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Ngmoco称新晋的小团队社交游戏开发者将更难获得成功

发布时间:2010-08-11 13:23:30 Tags:,,

尽管社交游戏(专业门户、社交网站和手机平台)处在快速的发展过程当中,看起来对于开发者是很有前景的,但是事实上社交游戏的整体市场目前来讲竞争已经相当激烈。特别是对于新晋的开发者更是一种挑战。

stardefense_ngmoco

stardefense_ngmoco

Ngmoco行销副总裁Clive Downie表示这个市场竞争相当激烈,那些大型公司将因为更多的资金、资源和人才支持而获得更多的机会,很快新晋的公司和开发者就将发现想分得一杯羹的难度是越来越大了。

Ngmoco创建于2008年,并于2009年的时候获得myspace原首席执行官Jason Oberfest的加盟,后者担任公司在社交应用领域的副总裁。

The social gaming space, whether on Facebook, mobile or a dedicated website, is growing fast. While that growth can be promising for young companies with great ideas, it also means that the market is getting even more crowded than it already is.

ngmoco_freeverse

ngmoco_freeverse

That can be a challenge to newcomers in the space, according to Clive Downie, VP of marketing for Rolando and We Rule mobile publisher Ngmoco.

“What we’re seeing here is companies scrambling to tap into the new needs of consumers,” he said in a new Gamasutra feature. “Competition is building, the bigger companies are becoming more successful, and soon it will become harder for new companies to find a foothold as the market matures.”

Ngmoco, founded in 2008, last year hired MySpace executive Jason Oberfest as its VP of social applications, as the company explores new ways to connect its players. The company’s commercially successful iPhone and iPad game We Rule lets users create kingdoms, and drop in to friends’ kingdoms to work and earn gold.

Downie said that Ngmoco is open to expanding beyond mobile, but for now, its “vision” is to become a leader on 3G mobile devices. “You know, the road is littered with people who don’t change quickly enough,” he said. “But, right now, we have a job to do, we’re doing it, and that’s fulfilling our vision as a company.”


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