作者：Michael DeFazio

清晰性

* 游戏规则是否清楚向玩家传达？（如何传达）

* 游戏目标是否清晰？

* 游戏奖励是否清楚呈现（是否合理）？

* 风险/危险是否清楚说明？

* 游戏如何呈现？（游戏邦注：如玩家是否能够通过截图获悉奖励/目标/风险/危险？）

* 游戏“隐含意义”是什么？（游戏内容如何反映“现实生活”？）

* 游戏内容是连贯？（游戏图像、音频和反馈是否流畅贯穿整个游戏始末？）

* 游戏是否给予适当反馈（图像/音频/触觉）？

* 游戏是否提供一定语境，这样玩家若中途离开（几天/几周/几个月），重返时很快便能融入（不论处在何等级都清楚游戏目标）。

mobile game from garigrid.com

用户&吸引力

* 游戏目标群体是谁？（年龄族群、性别、关注群体等）

* 游戏如何吸引用户眼球？

入门&精通

* 游戏入门难度如何？（屏幕动作是否直观反映控制装置？）

* 游戏节奏是否适应玩家学习游戏功能和玩法，不会令其不知所措？

* 什么元素促使游戏易入门，难精通？（例如，游戏是否设有“简单”目标，但融入“不简单”玩法）

* 游戏如何呈现游戏进度？（进展到什么程度？还要完成多少任务？）

* 玩家是否获悉其表现情况？（何种等级）

* 什么机制促使玩家不会灰心（因失败）或受挫（因感到困惑），这样他们就不会退出游戏？

* 熟练玩家能够获得什么奖励？

挑战&游戏内容

* 游戏如何挑战玩家？

* 游戏鼓励什么游戏行为？

* 游戏限制什么游戏行为？

* 玩家需具备什么装置方能达到熟练程度？（熟练操作、解决问题、记忆……）

重复性&独特性

* 游戏如何带给玩家惊喜？

* 游戏如何区别于其他同类游戏？

* 持续体验玩家能够获得什么奖励（游戏邦注：继新鲜感消失之后）？什么促使游戏内在重复性存在特别之处？

方便性

玩家从启动游戏到真正进入体验需耗费多长时间？

障碍

* 存在什么障碍性因素阻止玩家体验游戏？（例如，设备需支持多点触控，需有键盘，需连网等）（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）

evaluating an effective mobile game experience

by Michael DeFazio

Clarity

* are the game’s rules clearly communicated to the player? (how)

* are the game objectives clear?

* are incentives clear (and appropriate)?

* are the risks/dangers clear/understood?

* how does the game read? (i.e. could someone discypher incentives /objectives /risks /dangers from a screenshot?)

* what are the game’s “metaphors”? (how do things in this game map to “real life”)

* is the game consistent? (does it use the visuals, audio, feedback in a consistent way throughout the game?)

* does the game provide feedback (visual/audio/tactile cues) where appropriate?

* does the game provide enough context so that if a player takes a hiatus (for days/weeks/months) can they return to the game with minimal effort (and understand clearly what the objectives are, regardless of how far into the game they are?)

Audience & Appeal

* who is the target audience for this game? (age group, gender, interest group, etc.)

* how does this game appeal to the audience?

Learning & Mastery

* how easy is the game to “pick up and play”? (does the action on screen map intuitively to the controls?)

* is the pacing appropriate to allow players the opportunity to “learn” features and gameplay without being overwhelmed?

* what makes the game easy to understand and hard to master? (i.e. does the game have “simple” (to understand) goals that are not necessarily “easy” (to execute) in gameplay

* how is the players progress communicated? (how far in?, how far to go?)

* is the player aware of how good/average/bad they are doing? (grading)

* what mechanisms exist from keeping the player from becoming discouraged (if they fail) or frustrated (if they are lost/confused) so they don’t quit?

* what incentives are there for players to achieve mastery?

Challenge & Play

* how does the game challenge players?

* what behaviors does the game encourage?

* what behaviors does the game discourage?

* what facilities does the player need to achieve mastery? (manual dexterity, problem solving, memory …)

Repetition & Uniqueness

* how does the game “surprise” players?

* what makes the game unique from similar games?

* what incentives are there for the person to keep playing after the initial novelty wears off? what makes the inherent repetition special?

Expediency

* how much time does it take between someone realizing they want to play to be actually playing the game? (how long does it take to load and start playing?)

Barriers

* What barriers exist that keep people from playing the game? (i.e.device must support multitouch, keyboard, internet, etc.) （Source：gamasutra）