8。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）

1）Top 10 Android apps grab 43% of the pie, according to Nielsen study

Jolie O’Dell

Hundreds of thousands of apps populate the Android Market, but only a tiny percentage of them account for the vast majority of users’ in-app time.

The 10 most popular Android apps capture 43 percent of all the time spent by Android consumers on mobile apps, according to new data released today from market researcher Nielsen. When broadening that sample to the top 50 Android apps, Nielsen found that group of applications accounted for 61 percent of all time spent.

“With more than 250,000 Android apps available at the time of this writing, that means the remaining 249,950-plus apps have to compete for the remaining 39 percent of the pie,” wrote Don Kellogg, Nielsen’s director of telecom research and insights.

Also in Nielsen’s findings was this factoid: Most Android mobile users spend just about one hour each day using apps and mobile web browsers. Of that hour, around 67 percent of time is spent in applications, and 33 percent is spent browsing the web.（source:venturebeat）

2）MocoSpace doubles down adding $1 million to its HTML5 game fund

by Jon Jordan

US mobile games, music and entertainment portal MocoSpace had already dropped $1 million into its fund encouraging developers to make mobile HTML5 games for its platform, and now it’s doubled down.

The reason given is to make sure developers will be ready for Facebook’s HTML5 initiative Project Spartan, which is expected to be publicly rolled out in the autumn. Selected developers will receive cash and marketing support to develop and promote their titles on the MocoSpace Games Platform.

“People want to be able to play games with their friends, no matter what kind of device they have. The best way to make a great cross-platform social gaming experience is to build with HTML5,” said MocoSpace’s CEO Justin Siegel.

“This is what Facebook is realising – and we can’t wait to see what Project Spartan is going to offer consumers and developers.”

Deal in play

To-date, games supported by the fund include New Game Town’s Happy Farm and Cage Fighter, Upgraded Studios’ In the Club and Celander’s Goosy Avatar. All the games on MocoSpace are free-to-play, social and browser-based, and the portal has 22 million users.

Indeed, the company has demonstated its enthusiasm by releasing two internally developed projects, Street Wars and Stage Hero, which have a combined total of over 700,000 monthly active users, average session times of over four minutes, and players averaging nearly two and a half sessions per day.

Developers interested in the fund are invited to submit existing games and proposals to games AT corp.mocospace.com. （source:pocketgamer）

3）Nokia Teams Up with Polar Mobile to Develop Symbian and Windows Mobile Apps

By Bilal Hameed

Nokia has teamed up with Polar Mobile Inc, a Canadian Mobile developer, to produce more than 300 media applications for Nokia smartphones within one year time frame. The Apps will be launch on Nokia’s Symbian smartphones, the upcoming N9 and Nokia’s Windows Mobiles for more than 300 top tier global media brands including Wired UK, Kompas, Advertising Age, Globe and Mail, Shanghai Daily and 7DAYS.

Richard White, General Manager, Nokia Canada said:

Nokia is excited about the opportunity to team up with Polar Mobile to bring hundreds of quality apps to consumers around the world. Polar Mobile’s ability to scale and attract a global set of brands is strategic in supporting Nokia’s efforts in offering compelling apps and experiences for our users.

This is the biggest deal in the history of Polar Mobile. Over the next two months, Polar will release approximately 50 apps for Nokia’s Symbian operating system for existing line of phone. Polar will also develop apps for the MeeGo platform.

Kunal Gupta, Chief Executive Officer, Polar Mobile said:

Nokia is the largest handset manufacturer in the world. With smart phones, they’re hungry for a comeback. We are thrilled that Nokia has chosen Polar Mobile to provide top tier media apps for their devices. Nokia’s global consumer reach is important for many of our customers, especially in Europe, Middle East and Asia. Partnering with Nokia helps our media customers continue to grow their mobile audiences.

Nokia is very desperate to get a reasonable chunk of the smartphone market and so far it has shown little success. According to the research firm IDC, Nokia’s smartphone sales have dropped by 30% during the second quarter of this year. On the other hand the top two smartphone manufacturers by market share, Apple and Samsung, showed an increase of 141 and 380 percent respectively, during the same time.（source:socialtimes）

4）Windows 8 To Feature ‘App Store’

by Kyle Orland

Microsoft’s upcoming Windows 8 PC operating system will feature an App Store, the company has confirmed via a post on the Building Windows 8 blog, offering another possible delivery system for games.

In the post, Microsoft Windows chief Steve Sinofsky lists an “App Store” team among those working on the new operating system, confirming screenshots of such a store (pictured) that were leaked earlier in the year.

No further details on the effort are provided, but Sinofsky grants that “you can probably figure out [what teams are working on] based on the name” of the teams.

This is not the first time that Microsoft has integrated a digital application marketplace into a PC operating system — Windows Vista included a Windows Marketplace that failed to attract much attention. The company also currently operates a web-based Games for Windows Live Marketplace.

Today’s confirmation comes more than 8 months after Apple replicated its success with the iOS app store by launching a version for the Mac platform, attracting over 1 million downloads in its first day of operation.

Microsoft previously contested Apple’s “App Store” trademark, saying the term is too generic to be protectable. Amazon also brought a similar case against Apple, which a judge recently said the Mac maker is likely to lose.

The Windows 8 OS will also include integration with Xbox Live, the company recently confirmed, much like the Windows Phone 7 platform.（source:gamasutra）

5）HP Discontinues Production Of WebOS Devices, Including Touchpad

by Kyle Orland

Major technology company HP has announced it will be discontinuing production of WebOS devices, including mobile phones and the Touchpad line of tablet PCs.

The news comes just over a year after HP acquired WebOS maker Palm for $1.2 billion, and less than two months after the July launch of the company’s TouchPad tablet line.

WebOS was never a major player in a smartphone marketplace dominated by the iOS, Android and Blackberry platforms, representing less than two percent of all handsets at its peak.

Still a number of game developers ported games to the platform, including Electronic Arts, Rovio, Glu Mobile, and Gameloft. Fearless Studios, the independent developer studio founded by former LucasArts employees Haden Blackman and Cedrick Collomb, announced a major project for the platform as recently as June.

HP says it “will continue to explore options to optimize the value of webOS software going forward.”

Meanwhile, HP has also confirmed it is looking into selling or splitting off its Personal Systems Group, which includes the company’s consumer PC business as well as business workstations. （source:gamasutra）

6）Gamescom ’11: Rumour – OnLive for smartphones heading to HTC Evo 4G first

by Will Wilson

While it’s not yet been officially confirmed, OnLive dropped strong hints today that we’re likely to see its streaming games service make its debut on smartphones at some point in the future.

The HTC Evo 4G was mentioned by name during our discussions with the firm, although there was no confirmation that this would be the first handset to get the service.

It stands to reason that an HTC model would be the first in line to receive OnLive, before the more obvious choices of the iPhone or Galaxy S II, as the Taiwanese company bought a significant stake in the streaming service’s business back in February.

The Evo 4G is also one of the smartphones that border on tablet size in any case, measuring 4.3 inches and featuring a kickstand for viewing videos.（source:pocketgamer）

7）They may not buy Tablets, but they love the ads

By Erica Ogg

Apple has by far the best-selling tablet on the market. And the company is known for its glossy, well-produced ads backed by (sometimes annoyingly) catchy tunes. But according to analysis of consumer reaction to all the tablet ads aired on TV this year, the most effective tablet ad produced so far is not from iPad maker. Rather, it’s from Apple’s frenemy Samsung for its Galaxy Tab.

AceMetrix produced the report, which scores ads based on elements of persuasion (desire, relevance, likeability, attention, information, and change) and “watchability,” or how engaged a person feels with the product after viewing the ad. Samsung’s “Feel Free” ad, scored the highest with 650 points. Apple’s best-scoring iPad ad, “It Becomes Delightful, Even Magical,” is next closest to the Tab ad, with a score of 640. Research in Motion’s Playbook ad, which focuses on the tablet’s multitasking and Adobe Flash support, was the third-highest ranked with a score of 636. HP’s TouchPad TV spot follows with 633. See the rest of the list here.

HP actually aired the most TV spots so far this year, with eight different versions of TouchPad ads. Samsung was next with six for its Android-based tablet, according to AceMetrix. Apple is close behind them with five iPad ads aired this year, but received consistently higher scores. Averaged together, Apple’s five ads scored the highest of tablet makers with 627, while Samsung’s six averaged scores of 607.

If you’ve been following the progress of other tablet makers that are not named Apple, you’ll note that the Samsung ad judged “most effective” is not translating to the best sales. Android tablets in general, of which the Galaxy Tab is one, are being outsold by the iPad, by some accounts, by a ratio of eight to one. Apple sold 9 million iPads in its most recent quarter. The PlayBook shipped (not sold) a mere 500,000 units in its first quarter, and we don’t know exact figures yet on the TouchPad, but Best Buy is reported to be sitting on a stack of them, unsold.（source:gigaom）