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每日观察:关注尼尔森手机游戏调查报告(7.7)

发布时间:2011-07-07 12:43:08 Tags:,,,

1)尼尔森最新调查报告指出,游戏已成为最受欢迎的手机应用类型,在过去一个月中将近三分之二的用户在手机上玩游戏。

games are the most popular mobile app(from nielsen)

games are the most popular mobile app(from nielsen)

64%用户曾在手机上玩过一款游戏,93%曾下载应用的用户自称愿意为游戏付费,新闻应用的用户付费比例则是76%;

app downloaders are most willing to pay for games(from nielsen)

app downloaders are most willing to pay for games(from nielsen)

iOS、WP7、Android users are most likely to download games(from nielsen)

iOS、WP7、Android users are most likely to download games(from nielsen)

iOS、Android和WP7用户最乐衷于下载游戏,而黑莓或功能性手机游戏用户一般则体验预装手机游戏。这些玩家平均每月游戏时间为7.8小时,iPhone用户每月玩游戏时间最长,平均达14.7小时,Android则是9.3小时。

iOS gamers spend mroe time on games(from nielsen)

iOS gamers spend mroe time on games(from nielsen)

其他较受应用类型包括天气、社交网络、地图/导航、音乐和新闻。至少有四分之三的用户愿意付费下载娱乐、办公、地图/导航、美食和新闻应用。

2)Zipline Games宣布基于Lua的Moai手机游戏开发平台进行公开测试(游戏邦注:其内测阶段吸引了全球近700名开发者的参与)。Moai SDK为手机游戏开发者提供了一个可扩展性云平台,支持他们使用在线游戏服务、持续存储、DLC功能,以及一个基于Lua并且可兼容各个平台的编程环境。

Moai(from xconomy.com)

Moai(from xconomy.com)

该平台支持开发者使用一种语言(即Lua)面向多个平台开发游戏,它在测试阶段提供免费服务,但正式开放后将向开发者收取云服务使用费。Bungie Aerospace工作室的第一个项目《Crimson》就是使用Moai开发工具,其他使用Moai开发而成的游戏还包括Nay Games的热销iOS游戏《Bubble Ball》(游戏邦注:目前下载量已达1000万次)。

3)由洛杉矶工作室Mention Mobile开发的手机游戏《Trivia with Facebook Friends》于近日登陆苹果App Store,支持玩家在游戏开始后登录Facebook帐号,然后回答一系列关于Facebook好友的问题(例如生日、家乡、约会、婚姻情况等情况),另外还需解开一些限时性的其他迷题,例如辨别好友照片,或者根据年龄将好友名称排列成序。

Trivia with Friends(from itunes.apple.com)

Trivia with Friends(from itunes.apple.com)

每名玩家刚开始时都有5条命,但答错一题就会失去一条命,答错5次游戏就会结束。但玩家也可以通过回答一些奖励性问题来赢得额外生命值,或者耐心等待数小时恢复生命值后再答题。玩家也可以选择小额付款购买生命值,或者一次性花10美元获得永久生命值。该游戏推出一个广告赞助的免费版本,以及一个无广告的0.99美元付费版本。

4)位于香港的App Store分析服务平台App Annie在最近的A轮融资中获得IDG Capital Partners的支持,但并未公布具体融资款项。该平台在2010年3月上线,为应用开发商和发行商提供销售、下载、排名和评论追踪服务,目前有1万3千名注册用户,约有半数排在App Store前100名的发行商采用了App Annie的服务。

App Annie(from insidemobileapps)

App Annie(from insidemobileapps)

App Annie的竞争对手包括Distimo、Mopapp和Flurry,目前仅面向苹果App Store开放服务,据称其将用这笔资金扩大应用商店服务范围,并开发新功能。

5)据《华尔街日报》报道,中国电子商务巨头阿里巴巴有意打靠一个与Android和Windows Phone相抗衡的手机操作系统,可能于今年第三季度发布该手机操作系统的框架。

6)在谷歌推出Swiffy(针对WebKit浏览器设计的Flash与HTML5转化工具)之后,手机应用开发公司appMobi推出了与之相关的新工具appFlash,采用了Swiffy功能,支持手机应用开发者将Flash应用资产代码转化为原生iOS应用程序。该工具目前不支持运行于Android平台。

appFlash(from readwriteweb)

appFlash(from readwriteweb)

7)英国发行商Chillingo旗下部门ClickGamer日前发布最新游戏《Torture Bunny》(游戏邦注:这款以折磨兔子为题材的“残忍”游戏很可能会引起英国皇家防止虐待动物协会的注意)。

torture bunny(from forums.toucharcade.com)

torture bunny(from forums.toucharcade.com)

玩家在游戏中的任务是赶在兔子从屏幕上方掉落之前,创造出一个可在其下落途中让它遭受痛击、切割、斩首等酷刑的摧残装置。游戏含有50种可创建该装置的不同物件,玩家可在游戏的五个地下城中闯关,它的boss台阶和胡萝卜积分系统为其增添了不少可玩性。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

1)Nielsen: Games most popular apps on mobile devices

Anthony James

Almost two-thirds of mobile app users have played a game on their device in the past month, according to a Nielsen survey released today.

Sixty-four percent of users reported playing a game on their mobile device, with 93 percent of downloaders reporting that they were willing to pay to play. Not surprisingly, iOS and Android users play games on their devices the most each month (14.7 hours and 9.3 hours, respectively).

Other top app categories include weather, social networking, maps/navigation, music and news.

Also interesting was how many app users were willing to pay for their apps. At least three-quarters of entertainment, productivity, maps/navigation, food and news app users were willing to pay to download.

The mobile gaming space is continuing to boom. Speaking with local mobile game developers in the past week, they see the space continuing to expand as smartphones and tablets gain market share.(source:techflash

Play Before Work: Games Most Popular Mobile App Category in US

Games continue to be the most popular app category, and according to Nielsen research, 93 percent of app downloaders — those who have downloaded an app within the past 30 days –  are

willing to pay for the games they play. In contrast, only 76 percent of downloaders are willing to pay for news apps.

Among smartphone consumers who have played mobile games in the past 30 days, those with iPhones, Windows 7 phones or Android phones are the most likely to have downloaded the games they played, while those with Blackberry phones or featurephones tend to play pre-loaded games.  The average mobile gamer plays an average of 7.8 hours a month.  Those with iPhones tend to play around 14.7 hours each month while those with Android smartphones play around 9.3 hours per month.(source:nielsen

2)Moai Mobile Game Development Platform Launches Open Beta

by Kyle Orland

Zipline Games has announced its Lua-based Moai mobile game development platform has launched in open beta, after a closed beta attracted requests from nearly 700 international developers.

Moai’s SDK offers mobile game developers a scalable cloud platform to easily offer online game services, persistent storage and DLC, as well as a Lua-based programming environment that allows for easy integration between different platforms.

“Developers can focus on a single language — Lua — rather than switching between three different languages for iOS, Android and cloud,” Zipline CEO Todd Hooper told Gamasutra.

The open-source development environment offers commercial licenses for large studios, Hooper told Gamasutra, and will eventually charge for access for usage of cloud services, which are offered for free during the beta.

Moai is already being used for Harebrained Schemes’ Crimson project, which was recently announced as the first title in the Bungie Aerospace mobile indie development program.

“The Moai platform is helping us build a great game faster than we could have otherwise,” said Harebrained Schemes founder Jordan Weisman in a statement. “It allows us to get our ideas on to multiple hardware platforms very quickly so we can play test them on the actual devices.”

The platform is also being used to power downloadable content for Nay Games’ top-selling iOS game Bubble Ball, which has attracted 10 million downloads so far.

“Moai’s cloud services are perfect for Bubble Ball’s new downloadable content,” Nay Games president Robert Nay said in a statement. “I get to write the cloud backend in Lua, the same language as Bubble Ball itself. Also, I don’t have to set up the servers and worry about them going down. It’s all done for me.” (source:gamasutra

3)Trivia with Facebook Friends for iPhone: Fun with personal privacy

by Libe Goad

Trivia with Facebook Friends, not to be confused with Zynga’s Words with Friends or other ‘with Friends’ games, has arrived in the AppStore today. The new trivia game for iOS is designed to test just how well you know your friends (or ‘friends’) on the world’s most popular social network. While this isn’t the most original idea, the Los Angeles-based creator Mention Mobile does a fine job of harnessing all of those personal, yet still very public, tidbits from your pals and turning it into an amusing way to pass the time.

Start the game, connect it to your Facebook account and then answer a series of questions about your Facebook brethren, which include birthdays, hometowns, dating and marital info and details on recent Facebook activity. Most of the questions I encountered during a quick five-minute play-through included a combination of these factoids. These are mixed in with additional timed puzzles where you have to identify people’s profile pics or order a list of friends from youngest to oldest.

Every players starts Trivia with Facebook Friends with five lives, which are lost when a question is answered incorrectly. Once your lives are gone, it’s game over. Much like a classic video game, you can earn extra lives by answering bonus questions or just wait a few hours for them to replenish. Trivia overachievers have to option to buy additional lives for a small transaction, or if you don’t want to deal with this limitation, you can pay $10 for eternal lives (as well as the ad-free version of the game). It’s also worth pointing out that there is a free, ad-supported version of this game, or an ad-free version for $0.99.(source:games

4)App Store Analytics Startup App Annie Gets Backing From IDG, Preps Premium Service

Robin Wauters

App Annie, a Hong Kong-based provider of app store analytics and marketing intelligence for Apple’s App Store, has raised an undisclosed amount in a Series A funding round led by IDG Capital Partners, the China-focused VC fund backed by IDG and Accel.

First launched in March 2010, App Annie lets app developers and publishers track sales, downloads, rankings, and reviews. The fledgling company says 13,000 users have already signed up, including marketers or executives from more than 50 percent of the top 100 App Store publishers.

Unlike competitors such as Distimo, Mopapp and Flurry, App Annie currently only supports Apple’s App Store. The startup says it will use the extra capital to expand its scope to other mobile application stores and to develop new features.

In a blog post, App Annie also says they will soon launch additional premium services.(source:techcrunch

5)Wednesday Mobile Roundup: New Mobile OS, RIM User Decline, Data Plans & More

By Christopher Mack

Alibaba to Build Rival Mobile OS — Chinese company Alibaba Group is apparently looking to develop a mobile OS to compete against that of Android and Windows Phone OS, says The Wall Street Journal. Alibaba Group traditionally provides eCommerce, retail, payments platform, and cloud services. The suspected released frame for this OS is reportedly scheduled for the third quarter of this year.(soruce:insidemobileapps

6)appFlash Uses Google Swiffy to Build iOS Apps

By Sarah Perez

Shortly after Google unveiled Swiffy, the Flash-to-HTML5 conversion tool designed for WebKit browsers, mobile app development firm appMobi launched a related utility called appFlash. This new tool takes advantage of Swiffy’s capabilities, allowing mobile developers to convert app assets coded in Flash into native iOS applications.

appFlash, for now, is more of an experiment, as it was cooked up in just 24 hours. AppMobi CTO Sam Abadir said the company thought it would be interesting to see how Swiffy’s exported code could be integrated into the appMobi services in order to get Flash assets onto the iOS platform quickly.

However, he did note there were some roadblocks to doing things this way. For example, Swiffy’s HTML5 output doesn’t work on Android devices, the company found. So for now, the company isn’t offering Android builds using appFlash.(source:readwriteweb

7)Clickgamer’s Torture Bunny features epic sawblade-on-rabbit violence

by Chris Schilling

And now for something a little different. Torture Bunny is the latest title from Chillingo offshoot ClickGamer, and this brutal game of rabbit abuse is sure to have the RSPCA up in arms.

The object is to create elaborate torture devices before the eponymous long-eared lagomorph is dropped from the top of the screen to be beaten, bashed, kicked, sliced, chopped and bitten on his way to the bottom.

Featuring 50 different objects with which to build your labyrinth of pain, there’s a wide range of ways to complete each level within the game’s five dungeons. Meanwhile boss stages and a carrot-based scoring system look likely to add plenty of replay value.(source:pocketgamer


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